We all love statistics and advice, right? Typically these are what infographics are all about. They’re also meant to teach us something and put it into a simple enough way that we’ll be able to remember and understand it. These diagrams can come in a variety of designs and there are dozens of them out there. So for small businesses who want to explore more about the web and bring these insights into their programs, what are some good infographics to take note of? I’ve parsed through a few and put together a list of five (5) infographics that will be very helpful for businesses.
Although I have tried to rearrange these infographics in a way that shows how useful they are from a strategic level to a more tactical level, please note that the ranking means nothing. These five diagrams are useful altogether or separately and should be evaluated by each individual business to see if its meaning behind understanding social media is valid.
That being said, let’s get onto finding out what five infographics could be used to help guide your business’s social media program.
#1. The Conversation Prism
This first infographic comes from Brian Solis and is a typical starting point for businesses who are interested in getting into the social media scene. A more in-depth report on the Conversation Prism can be found here on the Network Solutions blog.
This handy design was created as a way to help brands and businesses understand the flow of social media. In other words, to help organize your thoughts surrounding executing a social media campaign. In the center of this “prism” is the brand. All things emanate from within the center and protrude outward. From the brand, you determine what kind of listening needs to take place before researching can be done. This prism is focused on outlining the steps one needs to take in order to really build a strong social media foundation.
You can view the Conversation Prism here.
#2. Social Media Demographics
Now that you’ve figured out that you want to do a social media campaign, this next one might be worth you taking a look at, especially when it comes to the demographics of the major social networks out there.
Have you ever wanted to figure out what the percentage of females use sites like Digg, StumbleUpon Facebook, LinkedIn or even MySpace? What about the age demographics or income level? When you’re working on planning your social network attack, make sure that you look at the demographic in order to properly target your audience.
You can view the Social Media Demographic diagram here.
#3. The Biggest Shift
The first two infographics focus on strategy and planning out which social networks to go after. But a larger part of the strategy involves understanding the shift we’ve made from print and television to marketing through more digital means. This next infographic entitled “The Biggest Shift” will help you illustrate why there i s a need for businesses to move away from print and more traditional media and instead focus on the digital aspects – not necessarily websites and email marketing campaigns, but that social media isn’t all smoke and mirrors. There is value behind it.
You can view The Biggest Shift by clicking here.
#4. The Social Landscape
This next infographic comes from the magazine CMO where marketers will find useful. With more marketing budgets being devoted towards spending on social media, it’s going to be important for marketers to really understand the major social networks and look at ways that can be done to bring in traffic to the site, customer communication, increasing brand awareness and being noticed in search engines through SEO. If you have all the statistics and data on the various networks, the next step is to understand the concept behind it so you can be creative in your program execution. That’s where this infographic will be useful.
You can read more about The Social Landscape by clicking here.
#5. The Content Grid
A big part of social media is content creation. Picking a social network isn’t all that there is in social media. It’s about the content and what The Content Grid shows is understanding where each social network stands in terms of reaching out to customers as they go through the buyer lifecycle. There’s a difference between going onto Twitter and posting messages about your product when the people you’re really trying to reach is on Facebook. Content targeting is essential and understanding where people in your company should step in and handle the relationship is also important.
You can read more about The Content Grid by clicking here.
There you have it…five infographics that your business should look at to help understand your social media campaign. Of course these aren’t all that you should reference, but this should get you started. If you have some great infographics that you think businesses will use to plan their social media program, go ahead and leave a comment below.Google+