There are hundreds of online shopping carts competing in the ecommerce platform arena, including licensed carts, hosted carts, and open-source carts. Each week Practical eCommerce profiles one in its “Cart of the Week” feature, interviewing both the cart’s developer and a customer. On July 16, 2010, Practical eCommerce published an article, Cart of the Week: nsCommerceSpace by Network Solutions.
In this article, Steve Leugers, president of UptempoAir, an online store that sells athletic shoes via nsCommerceSpace™, provides his comments and opinions about the cart. We also hear from Navin Ganeshan, senior director of product strategy with Network Solutions®, as he discusses Network Solutions’ acquisition of nsCommerceSpace (originally called MonsterCommerce®), and offers his views on upcoming trends in ecommerce.
nsCommerceSpace Customer, Steve Leugers
“Network Solutions in general does a lot of promoting of products, so just by being on the platform, merchants get a lot of exposure. The cart goes hand-in-hand with the other solutions the company provides. For example, search engine optimization is built in automatically—you don’t have to do everything manually–you put the product in and it creates the SEO-friendly URL.
“But, the speed of the cart is why I like it so much. If you check out as a guest (you don’t have to have an account) it’s the same as if you log into your account. There are no extra steps.”
Senior Director of Product Strategy, Navin Ganeshan
“Another major area of differentiation for us will be our mobile strategy. We will be allowing merchants to build out mobile storefronts as extensions to their online stores. Our customers also will be able to use mobile management apps to monitor and manage their online stores.”Google+