There are many opportunities for trade businesses to use SEO to attract local customers. There are lots of opportunities for plumbers, electricians, & mechanics to put their business online.
Small trade oriented businesses can use 2 ways to maximize their presence on the internet:
1. Target the right keyword phrases. Starting with the keyword phrase you will reach your targeted market. For example: “auto mechanic”. Then target the metro / local area of business. “auto mechanic in Seattle”, etc.
2. Target using geographical tools. Google Adwords can be used to isolate geographical areas. You can specify specific longitude & latitude boundaries. So you could target a few blocks or a whole city depending on your goals.
The other strategy is to use the keyword phrase & then control the target by using the geographical tools in Adwords. This lets you reach a larger audience. but limits the exposure to a certain geography.
For further reading:
How to Get Your Business Started With an SEO Strategy
and if you have questions post them in the forums at My Solution Spot.
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