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Twitter: I Was Doing It Wrong

by Joe Loong on November 28, 2008

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I pretty much use Facebook as a birthday reminder service. And I’ve seen people who use Flickr photo pages to blog. It sort of demonstrates that, if you can get it to do what you want it to do, there really isn’t a “wrong” way to use a social media tool.

However, I really didn’t “get” Twitter for a long time. I wasn’t really much of a text messager at that point. Plus, though I wasn’t a super-early adopter, I was still ahead of a lot of my friends, so there weren’t that many people I already knew on Twitter.

I didn’t mind the 140-character limit so much. (If you send a lot of IMs, you know that your writing tends to get short and choppy. Scarily, it tends to carry over to your other writing.)

The thing that put me off most, ironically, was the mobile aspect: I hated getting incessant text messages, about totally inane stuff. Even if I generally care about you, I don’t necessarily care about the random, ephemeral stuff you’re doing (or even if I do, I don’t necessarily need to know it in real time)… especially if it’s delivered in an incredibly interruptive way, such as a beeping and vibrating mobile phone alert.

Coming Around on Chat

It wasn’t until I saw someone at a conference using a Twitter desktop client (Twitterific, in that case; I use Twhirl now), that I realized I was hung up on the mobile stuff, and missing out on Twitter’s other uses. When you use a desktop client, Twitter changes from an annoying, mobile-based microblogging and friend status update platform tool, into:

* A distributed public chat client, where, once you get past the idea that it’s a chat, even though not everyone is in the same “room,” the flow of status updates feels like any other text chat, where you can dip in and out, or scroll back through, as needed.

* A public IM client, where by using @replies, you’re primarily talking to one person, but in a way that other people can see, like a comment.

* A private IM client, where you use Direct Messages to reach someone privately, including on their mobile (where, incidentally, you can get to them without knowing their cell number, or revealing your own.)

Still Not 100% Sold

These days, I’m still not that “good” of a Twitter-er. For starters, I refuse to call posts “tweets,” I’m only following 146 people, and have 180 followers in return. (My twitterrank is 98.08, or 89th percentile, whatever that means).  And of the people I follow, I only get mobile updates from a few of them (and of those few, even fewer actually post with any regularity).

As to the rest of it: I’m still something of a Twitter-skeptic — I still think that Twitter users, as a whole, are disproportionately convinced of their disproportionate influence, and I think that the current corporate adoption of Twitter as a customer service channel won’t scale in its current form once more people figure it out.
But I did get more value from Twitter, once I started looking at it as a chat client. It’s another tool for the social media toolbox.

What do you think of Twitter? (Remember, their uptime is much better these days, so you can’t just crack on the fail whale.) How are you using it? Let me know in the comments.

Oh, and I almost forgot — this is me: @joelogon, but I’m telling you now — if I don’t know you, I probably won’t follow you.

Maybe I’m still doing it wrong.

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    • http://www.conniebensen.com Connie Bensen

      There is no wrong or right. Welcome to the NetSol blogging family, btw. I wrote some posts on using Twitter for business purposes here.

      The web client does make it easier to use. The one thing is – is Twitter adding value to you? You shouldn't be spending time on a social network without a purpose. Well, you can if you have the free time & want to relax. But if you have a business case, then there needs to be defined outcomes.

      Give it time, Twitter is an odd bird. Soon you'll be addicted! and ignore the Twitter stat's sites. It's what value YOU get out of it.

    • smedia

      Approve

      ________________________________

    • http://shashib.wordpress.com/2008/11/28/links-for-2008-11-28/ links for 2008-11-28 « Shashi Bellamkonda – Social Media Swami

      [...] Twitter: I Was Doing It Wrong My friend and self confessed Twitter-skeptic says — I still think that Twitter users, as a whole, are disproportionately convinced of their disproportionate influence, and I think that the current corporate adoption of Twitter as a customer service channel won’t scale in its current form once more people figure it out. But I did get more value from Twitter, once I started looking at it as a chat client. It’s another tool for the social media toolbo (tags: twitter sceptic as a business tool) [...]

    • http://www.philastories.org mfeagans

      I didn't get Twitter at first either. I also wonder about how effective corporate use will be once there are a large number of companies using it. At least it's up to you to follow the companies that interest you.

      What I like about it is that I follow people that I've met at conferences and workshops and it feels like I'm staying in touch with them. And it's not just for business, I feel like I'm getting to know them a little more personally. At the same time there is a lot of very interesting information people are posting, e.g. your post, that I normally would not know about. And finally, I like not having the pressure to write well.

    • http://www.ginkgoconsulting.com Lara Kulpa

      Okay, have you heard anything about the fact that only 150 women (moms) on Twitter actually got Motrin to pull not only a television commercial, but print ads in major magazines, because they were all offended by it? ONLY 150 MOMS got a major company with a major product to just toss however many hundreds of thousands of dollars down the drain, because those particular 150 were offended.

      And you really believe your “disproportionate” stuff you said up there? Really!?

      I'm not saying that I approve of what happened… personally I think Motrin et al are crazy for allowing 150 twitter moms to bring them down. But there's power in Twitter, and this proves it.

    • http://www.joelogon.com/blog joelogon

      Heya Connie — thanks. I'm finding that Twitter is good for the stuff that's in-between a full blog post. Plus, it's an easy way to update my Facebook status. Other than that, there's that whole “ambient intimacy” and “continuous partial attention” thing.

    • http://www.joelogon.com/blog joelogon

      Hiya — agree with just about everything you said, except the “pressure to write well” bit — the 140 character limit really forces you to be concise, especially for those entries that are just under the threshold for a traditional, full-sized blog entry.

    • http://www.joelogon.com/blog joelogon

      Lara — I briefly mentioned the Motrin moms dustup earlier. The thing is, Motrin Moms is going to be a ripe discussion topic for marketing, pr, and social media pointy heads to kick around for a long time. Remember, even though it was a big deal on Twitter and the social media echo chamber, its quantitative impact was marginal — perhaps because Johnson and Johnson reacted so quickly, pre-empting a larger reaction in the mainstream media — or because twitterfolk overestimate their influence.

      It may be that Johnson and Johnson was incredibly oversensitive to a loud but very small audience. Maybe the next company is going to have a thicker skin and stronger stomach. It would have been interesting to see what happened if they weren't so quick to react…

      Thanks — Joe

    • Matt Sanford

      As I move around I use Twitter to keep tabs on people in other places. How else would I know @joelogon still frequents The Galaxy Hut? Or where WPFS moved to? I may be 4300km away but when I am in town I can pick a meeting place and start in on a conversation about something other than the weather.

      I get no mobile updates but the iPhone + Twitter (Tweetie, specifically) makes it something I can do in the boring little moments where people used to smoke. You know, bus stops and waiting for a friend in the restroom.

      I'm sure I'm biased since I now work at Twitter, and before that worked on it (summize). Having said that, I have to admit I didn't 'get it' for quite some time.

    • http://www.joelogon.com/blog joelogon

      Hey Matt — that reminds me, I need to write something about Twitter, mobile media, and interstitial moments. And I'm still thinking about a post labeling/filtering regime to make things more useful…

    • http://www.joelogon.com/blog joelogon

      Hey Matt — that reminds me, I need to write something about Twitter, mobile media, and interstitial moments. And I'm still thinking about a post labeling/filtering regime to make things more useful…