If it fits your ecommerce strategy you may consider having an End of Year or New Year’s Sale. This could be a final chance to boost revenue and clear out part of your inventory to make room for next year.
Below, you will find a few examples of sites that are advertising an End of Year Sale.
Land’s End® has a Winter’s End sale featured prominently in red on their home page.
Espirit® features a large 30% off New Years Sale ad on its home page. The sale runs from Dec 30th to January 4th, 2009 and includes a real-time countdown showing when the sale ends. This can be a great way to instill a sense of urgency in shoppers.
Spiegel® features an After Christmas Sale with an additional offering of 20% off through New Year’s Day via a coupon code.
Getting Ideas From Top Sites
If you search you will find many more top sites offering End of Year sales. They can be a great place to start when looking for ideas for sales strategies or effective ad design and placement throughout your site.
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If you are running an End of Year Sale and have ideas to share please post them in the comments below.
Screenshots taken from landsend.com, espritshop.com and spiegel.com on December 31, 2009
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