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55% of Small Businesses that Blog have increased traffic

by Steve Fisher on August 31, 2009

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I was perusing my blog feed and Hubspot’s Inbound Marketing feed always has interesting submittals. One in this list of articles really caught my attention:

55% of small businesses that blog have increased traffic

For many in the social media world, this is a “no duh”, but for small business owner thinking about blogging, this is some serious validation to what many of us have been preaching for the last few years.

Many small businesses have been asking themselves how to stand out in the leveled playing field of the web. In the early days it was awesome. You could put out a better looking web site and compete with companies 100 times bigger than you. You looked the same.

Then came social media and the ability to stop broadcasting and start communicating.

Many saw this as a perfect way to give great customer service and get their web site to be a lead generation engine and not just a digital brochure. However, bigger companies could throw their resources at this and build large communities and execute big campaigns.

This means that there were few channels left to show you are great to work with and know your business. This was were blogging came in.

The team at Inbound Marketing looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in the sample blogged, 736 didn’t.

The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:

  • 55% more visitors
  • 97% more inbound links
  • 434% more indexed pages

To review the report and look the graphics, check out the full article here.

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    • http://CaseySoftware.com/blog Keith Casey

      I think a better title would be:

      Small business that blog have 55% more traffic

      The title as you have it implies “45% of small businesses that blog have the same or lower traffic” and there is no data to support that conclusion.

      My 0.02

    • http://www.netwitsthinktank.com frank barry

      Thanks for sharing this info Steve. As you stated it's a no brainer for those that really believe in social media, but not everyone is on board yet. this is a good bit of information to keep making the point clear.

      I'm also thinking that a level deeper would be nice. Just having a blog is not enough. Obviously an organization really needs to embrace the blogging mindset, post frequently, interact/respond to readers, etc… If you don't do these things you're not really blogging (even if you are using wordpress).

      http://twitter.com/franswaa

    • http://www.eagleimagery.co.uk/about.asp Mark Ballantyne

      The art is in actually *writing* the Blogs!

    • teamtherisetothetop

      Using social media as a marketing technique is a great way to increase your online presence and it's free. These statistics speak for themselves, small businesses can benefit from using these sites such blogs, twitter and facebook (which are all free) and there are so many people out there willing to help people learn how to use these sites it's fairly easy! Good luck and happy blogging!

    • teamtherisetothetop

      Using social media as a marketing technique is a great way to increase your online presence and it's free. These statistics speak for themselves, small businesses can benefit from using these sites such blogs, twitter and facebook (which are all free) and there are so many people out there willing to help people learn how to use these sites it's fairly easy! Good luck and happy blogging!