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15 Ways to Leverage Off Page SEO for Your Search Engine Rankings

by Steve Fisher on December 23, 2009

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One of my favorite sites for SEO is SEOMoz.org. I read it every day and there are some awesome tips to be shared and yesterday was no different. I have been learning about the concept of off-page SEO. What is that you ask? It is exactly what it sounds like doing things off of a web page to improve web site results.

We took a greater list from SEOMoz.org of 21 Ways for Leverage Off-Page SEO and we found that there are 15 Ways that really work best. Our value is trying things and failing miserably so you can Below is a list of some things most people may be familiar with, but I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation (branding) for your company/website so that you can survive in this competitive SEO world.

1). Community Creation in Social Networking Sites

Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can extend your network online, get connect with your friends, share things with each other, and promote your company/website to build an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which means you have to show your active participation on a regular basis.

2). Blogging

This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include lots of unique content. Be precise in what you’re trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you’re not very good at writing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.

3). Forum Postings

Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka “Do-Follow Forums”).

4). Search Engine Submission

Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.

5). Directory Submission

Many people may say that directory submission is dead. As far as I’m concerned it is still alive. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. Of course, I agree that it gives quite delayed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. Nowadays many web directories may offer paid listings but don’t go for it.

6). Social Bookmarking

Social Bookmarking is yet another powerful way of promoting your website, but nowadays most people are spamming social bookmarking sites without knowing how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must properly handle the tags which are very essential to broadcast your news on a wide area network. This may increase your website traffic based on how effectively you have participated.

7). Link Baiting

Suppose you have copied/published another website’s news or content in your blog/website. Don’t forget to place their website link as a reference. Do it for others and, if your content is trustworthy, let others do it for you. This is another way to increase your link popularity.

8). Cross-Linking

Link to internal pages within your site wherever necessary (this is commonly termed Internal Linking). This increases your internal link popularity ,which is another major factor of Google Page Rank algorithm. The best known example of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site theme. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this strategy can often be hard to implement, but these types of links have more weight from a search engine point of view.

9). Video Promotions

Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

10). Business Reviews

Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

11). Local Listings & Yellow Pages

Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.

12). Article Submission

Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website (though it’s usually a slower process).

13). Press Release Promotion

If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.

14). Answers

Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don’t spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.)

15). PPC Ad Campaign

When none of the above strategies work for you, go for a PPC ad campaign with your targeted keywords. Remember that you have to pay to drive more traffic towards your website through PPC.

Closing Thoughts and an Important Note

While all these techniques are cool and build your SEO results, you should first focus on the web page itself before you do any of these things recommended above. Anything you think we missed? Leave a comment and tell us.

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    • juliesemmanager

      Although it's a closing point, I especially like your thought on focusing on web page itself before doing any of these things. So many businesses want to hop into SEO wagon while you can hardly look at their web page without tears. We def need to get more resources out there outlining *when* one should consider SEO. That's an excellent resource list!

    • Sam

      A great tool to optimise your online business is a web analytics provider such as clicktale to optimise your conversions. The analytics show you aggregate behaviours of your website as well as real time videos of their journey through your site. To top this off there are heatmaps of clicks, hovers, mouse and eye movements. So dont waste your money on SEO bringing people to your site unless you are going to employ an analytic provider to convert those shoppers to buyers!

    • http://www.messageforce.com.au/ MessageForce

      I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation for your website so that you can survive in this competitive SEO world.

    • http://www.websites-seo.gr/ chris

      Great list!thanks for the information :)

    • http://twitter.com/kdbreviews Kate DuBois

      Wow, Steve, so many great ideas! Thanks! You should be highlighted in Ivan Misner's new book “Networking Like a Pro” for all the ways that you have tapped into one of his four main streams of business networking. I hadn't thought about being an answer resource. Can't wait to try that.

    • http://twitter.com/kdbreviews Kate DuBois

      Wow, Steve, so many great ideas! Thanks! You should be highlighted in Ivan Misner's new book “Networking Like a Pro” for all the ways that you have tapped into one of his four main streams of business networking. I hadn't thought about being an answer resource. Can't wait to try that.

    • http://www.lancerscafe.com/ Omnia

      Really amazing , please allow me to add your link on my blog
      under “helpful recources for all” where I provide freelancers with helpful tools under different categories
      My blog is the interface of the first freelance portal in the middle East, check it yourself and you wouldn't regret adding your link at lancerscafe.com
      Best Regards

    • http://us724.com/ MC

      Which way is the most effective? (in your experience)

    • http://www.garwoodpr.com/consultingservices.html Search Marketing Specialist

      Thanks for the list Steve. Anchor text, as you mention in tip #8, is an important factor for many of the other off-site optimization techniques you describe (#1, 2, 3, 6, 7, 9, 10 12, 13, 14), and although it's not always possible to create/use anchor text for every technique, promoters that actively look for opportunity to link/create anchor text connections can double their benefit with just a couple of additional clicks per site.

    • http://www.blinklist.com/SEOP%20Inc. SEOP.com

      This list is definitely a big help to many SEOs, especially those who are new in the industry. I also agree that no matter how good your off-page SEO is, it will just be worthless if you have lousy on-page SEO and content.

    • http://sites.google.com/site/seopinc/ SEOP

      I too love SEOMoz. Not only because of the tools that you can use from it but the information you can get from them. They are so helpful and you'll definitely learn from them

    • http://networkingfun.com/ Business Networking

      Thanks for posting this article. i do agree with these methods. Actually, i have used some of the methods before i have read this post. And then i found out that there are still methods which are useful. I've planned to use tip #14 since I've always used blogging, forum postings, bookmarking, and others. Again, thanks for posting this one. The informations above are very useful!!

    • http://www.advanceddatarecovery.co.uk data recovery

      Off page SEO is also very important for search engine rankings.

    • Jimmydelton

      Off page is very important, it's the best way to promote your website. Without off page seo, it is impossible to get good search engine rankings. It will help you gain more clients and drive more traffic.

      Thanks for your post!..

    • http://www.mahjonghub.com/ Mahjong

      Really interesting articles.I enjoyed reading it. I need to read more on this topic..Thanks for sharing a nice info…

    • http://www.schoolgrantsblog.com/20-popular-grants-and-scholarships-everyone-should-apply-for/ Popularscholarships

      Without off page seo, it is impossible to get good search engine rankings. It will help you gain more clients and drive more traffic.

    • http://www.ribbun.com/seo-services.php Seo services

      i have used some of the methods before i have read this post. And then i found out that there are still methods which are useful….

    • http://www.ribbun.com/seo-services.php seo services

      Without off page seo, it is impossible to get good search engine rankings. It will help you gain more clients and drive more traffic,keep up the great work…

    • http://www.foodnutritionchart.net Food Nutrition Chart

      Wow, what a blog! I mean, you just have so much guts to go ahead and tell it like it is. Youre what blogging needs, an open minded superhero who isnt afraid to tell it like it is. This is definitely something people need to be up on. Good luck in the future, man.

    • Organic SEO Consultant

      There are so many ways to build links, this is a very comprehensive list. I thought that for sure I would find alot of holes in it but you covered almost all of them. I do wonder if co-citation has a place in this list? Or is it just a strategy because you need to build some sort of links in doing it? I've been thinking of writing on this topic as it really interests me. I invite you to check out my blog http:www/organicseoconsultant.com/, for a post like this soon if you are interested in co-citation.

    • http://www.internetgeeks.org/blog/ Internet Geeks Blog

      hey nice list of tips. I will try this at my blog for sure. thanks

    • Candice Blueski

      These off-page strategies are great. I will definitely be implementing as many of them as possible.