The who, where, and how: a Solutions Stars video on social media and listening to customers

by Jill Foster on December 23, 2008


stars in woods

The stars are in our midst … and small businesses can only benefit.

Late October, Network Solutions hosted the Solutions Stars video conference featuring exclusive conversations from BlogWorld Expo. Those in the Solutions Stars series talked shop on everything from building strong web presence to understanding social media strategy.

Say what?! listen, listen, listen
This week, I revisit another clip in the series about listening to your communities through social media. Watch the full clip below as these marketing leaders, top bloggers, and entrepreneurs discuss who to listen to online — and where to find them.

But first, the players … :

David Alston, VP of Marketing, Radian6
relates a key tenet of social media to sales & party-goin’ strategy

Ryan Anderson, Community Relations, Overlay.tv
tells more on businesses “answering the social phone”.

David Berkowitz, Director, Emerging Media & Client Strategy, 360i
reveals a source of inspiration for what your next step should be in a social media initiative.

Toby Bloomberg, CEO, Bloomberg Marketing
gives a Web 2.0 lay-of-the-land for learning what’s being said about your business.

Matt Dickman, VP of Digital Marketing, Fleishman-Hillard
recommends an easy approach to finding relevant influencers and customers in your space.

Robyn Tippins, Community Manager, Yahoo Development Network
shares how small business can “stand out” when it comes to listening to communities and customers online.

Chris Brogan, VP of Strategy, CrossTech Media
names (3) sources where small businesses can start finding online conversations about them.

Jason Falls, Director, Social Media at Doe-Anderson; blogger for Social Media Explorer
Outlines tips for keeping your business’ ear to the ground toward your customers.

Brian Solis, CEO, FutureWorks, and author of PR 2.0
gives the scoop on how to see what comes up online that’s related to your business.

Watch the whole series(!)
Just click below for the full clip on listening with social media or check out all (9) of Solutions Stars video conference interviews.

Questions for you
What ideas from the Solutions Stars video appeal the most for your interests, needs? Where have you unearthed conversations about your business online? And which tools or social networks helped you find them?

Photo, Stars at Your Feet, by Janusz I under Creative Commons A-ND-NC 2.0

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