Taking your .COmpany from small to big with a .CO domain

by Steve Fisher on May 13, 2010


Building a business from the ground up takes hard work and the passion to see your vision turn into reality. Many of us aspire to be entrepreneurs one day and many of you reading this may be just starting out or veterans at this already. What you all can agree on is that in order to take a company from small to big a critical element is building a strong brand.

Strong Online Brands start with a Strong Name

One of the first things you do when you start your business is to come up with a name. No longer can you just check the state incorporation records and federal trademarks to be sure your name was ok, you have to have a great domain name as well. When the web was growing fast in the late 1990′s, everyone expected you to have a .com for your top level domain (TLD) extension. Sure. you could go with .Net or .Org but when people searched on something they always added the .com and if you didn’t have that it was hard to find you. Ten years ago this would seem easy since many .com addresses where being bought but there was still an opportunity to find a good name or something quirky that worked.

Those days are long gone.

New Opportunity with a .CO Domain Name

The .CO is a unique opportunity for businesses and individuals as there is a need for more options in branding yourself online with short and memorable domain names.

Penn, Schoen and Berland, a global market research firm, recently conducted a study of 600 past and prospective domain registrants. From that study they learned that .CO domains in the second level are:

  • Easy to remember, simple to use, and easy to understand
  • More than 75% of respondents associated .CO with ‘company,’ ‘corporation,’ or other commercial endeavors—but .CO is not confined only to these meanings

Simply put, .CO is global, recognizable and credible, and therefore highly desirable in this competitive business environment.

Protect Your Brand with a .CO Domain Name

Even if you have your .COM brand, it important that you protect your brand and as mentioned above it works extremely well in a commercial or business environment. As you grow your company you will need to protect your name and multiple domain extensions is one primary way. In the event you have your trademark in your country of origin (you should do this if you haven’t already) you can participate in what is called a Global Sunrise which is from April 26, 2010 – June 10, 2010. During the Sunrise period holders of eligible registered trademarks have the right to apply for the .CO domain name corresponding with their trademark before the registration of domain names opens to the general public.

Take Your .COmpany from Small to Big with a .CO Domain Name

So are you ready to go from small to big? We encourage you to check out the Network Solutions .CO site more information about submitting your trademark application and the .CO domain name in general.

To support the launch of the .CO domain globally, the site Pitch.CO has a contest asking for your best business idea pitch and you can win $50,000. To find out more, check out the Pitch.CO site.

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