You might have been hearing lately the term “Social CRM”. Ever wondered what it was and how your small business could use it? Well, an event Social media enthusiasts should not miss is the Global Social CRM meetup on July 13th. You can participate virtually. Details below or see the main meetup site in SF at www.meetup.com/BayAreaExecutives/calendar/13796073/
The key note Speaker Paul Greenberg defines Social CRM as
“Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It is the company’s response to the customer’s ownership of the conversation.”
In DC the telepresence suite at the Renaissance downtown will be used for 6 people and anyone can participate virtually from their homes. Tatyana Kanzaveli is the organizer and has done an amazing job getting top speakers to participate. DC area start-up hy.ly is one of the sponsors. Hy.ly is a Twitter tool that can be used by teams for customer/client care.
In the US, Cisco and Marriott are enabling the 3 states to link in real/virtual mode using Cisco’s Telepresence technology. Other locations will join via live streaming hosted on Justin.TV.
Schedule [EST]:
7:00 pm – 8:30 pm – panel + Q&A
Keynote will be delivered by Paul Greenberg [virtual].
Panel on online communities will be moderated by Esteban Kolsky out of Santa Clara location.
Googlewave is set for each location to live blog, post photos, videos from all the meetups.
Photos from your local meetups can be posted on #GlobalSCRM group on Flickr.
Twitter: #globalscrm
Santa Clara Telepresence Location moderator and panelists:
Distinguished guest.
Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-thank focused on Customer Strategies.
He has over 22 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments.
Mr. Kolsky is currently researching and advising vendors and organization how to extend customer interactions from the CRM niche to the entire organization in their efforts to become Social Businesses.
Katy Keim serves as Lithium’s Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.
Prior to joining Lithium, Katy was the Executive Vice President of Marketing at ServiceSource, a global leader in service revenue solutions for the high-tech and healthcare industries. During her tenure, Katy was integral to the company’s success in growing from $7M to $100M+ in revenues and extending its global footprint to over five service centers and 700 employees. Under her leadership, ServiceSource established itself as the market leader in delivering revenue results for blue-chip technology brands with its deep customer analytics and insights.
LaSandra Brill
Sr. Mgr, Global Social Media, Cisco Systems
LaSandra Brill is a social media enthusiast, avid blogger and marketing innovator. As Senior Manager of Global Social Media, LaSandra Brill shapes Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history.
LaSandra holds a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University. You can view her LinkedIn profile here.
Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks
Washington, DC location: panelists and participants:
Munish Gandhi [panelist]
CEO
Hy.ly
R “Ray” Wang is a Partner with Altimeter Group and the author of the popular enterprise software blog “A Software Insider’s Point of View”.
Shashi Bellamkonda works at the heart of Web hosting company, Network Solutions, as their first-ever ‘Social Media Swami’. In this leadership role he has helped Network Solutions aggressively move into the online space to actively listen to and interact with its customers.
Mei Lin Fung – chairman of the Institute for Service Organization Excellence is an internationally recognized pioneer, speaker and writer on customer relationships. Her career has been spent at the “bleeding edge” experience in world-class organizations: Core Planning Committee Chairman of Douglas Engelbart’s Bootstrap Alliance 2001-2004; Founder of the Silicon Valley Netmarketmakers’s chapter, 2002 which evolved into the SDForum WebServices SIG, Co-Founder of the Xtreme Internet Conference 2000, Co-Organizer of the world’s largest JAVA Special Interest Group, CityJava 1998..
New York, NY location: panelists and participants:
Mitch Lieberman is a technology leader and mentor, spending my time bridging the gap between business and technology to drive business value from technological advances.
Frank Eliason is the Director of Digital Care for Comcast and handles all incoming requests to @ComcastCares on Twitter. He also runs a team of Comcast reps online including @ComcastDoug, @ComcastBonnie and @ComcastBill. Frank also writes on a blog called Time to be Frank, and speaks at events across the country.
Dileep Srinivasan AVP – CRM, Social CRM, Digital Marketing & MDM
Cognizant Technology Solutions
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WebEx Info
Meeting Number: 203 140 732
Meeting Password: Once you have registered for the meeting, you will receive an email message confirming your registration. This message will provide the information that you need to join the meeting.
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To join this meeting (Now from iPhones and other Smartphones too!)
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1. Go to Webex
2. Enter the meeting password: Once you have registered for the meeting, you will receive an email message confirming your registration. This message will provide the information that you need to join the meeting.
3. Click “Join Now”.
4. Follow the instructions that appear on your screen.
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To join the teleconference only
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1. Dial into Cisco WebEx (view all Global Access Numbers
2. Follow the prompts to enter the Meeting Number (listed above) or Access Code followed by the # sign.
San Jose, CA: +1.408.525.6800 RTP: +1.919.392.3330
US/Canada: +1.866.432.9903 United Kingdom: +44.20.8824.0117
India: +91.80.4350.1111 Germany: +49.619.6773.9002
Japan: +81.3.5763.9394 China: +86.10.8515.5666
CCP:+14085256800×203140732#
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Global sCRM sponsors:
CISCO Systems
CISCO Telepresence
Marriott Hotels
Lithium Technology
Cognizant
Ant’s Eye View
Hy.Ly
Watch this Youtube Video from one of the sponsors Lithium Technology
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