Ramon Ray is a Technology Evangelist & Editor. His site Smallbiztechnology.com has a wealth of information for small business owners. Technology is so much a part of our life & the articles on his site offer something for everyone!
After browsing Ramon’s informative site I had the opportunity to ask him some questions:
Connie: What do you see as the biggest challenges that small businesses face in the economic downturn?
Ramon: I think keeping their current customers & finding how to add value with their current customers. Getting new customers & cash flow will also be factors to consider.
Connie: Do you feel that brick & mortar businesses should have an online presence?
Ramon: ABSOLUTELY. There’s no question about it. They must and it should be HIGH quality.
Connie: What advantages do you feel that brick & mortar businesses have by being online?
Ramon: They can better service existing customers (online coupons, basic contact information; buy online and get in store…etc, etc, etc)
Connie: Are there any opportunities that they should be leveraging in this economic downturn?
Ramon: For sure, marketing to their customers with ‘sales’ type information for some customers and “INFORMATION” (how to and etc) for other customers
Connie: How do you feel about small businesses utilizing social media tools to promote themselves?
Ramon: They must CONSIDER social media and see if it’s right for them. Social media is still a bit new but must be considered. Where are there customers? Online? If so, they must also be online!
Connie: Are you writing about those technologies & to what extent?
Ramon: I do indeed. At first social media was a “toy” or something for “consumers” but it is clearly a tool for business. It’s all about GO WHERE YOUR customers or potential customers are!
Here is a sampling of the great articles you can find at Smallbiztechnology.com:
There are also many helpful articles at My Solution Spot.com
Check out his blog then tell us what topics you’d like to see us write about here? What interests you?Google+