Focusing primarily on website design, navigation and usability, this day-long workshop addressed how smaller retailers can create sites that will allow them to compete with the biggest.
Workshop Description: “As retailing remains in a challenging economic environment, the competition for online customers will be fierce. One way to ensure that you get your share of online shoppers is by creating a compelling shopping experience. The stakes will be even higher for small retailers who will find themselves facing large chains and established online retailers with the resources, even in a less-than-ideal economy, to invest in attracting and retaining customers.”
For a summary of each presentation, please click on the session titles below:
- Creating Outstanding Design on a Budget
- (coming soon) Round, ’Round Get Around: Making Sure Customers Can Navigate Your Site
- Optimizing a Site for Internet Search Engine Results—Without Breaking the Bank
- (coming soon) First Responder: What Your Site Needs Now
- (coming soon) The Tripping Point: Where Retailers Go Astray
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Check out the IRCE 2009 Agenda to view the complete list of featured speakers and session descriptions. Let us know if there is a topic you’d like to know more about by sending an email to
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