In Part 2 we talked about selecting the right type of plan to fit your needs. Now that you have decided that, let’s get into the general structure of a marketing plan. Please note that this is a proposed outline and depending on your emphasis, this structure can and might change.
Marketing Plan Outline
Section I – Cover Page
Section II – Table of Contents
Section III – Situational Analysis
Subsection – The Market
Subsection – The Competitive Environment
Subsection – The Technological Environment
Subsection – The Socio-Political Environment
Section IV – Problems and Opportunities
Section V – Objectives
Section VI – Action Plan
Section IX – Financial Data
Ok. So there you go, a basic outline. I know that putting all this together might seem daunting, especially if you are not a marketing and sales person. Fear not, that is what we are here for and from here on out we will break down each section and subsection in detail so you understand what information is required and how to get it.
Next Time: Killer Marketing Summaries
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