Social Commerce Camp DC Recap

by Steve Fisher on March 29, 2010


Two weeks ago, the first Social Commerce Camp was held in Washington, DC to a sold out crowd. It was sponsored by KikScore, Network Solutions, and MyBusinessAssistant.com and held at the downtown offices of Mayer Brown.  The event actually sold out after receiving considerable coverage in a number of places like Techcocktail the Washington ExaminerWomenGrowBusiness and GrowSmartBusiness. More than 70 small businesses, social media enthusiasts and online sellers showed up for networking and learning.

The event featured three sessions from social media experts that included practical tips for using various social media tools, a real case study of social commerce success and great PR tips for small business. Pictures of the event, including the post-SCCDC Chipolte run, can be found here.

Social Commerce Sponsors and Speakers

Social Media 101 for Small Business

Even though it was about 19 degrees outside and the parking garages in the neighborhood didn’t open until 9am, the morning got kicked off with some early networking and a great breakfast provided by the sponsors. After the opening remarks, Network Solutions’ Shashi B got Social Commerce Camp DC going with his rousing, often funny and super useful Social Media 101 for Small Business. Check out Shashi’s slides below that cover a range of subjects on social media including the basics of a small business social media plan which are:

  1. Set up Google Alerts about your business, industry and your own name
  2. Start participating in conversations
  3. Become a content publisher via Twitter, LinkedIn, blogs, podcasts, Facebook etc
  4. Claim you business on Yelp
  5. Encourage customers to review you
  6. Start using videos

Social Media, Non-Profits and Social Commerce

Next up it was yours truly (Steve Fisher) and the always passionate and entertaining Mike Dougherty beginning the second session with a case study presentation called “Creating a Killer Social Commerce Website Experience”.  It started with my part walking through the basic components of building a successful social commerce experience which are:
  1. Social Shopping
  2. Ratings & Reviews
  3. Recommendations & Referrals
  4. Forums & Communities
  5. Social Media
  6. Social advertising

After setting a baseline for the audience of the basics of the social commerce experience, Mike came up and discussed our non-profit film project, Browncoats: Redemption. He talked about how this project uses a 6 step strategy to create awareness and buzz around the movie.  They are:

  1. Establish your goals
  2. Build the community
  3. Give them good content
  4. Get them involved
  5. Get them investing
  6. Share the success

Check out the slides and the embedded video clips in them for more on the highly anticipated movie:

Social Commerce, Metrics and Measurement

The final session of the day featured the very highly regarded PR and social media specialist, Shonali Burke, who gave the attendees a great hands-on tutorial on PR Best Practices for Small Business. Shonali stressed that so much of PR today for small business is about relationships, presenting yourself in a consistent and presentable manner through your various online and offline channels.  The audience got great tips on tools to use to get to know their customers better with survey tools like Survey Monkey along with good press release tools like Pitch Engine.  Below is Shonali’s presentation:

All in all, this was a great inaugural event and there will be more to come. The next Social Commerce Camp will be in Denver in the spring. Check out the hastag #sccdc on Twitter for the stream and conversation about the Social Commerce DC. We would love comments/feedback/thoughts on this kind of event as we work to do better in the future.

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    • Pingback: uberVU - social comments

    • Jordan Schaffel

      I saw your post on Social Media 101 and thought our recently released explanatory video might be of value to your discussions. http://sayitvisually.com/social Feel free to use or share.

    • jmcg084

      Thanks for the great insight there Steve =)

      I think social media is a huge concept and it is something that webmasters need to start getting into in order to further grow their businesses.

    • http://shustir.com Shustir

      we love the work that you are doing. we will be sure to share with our members!