I was perusing my blog feed and Hubspot’s Inbound Marketing feed always has interesting submittals. One in this list of articles really caught my attention:
55% of small businesses that blog have increased traffic
For many in the social media world, this is a “no duh”, but for small business owner thinking about blogging, this is some serious validation to what many of us have been preaching for the last few years.
Many small businesses have been asking themselves how to stand out in the leveled playing field of the web. In the early days it was awesome. You could put out a better looking web site and compete with companies 100 times bigger than you. You looked the same.
Then came social media and the ability to stop broadcasting and start communicating.
Many saw this as a perfect way to give great customer service and get their web site to be a lead generation engine and not just a digital brochure. However, bigger companies could throw their resources at this and build large communities and execute big campaigns.
This means that there were few channels left to show you are great to work with and know your business. This was were blogging came in.
The team at Inbound Marketing looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in the sample blogged, 736 didn’t.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
To review the report and look the graphics, check out the full article here.
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