On the Fifth Day of Business Tips Network Solutions said to me
Market, market, market.
Marketing your small business may seem like a daunting task, but like all tasks, the first step is to formulate a plan. Before you embark on your next marketing campaign, think first what it is you want to achieve. To get a clear idea of what you hope the outcome will be, consider the following marketing objectives:
Inform customers and prospects about your company, products, services, website, or other offerings.
Persuade your target audience to do something specific in response to your marketing activities.
Create in the mind of customers and prospects the perception that there is no other product or service that is quite like yours.
Establish a connection, or relationship, with customers.
Convince customers and prospects to think positively of you.
Announce something positive about your company.
Now that you understand your marketing objectives, you’re in a much better position to determine what marketing tactics you’ll use to achieve those objectives.
Any opportunity you can seize, or create, to further your marketing plan deserves consideration. Be a relentless promoter of your business. Get creative. Have fun! Remember that little things can equal big impressions.
Stay tuned for more 12 Days of Business Tips. In the meantime,
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