On June 13th 2008, Network Solutions sponsored Blog Potomac in Northern Virginia which brought together some of the top minds in social media and public relations. They talked about the current landscape and how companies can benefit from implementing a social media strategy. We had an opportunity to interview Lionel Menchaca, Digital Media Manager and Chief Blogger, Direct2Dell.
Lionel is a Fortune 50 blogger and is a rock star in the blogging world. He spearheaded the blog and social media effort at Dell 2 years ago. He has been there for 15 years starting in tech support.
He started the blog with as a tech support type of blog and the big challenge was the support issues people had with Dell. Started to look at the difference between supporting one customer and talking to a large audience at once.
His mantra from companies looking to leverage social media is “People want to connect with other people, not a corporation”.
Then came IdeaStorm
Digg-style features and ideas voting from the broader public to have Dell actually take those recommendations and do something with them.
Microblogging is the next step in our strategy to create discussions in a whole new way.
Strategy for us now is to have our people active on IdeaStorm and touching other blogs and the rest of the blogosphere. We are working to blend these things to make it easier for customers to engage. It is right now the tech-savvy user and we want to bring this to a more mainstream audience.
Here is the complete interview:
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