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Over Communicating Can Be a Good Thing

by Susan Wade on February 2, 2010

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On a frequent basis we hear feedback that we are over-communicating to our customers, especially when it comes to renewing notices for expiring domains.  All we can say is “guilty.”  On the flip side  some  customers tell us they haven’t received any notices. We start sending domain renewal notices 75 days from the expiration date, then again on day 45, day 20 and day 10.  If we get a bounce back from the email address that’s on file on day 20, then we send a written notice to the registrant’s physical address on file.  That’s why it’s so important for customers to provide their registrars with current contact information – email as well as a physical address.  And as you may have guessed, we also send out a yearly notice encouraging registrants to update their contact information.

The primary reason we send a number of notifications is because many of our customers have important services tied to their domains.  And as some customers have unfortunately experienced, when their domain expires, then the website it’s pointed to ceases to resolve and the email, and any other services that associated with the domain, stops working.  Talk about a royal pain in the business.

So yes, we do send a number of notifications, but we’d rather have a customer’s site continue to resolve and their email continue to work so they can continue to conduct business seamlessly.  For additional tips on how to protect your domain check out http://blog.networksolutions.com/2009/simple-things-to-do-to-protect-your-domain-name-registration/

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    • fsinsd

      Don’t insult the intelligence of your customers! This is a lame policy. It says you are more concerned about your cash flow then the cash flow of your customers. It is self serving.