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Shifting your blog from a hobby to a business

by cbensen on September 25, 2008

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Last weekend I attended a number of sessions at BlogWorld Expo. One that was particularly interesting was How to take your blog to the next level. The panel each had five minutes to share their tips:

Chris Brogan had some great ideas about using the innate abilities of the blog:

- use the comments for lead generation – get involved & respond (we are in a time of permission marketing)

- establish yourself as a thought leader – and help others

- write for your customers – be them, not you; what’s in it for them?

- SEO – use many links to encourage others to link; and use keywords that others would search for

- potential for affiliate marketing – $12 billion industry

Jeremy Wright of B5 media

- think less, plan less, do less stupid things – be consistent

Rob McNealy said that he’s low tech but has had success with small business online:

- convert your business to an online model

- the reason that most businesses fail is because people don’t consider if there’s a market for their product

- it’s hard work -some work full time jobs & blog so they end up spending 80-90 hrs per week working

The most outstanding question was a young man who is moving to Whistler, BC. He wants to create hyper local blog. His question was – will it succeed because he doesn’t want to invest the time if it won’t. The panel’s response was that it’s like any entrepreneurial effort. It will take hard work to make it succeed.

What questions do you have about taking a business online?

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    • http://ikeeter.com Ryan Keeter

      The key to writing a blog is understanding that there is one key thing happening, and that is whatever you are doing, someone else wants to do. For example, if you happen to have a blog about photography, then the chances that someone wants to view your images is low, but rather the desire to learn your technique is high. The question is, where is the motivation when putting in these 80-90 hour work weeks with no immediate return?

    • cbensen

      That’s a great point Ryan. It needs to be a topic that appeals to others (otherwise it’s a diary).

      The focus needs to be on an area that you’re passionate about. Then the time will just happen & you’ll be happy about investing the time.

    • sean123

      The initiative taken for the concern is very serious and need an attention of every one. This is the concern which exists in the society and needs to be eliminated from the society as soon as possible.
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    • http://the-swing-trading.blogspot.com Swing Trading

      Interesting post. I have made a twitter post about this. Others no doubt will like it like I did.

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      Interesting post. I have made a twitter post about this. Others no doubt will like it like I did.