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Efficient Networking with the N-Factor – A Book Review

by Steve Fisher on January 28, 2010

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If you have been in business for any length of time you have tried to build your personal network and attended many events to meet people and connect. I was given the book, “The N Factor” at a recent small business entrepreneurship conference and began reading it with the expectation that it would be a generic networking book.

The book is described on Amazon as “The N Factor has been written to show career-minded people and entrepreneurs that networking is something necessary that adds true value to running your career or business, and is imperative for one’s success. The N Factor gives numerous anecdotes from the careers of the authors, Adrie Reinders and co-author Marion Freijsen, as well as suggestions and tips on how to start building and maintaining a network consciously and proactively. The use of modern technology is covered in one extensive chapter since the authors see this as a critical extension of more traditional ways of networking and one that will be used in the future. The book contains a number of chapters on how networking is done differently across the globe. The authors have spoken on networking in countries as diverse as China, United States, United Kingdom, France, Netherlands and a number of others. The N Factor teaches you how networking will continue changing as technology advances and time constraints keep us under pressure.”

It is written by Adrie Reinders and Marion Freijsen who write on the site E.Factor and which Marion is a co-founder of in the Netherlands. Both wrote the book exploring the myth of the little-understood phenomenon of networking, and break it down to a science. Chetan Dube on the OST web site write in his review “Step by step, The N Factor leads its readers through the key ingredients of networking. It is an ordered walk-through of all the key ingredients one should include in a business development protocol for effective networking. Whether it deals with events, seminars, peer-to-peer networking, individual meetings, inheritance of peer relationship capital, or even “chance” meetings, The N Factor tells its readers how to optimize the relationship currency acquired in these situations. For instance, it provides a practical approach to uni- and bidirectional communications, both synchronous and asynchronous, making it easy for readers to start incorporating these suggestions into their networking activities.”

The writers look at networking on more of a global scale than just a local one. They talk about great places to network such as airports, flights, professional clubs, even health clubs, where “random” meetings may happen. They present solid advice on engaging in the “random” meeting – from the introduction, to the fodder for conversation including business and world events, political changes, market activity, M&As of interest, and global market dynamics – effectively presenting a recipe for building your relationship capital during what would otherwise be downtime. By the end of the book, The N Factor really seals the deal on how networking is something that should be part of your business DNA and something that contributes greatly to achieving your personal and professional goals.

This is was a nice quick read and you can find more about the N Factor book at Amazon and order a few for your business colleagues.

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    • http://twitter.com/colorado_skiing Mark Warner

      I think the biggest mistake in social networking is to try and use it for direct sales. Even with 10K followers on twitter your profits from any sales generated on twitter will be minimal. I also think that many business owners underestimate the networking value of social sites. This is not so much the case for brick and mortar businesses who start a twitter account, but if you have a website for your business the networking aspect should not be overlooked. You just have to realize that there can only be one http://chris.pirillo.com/ and the position of internet rant man has already been filled. Use networking sites for networking, not for other things.