Thomas Heath covers small businesses for The Washington Post. He is also a panelist on next week’s GrowSmartBusiness Webinar (next Thursday, April 30 at 2pm ET). We’re interviewing all panelists for their insights on the small business challenges revealed in the Small Business Success Index. You can read Tom’s interview below, follow him on Twitter (@addedvalueth) and check out his weekly column, Value Added, in the Sunday Washington Post Business Section.
1. What do you think is the most challenging aspect of raising capital for a small business?
You first need to convince the lender/investor that you have a real business that is something more than just an idea. That you have a plan for making money (or more money), that you are reliable and have good values. How will the business make or grow profits? Are you controlling costs? What are the barriers to entry? What is your reputation? Do you live within your means? If you have cheated on your taxes, you will cheat on your investors.
READ the rest of the interview at Grow Smart Business…
IN THE MEAN TIME….
Register for the GrowSmartBusiness Webinar at www.growsmartbusiness.com/webinar.
Find out YOUR marketing and finance score by taking the survey – your results will be benchmarked against the Small Business Success Index.
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