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Greg Cangelosi on Building Killer e-mail marketing campaigns

by Steve Fisher on December 17, 2008

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I have know Greg Cangelosi for a long time – about nine years to be exact. We met during the first dot com boom. I was working on my first start up while he was working for a web site design firm. We both eventually moved on from each of those respective ventures. Right before the bubble went bust Greg started Blue Sky Factory, an e-mail marketing solutions provider. He grew through the down times of the early part of this decade and has emerged as one of the premier email marketing solutions providers in the country.

This past August, Shashi Bellamkonda (AKA Social Media Swami) and I had the opportunity to attend Gnomedex 2008. Gnomedex is like the TED (Technology, Entertainment and Design) in that it has innovative speakers, a cutting edge variety of topics and is focused in one track. It is different in that anyone can come, costs $500 vs $8000 (for TED) to come and everyone is accessible. It is put on by Chris and Ponzi Pirillo who are wonderful people and put on one of the best events of the year.

I was able to spend some time with Greg and he shared some important advice on creating great email campaigns:

- Sponsoring Events is important for branding and being an influencer

- The basis of all successful email campaigns start with a great database

- There must be frequency (but not too much) with relevant content along with functional opt-in/opt-out capabilities.

They also launched a few months ago their blog for customers and practitioners in the email marketing space. It is called “The Thinking Inbox“. Check it out but before you do, check out the full interview below:

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    • http://www.insidesales.com/auto_dialer.php Darin Dixon

      Have you done a split test on simple text vs. elaborate html emails? We've found that sending simple emails that look like a greenie just typed up an email and sent it is actually producing better results than our elaborate html emails. I assume it goes along the same lines with snail mail. People open personal letters before bulk mail.

    • http://www.insidesales.com/auto_dialer.php Darin Dixon

      Have you done a split test on simple text vs. elaborate html emails? We've found that sending simple emails that look like a greenie just typed up an email and sent it is actually producing better results than our elaborate html emails. I assume it goes along the same lines with snail mail. People open personal letters before bulk mail.