PopTech 2008: Chris Anderson in Digital Freedoms

by Shashi Bellamkonda on October 24, 2008


I sat in the second row in front as I wanted to make sure that I did not miss anything. The speakers:

  • Chris Anderson Author of "The Long Tail: Why the Future of Business is Selling Less of More" and author of the forthcoming book ‘Free’. His day job is Editor in Chief if Wired magazine
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  • Clay Shirky adjunct professor in New York University’s graduate interactive telecommunications program. In February 2008, he published Here Comes Everybody: The Power of Organizing Without Organizations.
  • Matt Mason author of The Pirate’s Dilemma: How Youth Culture is Reinventing Capitalism .
  • Chris Anderson’s theme was to describe a Non_monetary economy that is combined with reputation to create a new currency that is controlled by Google . Chris Anderson called it the ‘Google Economy". He said that Google does a lot of research into Page Rank and can deflate the Google Economy the way the "no follow" links are implemented. He quoted Herbert Simon who in 1971 said" What does an abundance of information create ? Scarcity of attention" . His list of scarcities are :
    • Time
    • Money
    • Happiness
    • Attention
    • Reputation
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  • He said that links are currency that someone can give you and bet their reputation on it almost like saying stop and now go to this website and read. The slide with Larry Page and Ben Bernanke was quite funny . Google through their data centers control their non-monetary currency that is "http://" links.
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  • There are also closed economies ;ike the Video Games and Second Life where the currency is based on things like property that is bought or sold. Chris talked about a Korean online game called Maple Story where the currency is attention.
  • The main takeaway from Chris Anderson was that the future is in making a choice of what our time is worth and what do we want to do with it. A non monetary economy will be controlled by people and companies that create their own currency.
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