One of my favorite podcasts is “Inbound Marketing – HubSpot.TV“. It is kind of a radio broadcast but with video. The hosts are funny and Karen Rubin is especially adorable.
The podcast is published by Hubspot, which is the big thought leader in “Inbound Marketing”. Inbound marketing centers around all the activity you do to get potential customers to reach out to you (SEO, web ads, social media). As opposed to outbound marketing, or what I like to call “interruption marketing” that at its very basic form is cold calling.
In their podcast feed was the video for a webinar they gave as part of their “Inbound Marketing University” or IMU. It is called “Advanced SEO Tactics: Beyond Keyword Research”. I watched it and was very impressed. I think it was a good inbound marketing technique to attract viewers of the podcast to the IMU courses.
I consider myself at the intermediate level of SEO knowledge and ninja skills. One of the recognized expert ninjas, Rand Fishkin of SEOMoz.org, gave the webinar. I found it to be very enlightening especially from the expert survey that revealed what they consider critical for a well optimized site. The reason it was so eye-opening is because search engine companies hold their algorithm secret and change/tune it as the market changes. This is mostly to stay one step ahead of spammers but it definitely keeps SEO consultants on their toes and well employed.
A few of the things I considered important to emphasize to you my dear reader:
Important Link Factors in SEO
- Biggest impact by using it as the first word in the TITLE tag
- Secondary impact if it is anywhere in the TITLE take
- Obvious huge impact if keyword is part of root domain
- H1 tags are extremely important
- META tags have less impact but it is great to use for organic advertising
- Don’t use META KEYWORDS – not really used anymore and it gives away your preferred keywords to competitors
-ALT TEXT is very important and is extremely useful in SEO
Important NON-Link Factors in SEO
- Recency of Page Creation (blogs can be very helpful in this regard
- Frequency of Page Updates (again, blogs are huge here)
- Substantive, unique content on every page (as if I really had to tell you this one)
- Link love between pages and other URLs on the same domain
New Rules of SEO
- NOFOLLOW doesn’t have same effect as it used to
- Blocking the IFRAME is better because search engine doesn’t think the page exists at all
The full slide deck is below:
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