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12 Days of Business Tips Holiday Sweepstakes: nsBizTip #5

by MaverickMarketer on December 18, 2009

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nsBizTip #5

On the Fifth Day of Business Tips Network Solutions said to me
Market, market, market.

Marketing your small business may seem like a daunting task, but like all tasks, the first step is to formulate a plan. Before you embark on your next marketing campaign, think first what it is you want to achieve. To get a clear idea of what you hope the outcome will be, consider the following marketing objectives:

Awareness
Inform customers and prospects about your company, products, services, website, or other offerings.

Action
Persuade your target audience to do something specific in response to your marketing activities.

Brand Building
Create in the mind of customers and prospects the perception that there is no other product or service that is quite like yours.

Affiliation
Establish a connection, or relationship, with customers.

Perception
Convince customers and prospects to think positively of you.

Promotion
Announce something positive about your company.

Now that you understand your marketing objectives, you’re in a much better position to determine what marketing tactics you’ll use to achieve those objectives.

Any opportunity you can seize, or create, to further your marketing plan deserves consideration. Be a relentless promoter of your business. Get creative. Have fun! Remember that little things can equal big impressions.

Stay tuned for more 12 Days of Business Tips. In the meantime,

Enter to win
the Twelve Days of Business Tips Holiday Sweepstakes

This year, we’re giving small businesses a spin
on a classic holiday favorite. Prizes awarded daily.

Day 5 Prize:
Design/Develop™ (Standard Website Design) and nsHosting™ Shared (Small-Unix) – Get 5 professionally designed Web pages, by a Network Solutions design expert, plus a one year Web hosting package from Network Solutions (prize value: $818.50)

Entries for Day 5 sweepstakes are closed. Click here for more 12 Days of Business Tips.

Three Methods of Entry:
Tell us your small business marketing tip by

  1. commenting below; and/or
  2. posting a “tweet” – must include hash tag #nsBizTip; and/or
  3. becoming a fan of Network Solutions on Facebook and than posting a comment on Network Solutions’ wall. Visit http://bit.ly/nsfb.
You may enter multiple times on each day of the sweepstakes via any of the listed entry methods, provided a unique, non-duplicative “comment” is submitted via each method. All entries must be received no later than 11:59 p.m EST on the day of each daily sweepstakes. Winners will be announced on the next business day. See official contest rules for details.
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    • Kimberly Gomez

      I let my clients and potential clients know via Twitter and other avenues, the charitable work I do. Most people identify with giving just for the sake of helping others with no thought of return. I have recieved positive feedback from that kind of marketing. This would fall into your Affiliation, Perception and Promotion areas of marketing.

    • tbotzon

      We attend networking groups, send out mailers on a regular basis for specials to our client base and have a digital sign on our building that changes on specials. We track how we get new customers so we can see where our money is best spent.
      We still could do more if we had the time!

    • Kimberly Gomez

      I let my clients and potential clients know via Twitter and other avenues, the charitable work I do. Most people identify with giving just for the sake of helping others with no thought of return. I have recieved positive feedback from that kind of marketing. This would fall into your Affiliation, Perception and Promotion areas of marketing.

    • tbotzon

      We attend networking groups, send out mailers on a regular basis for specials to our client base and have a digital sign on our building that changes on specials. We track how we get new customers so we can see where our money is best spent.
      We still could do more if we had the time!