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Behold the Power…Keyword Power

by Travis Petersen on November 18, 2009

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When it comes to online marketing, whether you’re going the organic route with SEO and link building or targeting paid search through PPC or both (which you should, if you can, hint-hint), there are few, if any, aspects more important than choosing the right keywords.

So how do you choose the right keywords for your enterprise’s website? Depending on whom you ask, there are many ways to go about it, many online tools—Wordtracker, Keyword Discovery—that you can use, and a number of places to get started. But the important thing to remember is that no online tool or SEO expert knows your business as well as you do.

That’s why a brainstorming session should be a part of beginning an SEO or PPC campaign. Bring in everyone who’s important to your business and start talking; write down as many phrases as you can and don’t worry about repeating yourself or weeding things out just yet. Make a big, long list of all the ways people might try to find your site online.

Now you’re ready to turn to the tools, the online wizards, the keyword experts. They’ll help you figure out which keywords are most natural, most relevant, most specific, and most often searched. From there, you really can begin to realize the extent of keyword power.

These hints (with some liberties taken, of course) are excerpted from our white paper, Keyword Power: Optimize with Attention-Grabbing Keywords. To download this and other whitepapers, stop here and drop us a line.

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    • http://educanopy.com/blog/ Dr Laraine

      The great twist in this post is tipping the hat in respect to the power of brainstorming with real people, prior to using those great keyword tools. Nice touch.

    • David

      Knowing well your business and what it does is very important, you can then find a way to get the best keywords for your campaign using an effective tool. I discovered the keyword tool on http://www.ispionage.com which i can say it's great! It saves me a lot of steps and a lot of time, and does it's job perfectly. Worth every penny. Here are a few things it does:
      It is very useful because:
      - generates keywords ideas
      - cleans the keywords lists
      - groups the keywords
      - displays the search volume over the last month
      - displays competitors' interest for the generated keywords
      - builds PPC campaigns
      - finds the paid keywords of your competitors'
      It uses an Internet daily updated keywords database, based on actual search volume. Everytime a user searches for a certain keyword, the results are added to the existing database, so it gets bigger and bigger by the search and you are sure you stay up-to-date with any new keyword idea appearance. It is really time-saving and a do-it-all service tool. You should give it a try on http://www.ispionage.com, they have free versions for testing.

    • b160allen

      Keyword research is such a vital part to small businesses online efforts but is often overlooked. There are some great tools out there that don't cost much to help business owners find relevant and profitable keywords for their business.

    • b160allen

      Keyword research is such a vital part to small businesses online efforts but is often overlooked. There are some great tools out there that don't cost much to help business owners find relevant and profitable keywords for their business.

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    • http://www.seodigger.com/search.php?q=seop.com SEOP.com

      Simple yet very informative. Thanks for sharing. I certainly got so much from this.