Last month, Jay Berkowitz came by the Network Solutions office for a visit to speak about the Web in 2010. It was a great presentation and we did a great write up on it too. However, there was one point in the presentation which deserves its own post and that is Area #9 – Personal Brand.
True, this is nothing really new about personal branding. There are experts on it, books about it and passionate detractors. However, with sites like Twitter and Facebook creating very valuable property if you can get your name and/or your company name to extend your personal brand, it is more important all the time. Most people don’t know who the heck you are but they can through techniques like Personal Branding and establishing yourself as a Thought Leader in your area of expertise. Jay lays out a nice and simple 10 point plan to accomplish this and own your “personal brand” and the space you plan to occupy.
10 Simple Rules to Effective Personal Branding
1.) Be Your own Brand Manager (develop your brand marketing plan, how are you going to promote, set specific measurable goals)
2.) Determine your USP (what makes you distinctive, how can you enhance your unique skills)
3.) Follow Your Passion (where do you like to hangout, what do you
4.) Listen to everyone else
5.) Embrace Your Inner Author (Create Unique Content)
6.) Build Your New (Set a goal to make a few quality connections, give to get ask about them, Ask about them)
7.) Volunteer to Shine (Develop new skills, enhance skill through freelance opportunities)
8.) Innovate to Lead
9.) Be Entrepreneurial – Entrepreneur is a verb
10.) Speak Up! – Go to Toastmasters, Presentation Zen
I think that no matter how you feel about the term “Personal Branding” you can’t deny that with all the content and bombardment of information we receive every minute of the day it is harder and harder to be recognized. Jay is convinced that this will become even more critical in participating in Web 2010 and he is probably right on target.
What are your thoughts and feelings on “Personal Branding”?
I know there are experts out there, dectractors and people learning this approach and I want to hear from you all. Leave a comment on whether you think this will be important now, next year and beyond.Google+