These days the changing landscape of social media plus daily additions of new technologies is constant. It can be an overwhelming experience for the average small business owner to wade through the multitude of options available. Sure, everyone says you need to tweet this, blog that, form a group/fan page/profile, and provide a viable presence on the Internet. This is what allows customers and clients alike to find you and your company. But what does all of that really mean? And for the novice beginner, how are you to know which options will maximize your potential and growth versus only take up time and resources with little to no results? These are the burning questions that everyday small business owners face and need to answer in order to survive and thrive in our world today. Below are just a few of the various social media issues one has to address so they may benefit from their resources.
- Why Social Media? – You’re not just throwing your name onto the web but you are building relationships which will in turn help develop your marketing strategy and yield countless degrees of further connection.
- Facebook – Easily the most recognizable social marketing site today with 500 million plus users and rapidly surpassing Google as the most visited site on the internet, it is important to learn the differences between fan pages and groups with the best practices shown that will grab your audience.
- Twitter – Not just for updating your daily routine, you need the knowledge to set up a twitter account while shaping it to best reach your audience and focusing on the positive practices it offers plus the when/how on best practices when tweeting.
- Social Media Strategy – Learn your market inside and out while defining the programs that will best suit you as you utilize the various social media channels.
- The Extras – With the continued rising popularity of Foursquare, Social Gaming, Mobile apps, and newer entries it is imperative that you keep on top of the new media that arrives and determine which ones will prove beneficial to your own individual strategy.
- Keeping on Top – Analytics will help you maintain control of your various Social Media strategies and with so many tools available it’s tough to keep track of your efforts and maximize your potential.
Is your head spinning yet? Not to worry, because the Social Media Woot! is coming to Palm Springs, California this November 15th through the 18th and with it Wappow is offering a one day workshop to help bring you up to speed before the event. Every one of the above topics will be covered during our intensive social media workshop on Monday the 15th. In the span of one regular work day, you’ll be guided by our elaborate panel of speakers through the vast social media fields and learn the tools you need to promote, expand, and solidify your business’s profile while reaching multitudes of customers and clients far and wide. But don’t just take our word for it…
“The excellent caliber of the speakers and real actionable techniques and strategies made this so high value to me. It wasn’t just general high level concepts. It was a good mix of working-in-the-trenches detailed know how mixed with an intimate setting made it one of the best trainings I’ve attended.” - Laura Perry (past workshop attendee)
Our goal is to provide our attendees with plenty of information to achieve and exceed their personal business goals while being careful not to confuse them or leave them overwhelmed. Imagine being able to spend only one day at a workshop, educating yourself with knowledge that benefits your work for years to come. Our One Day Workshop is only $396 and to express our sincere gratitude to Shashi Bellamkonda for helping us put the agenda and speakers together as a member of our Board we would like to extend a special 10% discount off of registration. Just use the discount code “netsol10” when you register between now and five days prior to the start of the event. So come join us in Palm Springs for the Social Media Woot! Workshop and learn from the experts all the outlets of social media that can provide the tools to improve and expand any small business in the simplest of fashions.
Jenn Mathews (SEOGoddess) while most known for her work in Search Engine Optimization is the managing partner of Wappow! a company focused on staying ahead of cutting edge technologies and the digital world we live in. Jenn has previously worked for companies such as Classmates.com and Concur Technologies managing SEO as well as all of the online marketing both in director level and VP level positions.
Image by Flickr user SmittenKittenOrig (Creative Commons)
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