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Kickstart your Small Biz PR—Tips from our #NetSol Tweet Chat

by Shashi Bellamkonda on November 3, 2010

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Last Thursday, October 28th, Network Solutions hosted a tweet chat on creating buzz and developing a public relations plan for small businesses. 127 members of the small business community joined the conversation on twitter to ask questions and tweet their thoughts on the latest public relations strategies and tactics. We were fortunate to have award winning communications consultant, Shonali Burke (@shonali), and Jennifer Nycz-Conner (@wbjonline), reporter and blogger for the Washington Business Journal, to lead the dialogue by providing their expertise. The chat offered some very useful tips for entrepreneurs looking to boost their media presence: 

  • Exclusivity is very important. By the time a press release goes out, it is usually no longer news. Do not try to interest reporters by saying someone else already wrote about it.
  • News means something new, something different, some big change readers will want know about on how to run their business.
  • Timeliness is key… reporters have daily and hourly deadlines.
  • Doing media research is critical when pitching. Find out reporters name and contacts info, plus the topics they cover.
  • Pitch once and pitch short. If they respond, great! If not, it is like being a pest.
  • Use bullet points if pitching via email, and if on the phone, ask if it is a good time. Don’t be afraid to ask, if not you, then who would be interested in covering it?
  • Flickr is outstanding for creating galleries of images for journalists to choose from.
  • Make pitches complete with multimedia assets & resource links. Don’t send attachments!
  • Most importantly, practicing public relations is all about building relationships. Having relationships with reporters is the key to getting your small business big media coverage!

Our next tweet chat will be held during “Global Entrepreneurship Week”, November 15th through the 21st, and we will be celebrating the small business entrepreneur. To learn more and if you are interested in attending our November tweet chat, please contact: sbellamkonda@networksolutions.com to be added to our list and be sure to follow @netsolcares on Twitter.

Also be sure to attend the GrowSmartBiz Conference this Friday. Our guest tweeter from last week, Shonali Burke, will be presenting, PR and Small Business: How to tell your Small Business Story. She will be speaking in the final session of the conference, which will include all of the conference attendees. This session looks at the future of small businesses through technology, social media, small business trends and public relations.

Images provided by http://www.shonaliburke.com/ & courtesy of Jennifer Nycz-Conners

PR for Your Small Business Tweet Chat Transcript

irenekoehler: RT @shashib: #netsol chat in 30 minutes. Wondering what a Twitter chat is or how to participate? See instructions at http://lnkd.in/KKef-A
shashib: Thanks @shonali @wbjonline (aka @jennconner) for being the guests on #netsol tweetchat topic PR for Small Business #netsol
NewPR: Hello and thx for joining @Tinu @irenekoehler @cathywebsavvypr @bethschillaci @kimbagreen #netsol
CathyWebSavvyPR: RT @shashib Thx @shonali @wbjonline (aka @jennconner) 4 being our guests on #netsol tweetchat topic PR 4 Small Biz 1p ET
NewPR: RT @shashib: Thanks @shonali @wbjonline (aka @jenconner) for being the guests on #netsol tweetchat topic PR for Small Business #netsol
shashib: Join the small biz tweet chat on PR & small Business? win a free hosting package!n the #NetSol?you can win a free hosting package! #netsol
bethschillaci: @newpr Good afternoon #netsol
shashib: Thanks @shonali @wbjonline (aka @jenconner) for being the guests on #netsol tweetchat topic PR for Small Business #netsol
shonali: @newpr @shashib @WBJonline @JenConner Looking forward to it.. 11 minutes and counting. :) #netsol
susan_w: @bethschillaci Hey there! Thx for joining! #netsol
carissao: RT @shashib: Join the small biz tweet chat on PR & small Business? win a free hosting package! #NetSol
shonali: @cathywebsavvypr Thanks for sharing the #netsol chat info!
susan_w: RT @shashib: Join the smallbiz tweetchat on PR & Media win a free hosting package!n the #NetSolyou cn win a free hosting package! #netsol
shashib: RT @carissao: RT @shashib: Join the small biz tweet chat on PR & small Business? win a free hosting package! #NetSol
NewPR: RT @carissao: RT @shashib: Join the small biz tweet chat on PR & small Business? win a free hosting package! #netsol
shashib: Tweetchats are fun you can be eating sushi at your desk & participate http://tweetchat.com/room/netsol starting at 1 p.m est #netsol
bethschillaci: @susan_w I was happy to be free so I could join. Hope things are well with you. #netsol
MonyellesMKTG: RT @shashib: Tweetchats are fun you can be eating sushi at your desk & participate http://tweetchat.com/room/netsol starting at 1 p.m est #netsol
NewPR: Really cool to see entrepreneurs/small biz owners join us today to chat about PR for #smallbiz. #netsol
PrestoVivace: RT @shashib: Tweetchats are fun you can be eating sushi at your desk & participate http://tweetchat.com/room/netsol starting at 1 p.m est #netsol
Starbucker: RT @shashib: Tweetchats are fun U can be eating sushi at your desk & participate http://is.gd/goLkw starting at 1 p.m est #netsol
paulswansen: RT @shashib: Tweetchats are fun you can be eating sushi at your desk & participate http://tweetchat.com/room/netsol starting at 1 p.m est #netsol
NewPR: @Starbucker thanks for joining! #netsol
miavallo: Glad to be here! Looking fwd to learn more about PR for small business. #netsol
jvrichmond: I’m happy to have a chance to join this discussion. #netsol
Rieva: RT @shashib: #netsol chat in 30 minutes. Participate in our Twitter chat: See instructions at http://bit.ly/a10Ke3#smallbiz
shonali: @shashib Yes, you do. My hounds want to participate in the #netsol tweetchat as well. Go figure @wbjonline
shashib: Welcome to the #netsol tweet chat. We are discussing ways #SmallBiz can get media coverage. Join us! http://bit.ly/c6w3t8
Tinu: I’m SO excited about this tweetchat! #netsol
WBJonline: Newshounds! :) RT @shonali: @shashib Yes, you do. My hounds want to participate in the #netsol tweetchat as well. Go figure @wbjonline
NewPR: RT @shashib: Welcome to #netsol tweet chat. We are discussing ways #SmallBiz can get media coverage. Join us! http://bit.ly/c6w3t8 #netsol
shonali: Heading into the PR for small business Tweetchat with @wbjonline. Snooze me if I get too talkative. :) #netsol
paulswansen: RT @shashib: Welcome to the #netsol tweet chat. We are discussing ways #SmallBiz can get media coverage. Join us! http://bit.ly/c6w3t8
irenekoehler: RT @shashib: Welcome to the #netsol tweet chat. We are discussing ways #SmallBiz can get media coverage. Join us! http://bit.ly/c6w3t8
shashib: is @BridalArtistDC here. Glad to welcome her to our tweetchat #netsol
susan_w: @miavallo Hi Mia, thx for joining us; looking forward to a great discussion! #netsol
Tinu: RT @shashib: Welcome to the #netsol tweet chat. We are discussing ways #SmallBiz can get media coverage. Join us! http://bit.ly/c6w3t8 #pr
CathyWebSavvyPR: RT @shashib: Welcome 2 #netsol tweet chat. We are discussing ways #SmallBiz can get media coverage. Join us! http://bit.ly/c6w3t8 #netsol
susan_w: We’re excited to have u join us! RT @Tinu: I’m SO excited about this tweetchat! #netsol
stlsmallbiz: RT @NewPR: Really cool to see entrepreneurs/small biz owners join us today to chat about PR for #smallbiz. #netsol
paulswansen: Thanks to @shashib for the invite. #netsol
shashib: Any birthdays for the folks participating in the #netsol tweetchat starting now #netsol
FranchiseKing: RT @Rieva: RT @shashib: #netsol chat in 30 minutes. Participate in our Twitter chat: See instructions at http://bit.ly/a10Ke3#smallbiz
Starbucker: Such a great question – how can our #smallbiz get BIG attention? Mmm, could Social Media play a part in that? #netsol
shashib: Rules: 1)Stay ON TOPIC! 2)Send ?s for guests to @shashib 3)Use #netsol in all messages 4)Have fun! #netsol
CathyWebSavvyPR: Grat to hear info from @shonali @WBJonline – on Pr & small biz #netsol
kelseyflora: RT @shashib: Welcome to the #netsol tweet chat. We are discussing ways #SmallBiz can get media coverage. Join us! http://bit.ly/c6w3t8
CathyWebSavvyPR: RT @shashib: Rules: 1)Stay ON TOPIC! 2)Send ?s 4 guests 2 @shashib 3)Use #netsol in all messages 4)Have fun!
FranchiseKing: RT @paulswansen: Thanks to @shashib for the invite. Thanks! #netsol
FranchiseKing: RT @CathyWebSavvyPR: Welcome 2 #netsol tweet chat. Discussing ways #SmallBiz get media coverage. Join http://bit.ly/c6w3t8 #netsol
susan_w: RT @CathyWebSavvyPR: Grat to hear info from @shonali @WBJonline – on Pr & small biz #netsol
shonali: RT @shashib: Rules: 1)Stay ON TOPIC! 2)Send ?s for guests to @shashib 3)Use #netsol in all messages 4)Have fun! #netsol
jennifergerlock: Thanks for the invitation @shashib #netsol
susan_w: @FranchiseKing Thx for joining! Hope ur doing well! #netsol
shashib: Folks welcome – go ahead and introduce yourself & your biz as we ask guests @shonali & @wbjonline (@jenconner) tell their secrets #netsol
shonali: @FranchiseKing Hey, nice to “see” you and looking forward to doing so IRL next week. :) #netsol
irenekoehler: Smart crowd in the #netsol chat about getting media attn for small biz. #netsol
shashib: Q1:Where do I start with my public relations strategy? Experts @shonali & @wbjonline (@jenconner) #netsol
WBJonline: Hi, everyone! Jen Nycz-Conner from the Washington Business Journal here. #NetSol
FranchiseKing: @shonali Same here. See you IRL, NW at #GrowSmartBiz Conference! #netsol
shonali: Hi all! Happy to be here, thanks @shashib @netsolcares. I’m a #solopr pro based in DC, @wgbiz editor & @ownersonly blogger. #netsol
susan_w: @irenekoehler Hi Irene! Thx. for joining! #netsol
CBWhittemore: Greetings! Lovely to be here for #netsol. #netsol
NewPR: @FranchiseKing thanks for blessing us today! #netsol
paulswansen: Here from Denver CO. #netsol
Starbucker: Social Media is a great “equalizer” to me, in that, with some hard work & patience, even a #smallbiz can attract a big audience #netsol
TJMcCue: RT @shashib: Q1:Where do I start with my public relations strategy? Experts @shonali & @wbjonline (@jenconner) #netsol
FranchiseKing: I offer straightforward advice to would-be franchise owners. Gently, of course. #netsol
baskervill: Thanks for hosting this #netsol #Thanks for the invitation netsol
shonali: A1: Far too often we focus on PR tools & tactics without laying a foundation to tell a good story. That should be #1. #netsol
FranchiseKing: @NewPR OY! #netsol
susan_w: RT @shashib: Q1:Where do I start with my public relations strategy? Experts @shonali & @wbjonline (@jenconner) #netsol
CathyWebSavvyPR: I’m a PR pro of 20 years who let her inner geeek girl out of the closet in 2007, to help clients navigatenew pr landscape #netsol
CathyWebSavvyPR: RT @shashib: Q1:Where do I start with my public relations strategy? Experts @shonali & @wbjonline (@jenconner) #netsol
shashib: @CathyWebSavvyPR @FranchiseKing @Tinu @jennifergerlock so glad to see you in #netsol Tweetchat
susan_w: RT @shonali: A1: Far too often we focus on PR tools & tactics without laying a foundation to tell a good story. That should be #1. #netsol
FranchiseKing: @Starbucker Hello Terry. Nice job @blogworld #netsol
shashib: RT @shonali: A1: Far too often we focus on PR tools & tactics without laying a foundation to tell a good story. That should be #1. #netsol
NewPR: RT @shonali: A1: Far too often we focus on PR tools & tactics without laying a foundation to tell a good story. That should be #1. #netsol
BernieFallon: Bernie Fallon (Fallon Associates Realty) here…. #netsol
shonali: A1 cont: I wrote this for @ownersonly recently: first lay the PR foundation for your biz: http://bit.ly/aYB6un #netsol
whatsupmonty: RT @shashib: Folks welcome – go ahead and introduce yourself & your biz as we ask guests @shonali & @wbjonline (@jenconner) tell their secrets #netsol
FranchiseKing: @shashib Hello Shashi #netsol
Growsmartbiz: RT @CathyWebSavvyPR: I’m a PR pro of 20 years who let her inner geeek girl out of the closet in 2007, to help clients navigatenew pr landscape #netsol
christinecelise: Hello everyone! Good to be a part of things today. I work with entrepreneurs and small businesses in Maryland. #netsol
CathyWebSavvyPR: Q1: PR strategy starts with goals – what do you want to accomplish, who is your audience, where do they go 4 info #netsol
Growsmartbiz: RT @CathyWebSavvyPR: RT @shashib: Q1:Where do I start with my public relations strategy? Experts @shonali & @wbjonline (@jenconner) #netsol
whatsupmonty: RT @shashib: Q1:Where do I start with my public relations strategy? Experts @shonali & @wbjonline (@jenconner) #netsol
ShannonRenee: I’m here for #netsol chat, Shannon from DC, marketing, pr, yada, yada, yada
FranchiseKing: RT @NewPR: RT @shonali: Far too often we focus on PR tools & tactics without laying foundation to tell a good story. That should #1. #netsol
whatsupmonty: RT @shashib: Rules: 1)Stay ON TOPIC! 2)Send ?s for guests to @shashib 3)Use #netsol in all messages 4)Have fun! #netsol
shellykramer: RT @shashib: Rules: 1)Stay ON TOPIC! 2)Send ?s 4 guests 2 @shashib 3)Use #netsol in all messages 4)Have fun! <i like #3, sashi>
susan_w: Q1: so true, the story is key! many want to start with the press release! oi vey! #netsol
CathyWebSavvyPR: Chat Tip: if you want o check a link later – or follow up with someone – mark them w a star – ck yr favorites tab later #netsol
shonali: Exactly. RT @CathyWebSavvyPR: Q1: PR strategy starts with goals – what do you want to accomplish, who is your audience, etc. #netsol
christinecelise: Also come with over 10 years event planning and marketing experience. #netsol
DryerBuzz: will spend a few minutes follow #netsol #createbuzz
Starbucker: My intro to #netsol : @lizstrauss & I have the small biz #sobcon – and yes, we do need to figure out how to get media attention! :-)
susan_w: RT @CathyWebSavvyPR: Q1: PR strategy starts w/ goals – wht do U wnt 2 accomplish, who is yr audience, whr do they go 4 info #netsol
WBJonline: What @shonali said. :) #NetSol
Tinu: RT @shonali: A1: Far too often we focus on PR tools & tactics without laying a foundation to tell a good story. That should be #1. #netsol
paulswansen: A – Q1 – shouldn’t it always be about the conversation. #netsol
shonali: A1 cont: This is why I think there’s a “problem” with PR, echoing @CathyWebSavvyPR‘s tweet: http://bit.ly/awh79S #netsol
Starbucker: @FranchiseKing Hello to you, and thanks for the @blogworld shout out. I really enjoyed our prezzo. #netsol
CathyWebSavvyPR: RT @shonali: A1: Far too often we focus on PR tools & tactics without laying a foundation to tell a good story. That should be #1 #netsol
BridalArtistDC: Hi all! I am the owner of Bridal Artistry, DC area professional team of on-site makeup artists/hairstylists for weddings #netsol
WBJonline: In all seriousness, @shonali is the PR expert. I’m but a humble reporter. Now, we get to bad press releases, I’m ready to roll. #NetSol
shashib: Thanks @shonali for the great tip from Q1 #netsol
shonali: RT @CathyWebSavvyPR: Chat Tip: if you want o check a link later – or follow up with someone – mark w a star – ck yr faves tab later #netsol
RBsKeys: RT @Starbucker: My intro to #netsol : @lizstrauss & I have the small biz #sobcon – and yes, we do need to figure out how to get media attention! :-)
jennifergerlock: RT @shonali: A1: Far too often we focus on PR tools & tactics without laying a foundation to tell a good story. That should be #1. #netsol
shonali: @WBJonline LOL. I’m the lowly “PR person.” ;p #netsol
ShannonRenee: A1: beginning is goals is 1st…be it PR, marketing, sales, etc….knowing where U want to go, then figuring out how to get there #netsol
shashib: This should be interesting Q2: What makes a story newsworthy? Expert with us @wbjonline (@jenconner) #netsol
CathyWebSavvyPR: @shonali has posted some great links to explain the ideas in her tweets – favorite them & chekc them later! #netsol
SuzieLin: Hi all, sorry I’m dropping in late #netsol
WBJonline: Newsworthiness comes down to one thing: News. #NetSol
shonali: RT @shashib: This should be interesting Q2: What makes a story newsworthy? Expert with us @wbjonline (@jenconner) #netsol
CathyWebSavvyPR: RT @shashib: This should be interesting Q2: What makes a story newsworthy? Expert with us @wbjonline (@jenconner) #netsol
NewPR: RT @shashib: This should be interesting Q2: What makes a story newsworthy? Expert with us @wbjonline (@jenconner) #netsol
shonali: @CathyWebSavvyPR Thanks! #netsol
bethschillaci: RT @shashib: This should be interesting Q2: What makes a story newsworthy? Expert with us @wbjonline (@jenconner) #netsol
shonali: RT @WBJonline: Newsworthiness comes down to one thing: News. #pr #publicrelations #netsol
WBJonline: I’m only partially kidding on that. We get a ton of pitches that have no news angle at all. #NetSol
susan_w: RT @ShannonRenee: A1: beginning is goals 1s B it PR, marketing, sales, etc.knowing whr U wnt 2 go, then figuring out how 2 get thr #netsol
SuzieLin: RT @shashib: This should be interesting Q2: What makes a story newsworthy? Expert with us @wbjonline (@jenconner) #netsol
CathyWebSavvyPR: RT @WBJonline: In all seriousness, @shonali is the PR expert. I’m but a humble reporter. Now, we get 3bad releases, I’m ready 2 roll #netsol
baskervill: RT @shonali: RT @CathyWebSavvyPR: Chat Tip: if you want o check a link later – or follow up with someone – mark w a star – ck yr faves tab later #netsol
shashib: Tweetchat participants feel free to @susan_w if you have questions for our guests @shonali and/or @wbjonline (@jenconner) #netsol
DryerBuzz: @CathyWebSavvyPR we use our favorite stream to #createbuzz by highlighting and syndicating “thank you” tweets DreyrBuzz.com #netsol
WBJonline: For us, news means: Something new. Something different. Some big change that our readers will want to know about to run their biz. #NetSol
jennifergerlock: @WBJonline I’ll bet you do! ;) #netsol
susan_w: RT @shashib: Q2: What makes a story newsworthy? Expert with us @wbjonline (@jenconner) #netsol
CathyWebSavvyPR: RT @WBJonline: Newsworthiness comes down to one thing: News.[not nec wht yr CEO thinks is news!] #netsol
whatsupmonty: My name is Annette, I’m interning at NPR’s soc med desk. Can’t really actively participate in #netsol chat today, but will read tweets ltr!
irenekoehler: Seems obvious, but often overlooked. RT @WBJonline: Newsworthiness comes down to one thing: News. #netsol
abbebuck: @ShannonRenee #netsol Shannon, I.D.E. Identify – Decide – Execute. My husband tipped me on this. ;-)
Growsmartbiz: RT @WBJonline: For us, news means: Something new. Something different. Some big change that our readers will want to know about to run their biz. #NetSol
Growsmartbiz: RT @DryerBuzz: @CathyWebSavvyPR we use our favorite stream to #createbuzz by highlighting and syndicating “thank you” tweets DreyrBuzz.com #netsol
WBJonline: Yikes, bad tweetchat ettiquette here. Sorry, I’m a newbie! Question labels coming. #NetSol
shonali: RT @WBJonline (re: A2): For us, news means: Something new, different, that our readers will want to know about to run their biz. #netsol
Jillfoster: Headed into meeting – agh – don’t like missing the #NetSol chat today with great peeps @Shonali @shashib and more!
jennifergerlock: RT @CathyWebSavvyPR: RT @WBJonline: Newsworthiness comes down to one thing: News.[not nec wht yr CEO thinks is news!] #netsol
CathyWebSavvyPR: RT @shashib: Tweetchat participants feel free to @susan_w if you have questions 4 our guests @shonali and/or @wbjonline @jenconner #netsol
susan_w: RT @WBJonline: 4 us, news means: Something new. Something difft. sum big change that R readers will wnt 2 know abt 2 run their biz. #NetSol
WBJonline: A2: For #WBJ, news can be company a buys company b, or trend x is happening here. #NetSol
CathyWebSavvyPR: RT @WBJonline (re: A2): For us, news means: Something new, different, that our readers will want to know about to run their biz #netsol
NewPR: RT @WBJonline: news means: Something new, different. Some big change that readers will want to know about to run their biz. #netsol
jennifergerlock: RT @WBJonline: For us, news means: Something new. Something different. Some big change that our readers will want to know about #netsol
susan_w: Q2: News = change or controversy! #netsol
Starbucker: RT @WBJonline (re: A2): For us, news means: Something new, different, that our readers will want to know about to run their biz. #netsol
shonali: RT @shashib: Tweetchat participants feel free to @susan_w if you have qns for our guests @shonali and/or @wbjonline (@jenconner) #netsol
tempting_link: RT @WBJonline: Newsworthiness comes down to one thing: News. #pr #publicrelations #netsol http://goo.gl/fb/wjlMe
jennifergerlock: RT @WBJonline: A2: For #WBJ, news can be company a buys company b, or trend x is happening here. #netsol
jennifergerlock: RT @susan_w: Q2: News = change or controversy! #netsol
whatsupmonty: RT @shashib: This should be interesting Q2: What makes a story newsworthy? Expert with us @wbjonline (@jenconner) #netsol
ShannonRenee: @abbebuck strategy is like planning a road, gas up car, get snacks, map out direction, hotels, sites along way…then hit the road #netsol
WBJonline: A2: Also, exclusivity is important. By the time a press release goes out, it’s no longer new news usually. #NetSol
shashib: Awesome to see y’all speding your sushi time with us in this tweetchat with @shonali & @wbjonline (@jenconner) discussing PR & SBiz #netsol
FranchiseKing: @susan_w “Feel Good” stories also make great news. Broad audiences. #netsol
susan_w: RT @WBJonline: A2: Also, exclusivity is important. By the time a press release goes out, it’s no longer new news usually. #NetSol
CathyWebSavvyPR: A2 A story’s next steps are matching it 2 the right publication & writer & crafting it 2 meet needs of their readers #netsol
ShannonRenee: @susan_w does “newsworthiness” depend on the audience? worthy for 1 grp, not so for another? #netsol
jennifergerlock: RT @WBJonline: A2: Also, exclusivity is important. By the time a press release goes out, its no longer new news usually. #netsol
bethschillaci: RT @WBJonline: A2: Also, exclusivity is important. By the time a press release goes out, it’s no longer new news usually. #NetSol
genostv_tvme: RT @CathyWebSavvyPR: RT @WBJonline: Newsworthiness comes down to one thing: News.[not nec wht yr CEO thinks is news!] #netsol
FranchiseKing: RT @WBJonline (re: A2): For us, news means: Something new, different, that our readers will want to know about to run their biz. #netsol
shonali: RT @WBJonline: A2: Also, exclusivity is important. By the time a press release goes out, it’s no longer new news usually. #netsol
WBJonline: A2: Timeliness is key, too. We used to have weekly deadlines. Those are now daily, hourly. #NetSol
Growsmartbiz: RT @CathyWebSavvyPR: A2 A story’s next steps are matching it 2 the right publication & writer & crafting it 2 meet needs of their readers #netsol
baskervill: @shashib: news is anything that is of interest to your audience #netsol
Growsmartbiz: RT @FranchiseKing: @susan_w “Feel Good” stories also make great news. Broad audiences. #netsol
Growsmartbiz: RT @ShannonRenee: @abbebuck strategy is like planning a road, gas up car, get snacks, map out direction, hotels, sites along way…then hit the road #netsol
Growsmartbiz: RT @shonali: RT @shashib: Tweetchat participants feel free to @susan_w if you have qns for our guests @shonali and/or @wbjonline (@jenconner) #netsol
shonali: RT @WBJonline: A2: Timeliness is key, too. We used to have weekly deadlines. Those are now daily, hourly. #netsol
jennifergerlock: RT @CathyWebSavvyPR:A storys next steps are matching it 2 the right publication & writer & crafting it 2 meet needs of their readers #netsol
bethschillaci: RT @WBJonline: A2: Timeliness is key, too. We used to have weekly deadlines. Those are now daily, hourly. #NetSol
Growsmartbiz: RT @baskervill: @shashib: news is anything that is of interest to your audience #netsol
miavallo: RT @jennifergerlock: RT @susan_w: Q2: News = change or controversy! #netsol
BridalArtistDC: @WBJonline What about newsworthy background stories… you can do it, too, stories? #netsol
susan_w: RT @WBJonline: A2: Timeliness is key, too. We used to have weekly deadlines. Those are now daily, hourly. #NetSol
CathyWebSavvyPR: @baskervill I would tweak your answer – news is anything of interest to the specific publications audience! #netsol
NewPR: RT @Growsmartbiz: RT @shonali: RT @shashib: Tweetchat participants feel free to @susan_w if you have qns for our guests. #netsol
CBWhittemore: RT @Starbucker: Such a great question – how can our #smallbiz get BIG attention? Mmm, could Social Media play a part in that? #netsol
abbebuck: Sooo many bad press releases and rehashed mat. now, my former co. mostly RT’s! @WBJonline @shonali @HighViz_PR #NetSol
CathyWebSavvyPR: RT @WBJonline: A2: Timeliness is key, too. We used to have weekly deadlines. Those are now daily, hourly #netsol
shashib: Tweetchat with @shonali & @wbjonline (@jenconner) Q3:How can I get the media?s attention? #netsol
ShannonRenee: RT @Growsmartbiz: RT @baskervill: @shashib: news is anything that is of interest to your audience #netsol –> key here, “your audience”
Starbucker: Great answers so far, but how does a small biz create enough “newsworthy” things to generate revenue momentum? #netsol
FranchiseKing: RT @susan_w: RT @WBJonline: A2: Timeliness is key, too. We used to have weekly deadlines. Those are now daily, hourly. #netsol
shashib: RT @abbebuck: Sooo many bad press releases and rehashed mat. now, my former co. mostly RTs! @WBJonline @shonali @HighViz_PR #netsol
shonali: RT @shashib: Tweetchat with @shonali & @wbjonline (@jenconner) Q3:How can I get the media?s attention? #netsol
FranchiseKing: RT @NewPR: RT @Growsmartbiz: RT @shonali: RT @shashib: Tweetchat participants feel free to @susan_w if you have qns for our guests. #netsol
thedaveclarke: @whatsupmonty what’s this #netsol hashtag all about?
GreenSoil: RT @CathyWebSavvyPR: RT @WBJonline (re: A2): For us, news means: Something new, different, that our readers will want to know about to run their biz #netsol
CathyWebSavvyPR: RT @shashib: Tweetchat w/ @shonali & @wbjonline (@jenconner) Q3:How can I get the media?s attention? #netsol
paulswansen: RT @Starbucker: Great answers so far, but how does a small biz create enough “newsworthy” things to generate revenue momentum? #netsol
WBJonline: A3: Get our attention by knowing what we care about on behalf of audience and when we need it. #NetSol
abbebuck: @ShannonRenee I have to agree with that! #netsol
shonali: Re: A3, from the PR/biz point of view, have a story. As @wbjonline said in A2, if it’s not “news,” why should they cover it? #netsol
shashib: RT @WBJonline: A3: Get our attention by knowing what we care about on behalf of audience and when we need it. #netsol
jennifergerlock: RT @WBJonline: A3: Get our attention by knowing what we care about on behalf of audience and when we need it. #netsol
FranchiseKing: @Starbucker Yes! Revenue Momentum, T #netsol
paulswansen: @shashib A – by not doing what everyone else is doing to try to get their attention. #netsol
CathyWebSavvyPR: RT @WBJonline: A3: Get our attention by knowing what we care about on behalf of audience & when we need it [ YES] #netsol
JonWareham: RT @WBJonline: A3: Get our attention by knowing what we care about on behalf of audience and when we need it. #netsol
paulswansen: RT @shashib: RT @WBJonline: A3: Get our attention by knowing what we care about on behalf of audience and when we need it. #netsol
KeyconnectsPR: RT @WBJonline: A3: Get our attention by knowing what we care about on behalf of audience and when we need it. #NetSol
shashib: RT @paulswansen: @shashib A – by not doing what everyone else is doing to try to get their attention. #netsol
RedZoneCloud: RT @shashib: Join the small biz tweet chat on PR & small Business? win a free hosting package!n the #NetSol?you can win a free hosting package! #netsol
WBJonline: @ShannonRenee Great question. Yes, news is audience specific, moreso than ever actually. #NetSol
jonmikelbailey: RT @shashib: Tweetchat with @shonali & @wbjonline (@jenconner) Q3:How can I get the media?s attention? #netsol
shonali: A3: Remember the media are getting pitched a ton of stuff all the time. If you start using SM smartly, you can use that to get attn. #netsol
jasonkintzler: A3 – Tell the story yourself, first. Media are news consumers too. #netsol
CathyWebSavvyPR: A3: PR is not about getting “THE MEDIA’S” Attn – but about finding the right media outlets that match yr audience & theirs #netsol
jennifergerlock: RT @WBJonline: @ShannonRenee Great question. Yes, news is audience specific, moreso than ever actually. #netsol
WBJonline: @ShannonRenee For example, you’d be amazed how many pitches I get on beauty products. We are a local biz pub that cares about biz. ? #NetSol
lorireads: #netsol
shashib: @jonmikelbailey waving – so good to see you in the #netsol tweetchat happening now
WBJonline: A3: Getting media’s attention is like anticipating client needs. #NetSol
NewPR: RT @shonali: A3: Remember media gets pitched a ton of stuff all the time. If u start using SM smartly, u can use that to get attn. #netsol
shashib: @IfSheWereAMan I like your avatar #netsol
jonmikelbailey: sorry, I’m so late #netsol
miavallo: RT @WBJonline: A3: Getting medias attention is like anticipating client needs. #netsol
bethschillaci: RT @jasonkintzler: A3 – Tell the story yourself, first. Media are news consumers too. #netsol
paulswansen: RT @WBJonline: A3: Getting media’s attention is like anticipating client needs. #NetSol
baskervill: Q3: You need to build a relationship with the media prior to submitting to their publication. #netsol
CathyWebSavvyPR: Q3: U don’t get a journalists/bloggers attn by sending release to 300 pubs. not all parenting pubs/mom bloggers cover teensetc #netsol
susan_w: RT @WBJonline: A3: Getting media’s attention is like anticipating client needs. #NetSol
FranchiseKing: I’m a blogger in the smallbiz/franchise space, I get tons of pitches. 5% are worthy of my time. http://www.thefranchisekingblog.com #netsol
WBJonline: A3: Know what we’re looking for. In the #WBJ case, we write stories about local businesses. Don’t pitch non-local cos. w/o DC tie. #NetSol
shonali: @franchiseking Glad to see you get lots of great PR. For me, I wouldn’t try to “monetize” but use to correlate to outcomes (1/2) #netsol
Starbucker: There’s quite a needle small biz needs to thread in Press Releases between “news”, “ad”, and “noise” #netsol
Growsmartbiz: RT @IfSheWereAMan: #netsol @shashib – Try a sensational spin on on news to get attn #netsol
jasonkintzler: A3 Be creative, there are no “easy buttons” in PR #netsol
ShannonRenee: A3: a LONG time ago we used to bug reporters, calling, calling, calling…this doesn’t work w/ email, too easy to ignore & delete #netsol
WBJonline: A3: What does get our attention: Good, targeted, short pitches with exclusive info. #NetSol
CathyWebSavvyPR: RT @WBJonline: 4 example, you’d be amazed how many pitches I get on beauty products. We are a local biz pub that cares about biz. ? #netsol
NewPR: @jasonkintzler welcome to @PitchEngine CEO! #netsol
jonmikelbailey: I hear from media outlets all the time that there is no “trick” the story needs to simply be “newsworthy”, is this true? #netsol
shonali: @FranchiseKing … and put conversion mechanisms in place so that increased traffic etc. can also lead to desired outcomes. (2/2) #netsol
FranchiseKing: @shashib Your “wave” finally made it to Cleveland. Thanks. Felt great :) #netsol
BridalArtistDC: @paulswansen What cues to look for anticipating news “client” needs? Upcoming features – how do we find out? #netsol
jasonkintzler: @NewPR happy to be here, mustache and all ;) #netsol
Starbucker: @CorpWriter4Hire Agreed- the Q is, how can that be turned into something worthy of media attention? #netsol
digitalsista: r.t @WBJonline: ShannonRenee Great question. Yes, news is audience specific, moreso than ever actually. #NetSol
WBJonline: A3: Example: “Company A is about to hire 150 people because they landed client X. Would you like to know more?” #NetSol
whatsupmonty: RT @CathyWebSavvyPR: RT @WBJonline: Newsworthiness comes down to one thing: News.[not nec wht yr CEO thinks is news!] #netsol
shonali: Just going back to A2 for a minute, @kellyecrane wrote a great post on “news” at @wgbiz: http://bit.ly/cwH0r9 #netsol
shashib: Shameless plug for GrowSmartBiz conference Nov 5th @shonali is speaking along with many other small biz experts http://goo.gl/KhHL #netsol
RedZoneCloud: The best way to get noticed by the “media” is to …make news! #netsol
susan_w: RT @CathyWebSavvyPR: Q3: U dont get a journalists/bloggers attn by sending release 2 300 pubs. not all are covering teensetc #netsol
FranchiseKing: @shonali How? #netsol
paulswansen: @FranchiseKing That’s certainly not a worthy return on their investment. #netsol
CathyWebSavvyPR: @WBJonline so If I had a small biz client in the DC area w/ a new way 2 do biz (beauty or not) – then a pitch might b 4 U? #netsol
whatsupmonty: RT @shashib: Tweetchat with @shonali & @wbjonline (@jenconner) Q3:How can I get the media?s attention? #netsol
digitalsista: r.t @WBJonline: Get our attention by knowing what we care about on behalf of audience and when we need it. #NetSol
NewPR: RT @shonali: Just going back to A2 for a minute, @kellyecrane wrote a great post on “news” at @wgbiz: http://bit.ly/cwH0r9 #netsol
ShannonRenee: @WBJonline “know thy audience” should be a PR person’s mantra, as much as “know thy outlets” #NetSol
RedZoneCloud: @susan_w Totally agree. #netsol
FOXArchitects: RT @WBJonline: A3: What does get our attention: Good, targeted, short pitches with exclusive info. #NetSol
susan_w: If you have a question for @shonali or @wbjonline, send them to me! #netsol
CathyWebSavvyPR: RT @shashib: Shameless plug 4 GrowSmartBiz conf 11/5 @shonali is speaking w many other smallbiz experts http://goo.gl/KhHL #netsol
NewPR: @digitalsista Thanks for joining sista! So good to see you here. #netsol
CamJayFen: RT @ShannonRenee: @WBJonline “know thy audience” should be a PR person’s mantra, as much as “know thy outlets” #NetSol
WBJonline: @jonmikelbailey The main trick is to know what we write and care about. You’d be surprised how many people overlook that one. #NetSol
shonali: @FranchiseKing You mean the correlation part? I’ll send you a link to some of my presentations & can chat offline too, if you like? #netsol
shashib: Great dialog here. next #SmallBiz Question Q4:How do I dertermine what outlets would be interested in my story? #netsol
susan_w: That’s a good one!RT @ShannonRenee: @WBJonline “know thy audience” should be a PR person’s mantra, as much as “know thy outlets” #NetSol
CathyWebSavvyPR: RT @WBJonline: The main trick is to know what we write and care about. You’d be surprised how many people overlook that one. #NetSol #netsol
DryerBuzz: RT @susan_w RT @CathyWebSavvyPR: Q3: U dont get a journalists/bloggers attn by sending release 2 300. not all are covering teensetc #netsol
whatsupmonty: RT @shashib: Join the small biz tweet chat on PR & small Business? win a free hosting package!n the #NetSol?you can win a free hosting package! #netsol
jonmikelbailey: RT @WBJonline: The main trick is to know what we write and care about. You’d be surprised how many people overlook that one. #netsol
paulswansen: RT @ShannonRenee: @WBJonline “know thy audience” should be a PR person’s mantra, as much as “know thy outlets” #NetSol
FranchiseKing: RT @shonali: Just going back to A2 for a minute, @kellyecrane wrote a great post on “news” at @wgbiz: http://bit.ly/cwH0r9 #netsol
DryerBuzz: or #createbuzz which becomes news :-) RT @RedZoneCloud The best way to get noticed by the “media” is to …make news! #netsol
WBJonline: Q4: I know this sounds totally obvious, but read them. Know what we have written. #NetSol
FranchiseKing: @shonali YES. I would like. #netsol
CathyWebSavvyPR: @WBJonline reading/researching publication/outlets/blogs is the biggest downfall of many PR peeps #netsol
GreenSoil: RT @CathyWebSavvyPR: RT @WBJonline: The main trick is to know what we write and care about. You’d be surprised how many people overlook that one. #NetSol #netsol
shonali: RT @shashib: Great dialog here. next #SmallBiz Question Q4:How do I dertermine what outlets would be interested in my story? #netsol
Growsmartbiz: RT @susan_w: That’s a good one!RT @ShannonRenee: @WBJonline “know thy audience” should be a PR person’s mantra, as much as “know thy outlets” #NetSol
whatsupmonty: RT @shashib: Great dialog here. next #SmallBiz Question Q4:How do I dertermine what outlets would be interested in my story? #netsol
Starbucker: Rats. gotta run fellow #netsol chatters. Good to see you all, and be great!! :-)
shonali: @FranchiseKing You got it, dude. :) #netsol
RedZoneCloud: @DryerBuzz Thnx for RT! #netsol
susan_w: Q4:How do I dertermine what outlets would be interested in my story? #netsol
shonali: A4: No way around it, gotta do your research. Learn who the media/bloggers are that are important to you/your biz. Local + national. #netsol
digitalsista: any time interesting discussion r.t@newpr: @digitalsista Thanks for joining sista! So good to see you here. #netsol
WBJonline: Q4: Oh! And don’t, for the love of everything, try to interest us by telling us a competitor wrote about you. Please. Please. #NetSol
NewPR: @Starbucker thanks for joining! #netsol
CathyWebSavvyPR: @WBJonline I seems liek reseach takes too much time, but that research makes your pitch work, not fail and be a total waste #netsol
ShannonRenee: A3 we can send press rel to our “rolodex” or the 1-3 who may actually mention it…former is easier, latter gets results #netsol
irenekoehler: So true! RT @CathyWebSavvyPR reading/researching publication/outlets/blogs is the biggest downfall of many PR peeps #netsol
FranchiseKing: RT @shashib: Shameless plug for GrowSmartBiz conf Nov 5th @shonali speaking along with other small biz experts http://goo.gl/KhHL #netsol
Growsmartbiz: RT @shonali: RT @shashib: Great dialog here. next #SmallBiz Question Q4:How do I dertermine what outlets would be interested in my story? #netsol
FranchiseKing: RT @CathyWebSavvyPR: @WBJonline reading/researching publication/outlets/blogs is the biggest downfall of many PR peeps #netsol
whatsupmonty: RT @CathyWebSavvyPR: @WBJonline reading/researching publication/outlets/blogs is the biggest downfall of many PR peeps #netsol
digitalsista: r.t @shonali: A3: Remember media gets pitched a ton of stuff all the time. If u start using SM smartly, u can use that to get attn. #netsol
baskervill: Q4 answer: You have to research the publication. You can’t send a press release to everyone. #netsol
FranchiseKing: @CathyWebSavvyPR Hi Cathy! #netsol
WBJonline: A4: Nothing makes my eyes glaze over faster than “XYZ publication just wrote about us, so you should too.” #NetSol
CathyWebSavvyPR: RT @shonali A4: No way around it, gotta do yr research. Learn who the media/bloggers are that are impt 2 you/yr biz. Local + nat’l #netsol
baskervill: Q4 answer Cont: It needs to be specific to that audience #netsol
shonali: A4 (cont): there are several databases you can subscribe to to build media/blogger lists. Note: they are usually not cheap. #netsol
jonmikelbailey: RT @WBJonline: A4: Nothing makes my eyes glaze over faster than “XYZ publication just wrote about us, so you should too.” #netsol
bethschillaci: RT @WBJonline: Q4: Oh! And don’t, for the love of everything, try to interest us by telling us a competitor wrote about you. Please. #NetSol
baskervill: RT @susan_w: That’s a good one!RT @ShannonRenee: @WBJonline “know thy audience” should be a PR person’s mantra, as much as “know thy outlets” #NetSol
CathyWebSavvyPR: @FranchiseKing hihere Joe! – lots of friends on this chat today! #netsol
susan_w: Research is key! RT @baskervill: Q4 answer: You have to research the publication. You can’t send a press release to everyone. #netsol
jasonkintzler: A4 Find out the journalist’s shoe size. #netsol
shashib: @FranchiseKing looking forward to seeing you speak at the GrowSmartBiz conf Nov 5th http://goo.gl/KhHL #netsol humor will be present #netsol
CathyWebSavvyPR: RT @shashib: Great dialog here. next #SmallBiz Question Q4:How do I dertermine what outlets would be interested in my story? #netsol
WBJonline: A4: When someone else has written the story, it’s no longer news. (See A2) #NetSol
digitalsista: True! RT @cathywebsavvypr: @WBJonline It seems like reseach takes too much time, but that makes your pitch work, not fail #netsol
jonmikelbailey: RT @baskervill: Q4 answer: You have to research the publication. You cant send a press release to everyone. #netsol
shonali: A4 (cont): one of the free/lower-cost options I’ve found & is quite good is http://www.mondotimes.com #pr #solopr #netsol
shashib: RT @jasonkintzler: A4 Find out the journalists shoe size. #netsol
shashib: RT @WBJonline: A4: When someone else has written the story, its no longer news. (See A2) #netsol
CathyWebSavvyPR: @shashib A4 research, research, research to figure out who would be interested in story #netsol
NewPR: RT @WBJonline: A4: When someone else has written the story, its no longer news. (See A2) #netsol
jonmikelbailey: @WBJonline well put! #netsol
digitalsista: r.t @wbjonline: A4: Nothing makes my eyes glaze over faster than “XYZ publication just wrote about us, so you should too.” #NetSol
shonali: A4: When you’re doing your media research, CRITICAL to find out more than name/contact. What are they interested in? Recent stories? #netsol
TrendsDC: #netsol is now trending in #DC http://trendsmap.com/us/washington
DelSchilling: Great Dialog – go to: #netsol
Growsmartbiz: RT @shonali: A4 (cont): one of the free/lower-cost options I’ve found & is quite good is http://www.mondotimes.com #pr #solopr #netsol
ShannonRenee: A4 if you’re active in your industry, reporters who write in the pubs you receive are prob the ones you would pitch to as well #netsol
susan_w: RT @CathyWebSavvyPR: @shashib A4 research, research, research to figure out who would be interested in story #netsol
SuzieLin: RT @WBJonline: A4: When someone else has written the story, its no longer news. (See A2) #netsol
paulswansen: Great conversation. Heading out to lunch with @lthanlon from Chicago Trib. #netsol
CamJayFen: RT @KeyconnectsPR: RT @WBJonline: A3: Get our attention by knowing what we care about on behalf of audience and when we need it. #NetSol
FranchiseKing: @shashib So, are you saying that I’m a funny guy? #netsol
WBJonline: @jasonkintzler 8.5. Just sayin’. :) #NetSol
CathyWebSavvyPR: @shashib A4 If pitching to mutliple pubs – work out a separate angle for each pub – when you can #netsol
shonali: ROFL! RT @WBJonline: Q4: Oh! And don’t, for the love of everything, try to interest us by telling us a competitor wrote about you. #netsol
digitalsista: It’s OLD news r.t @wbjonline: A4: When someone else has written the story, it’s no longer news. (See A2) #NetSol
CathyWebSavvyPR: RT @shonali: A4 (cont): one of the free/lower-cost options I’ve found & is quite good is http://www.mondotimes.com #pr #solopr #netsol
susan_w: RT @WBJonline: A4: When someone else has written the story, it’s no longer news. (See A2) #NetSol
beammelate: @paulswansen Have a fantastic time #netsol
colbcox: RT @shonali: A4: When you’re doing your media research, CRITICAL to find out more than name/contact. What are they interested in? Recent stories? #netsol
WBJonline: But @jasonkintzler actually makes a good point: Talk to journalists like we’re people. We are. (Well, most of the time at least…) #NetSol
CathyWebSavvyPR: RT @WBJonline: Q4: Oh! And don’t, for the love of everything, try to interest us by telling us a competitor wrote about you. Please #netsol
whatsupmonty: LOL! :) (RT via shashib RT @jasonkintzler): A4 Find out the journalists shoe size. #netsol
patstrader: RT @CathyWebSavvyPR: @shashib A4 If pitching to mutliple pubs – work out a separate angle for each pub – when you can #netsol
1680PR: We find 2 many small businesses exagerrate or inflate dynamics of what their trying 2 pitch while blasting releases unilaterally #netsol
whatsupmonty: RT @digitalsista: r.t @wbjonline: A4: Nothing makes my eyes glaze over faster than “XYZ publication just wrote about us, so you should too.” #NetSol
NewPR: @TrendsDC Whoa! that made me jump up and down! Thanks! #netsol
susan_w: RT @shonali: ROFL! RT @WBJonline: Q4: O! & dont, 4 the luv of everything, try 2 interest us by telling us a competitor wrote abt U. #netsol
ShannonRenee: A4 many reporters have blogs, check ‘em out…if they write about your industry/niche for a blog…build relationship by commenting #netsol
REALChaseAdams: @CathyWebSavvyPR @WBJonline when I hear or read #netsol it makes me cringe. Those guys really know how to hack up a great service.
1680PR: Word. RT @Starbucker: There’s quite a needle small biz needs to thread in Press Releases between “news”, “ad”, and “noise” #netsol
jasonkintzler: @WBJonline indeed. use your noggin and be friendly, even if it’s via 14 characters. gain trust first, that’s good PR. #netsol
BridalArtistDC: @susan_w Best way to contact journalists: tweet, email, phone…? #netsol
jonmikelbailey: I’ve heard people also complain that outlets play the personality game and are on a power trip, response? (i don’t think this FWIW) #netsol
shashib: Shout out to @pitchengine good tool for telling your story web 2.0 press release ( @jasonkintzler is here #netsol) ask him Qs too
whatsupmonty: RT @shashib: @FranchiseKing looking forward to seeing you speak at the GrowSmartBiz conf Nov 5th http://goo.gl/KhHL #netsol humor will be present #netsol
miavallo: RT @shonali: A4: When you’re doing your media research, CRITICAL to find out more than name/contact. What are they interested in? Recent stories? #netsol
jennifergerlock: RT @patstrader: RT @CathyWebSavvyPR: @shashib A4 If pitching to mutliple pubs – work out a separate angle for each pub – when u can #netsol
FranchiseKing: RT @1680PR: Word. RT @Starbucker: Theres quite a needle small biz needs to thread in Press Releases between “news”, “ad”, “noise” #netsol
susan_w: Good point! RT @scottstead: great resource for getting ur story in front of reporters, is be a source http://bit.ly/A4T7N #netsol
patstrader: RT @ShannonRenee: A4 many reporters have blogs if they write about your industry/niche for a blog…build relationship by commenting #netsol
shonali: A4: Literally JUST published on @ownersonly, my tips for getting media attention laterally: http://ow.ly/310pX #pr #socialmedia #netsol
jennifergerlock: Learning a lot. Reaffirming as well. :) #netsol
jasonkintzler: Yes, ask away! RT @shashib: Shout out to @pitchengine good tool for telling your story ( @jasonkintzler) ask him Qs too #netsol
allenmireles: RT @shashib: Shout out to @pitchengine good tool for telling your story web 2.0 press release ( @jasonkintzler is here #netsol) ask him Qs too
CathyWebSavvyPR: A4 Example when I did PR 4 ann. horse race on grounds: 1 pub got family angle, 1 pb got new riders, another got fund-raising #netsol
Tinu: RT @WBJonline: A4: When someone else has written the story, its no longer news. (I’d add -Think: Can I make this new news? How?) #netsol
shashib: RT @TrendsDC: #netsol is now trending in #DC http://trendsmap.com/us/washington #netsol
WBJonline: Ditto on thisRT @miavallo: RT @shonali: A4: When you’re doing your media research, CRITICAL to find out more than name/contact. #NetSol
shashib: @FranchiseKing s`what i`m saying pard #netsol u rock
jennifergerlock: RT @1680PR: 2 many small businesses exagerrate or inflate dynamics of what their trying 2 pitch while blasting releases unilaterally #netsol
Growsmartbiz: RT @Tinu: RT @WBJonline: A4: When someone else has written the story, its no longer news. (I’d add -Think: Can I make this new news? How?) #netsol
CathyWebSavvyPR: @REALChaseAdams I have not used their service, so I can’t speak to it, but they do support great smallbiz events #netsol
FranchiseKing: Good point! RT @scottstead: great resource for getting ur story in front of reporters, is be a source http://bit.ly/A4T7N #netsol
DryerBuzz: A3: bloggers have editorial and deadlines too – just more flexible to #createbuzz ##netsol
shonali: @BridalArtistDC Re: contacting media, many databases will have their preference, but it never hurts to ask. I usually email first. #netsol
miavallo: @susan_w Is there a better time of the day or day of the week to reach a reporter or blogger? How do we know their deadlines? #netsol
CathyWebSavvyPR: RT @shashib: Shout out to @pitchengine good tool 4 telling yr story web 2.0 release ( @jasonkintzler is here ) ask him Qs 2 #netsol
jonmikelbailey: RT @jennifergerlock: Learning a lot. Reaffirming as well. :) #netsol
shashib: RT @DryerBuzz: A3: bloggers have editorial and deadlines too – just more flexible to #createbuzz ##netsol #netsol
CathyWebSavvyPR: RT @DryerBuzz: A3: bloggers have editorial and deadlines too – just more flexible to #createbuzz #netsol
digitalsista: r.t @scottstead: great resource for getting ur story in front of reporters, is be a source http://bit.ly/A4T7N #netsol
thedaveclarke: @shonali right on. set a goog alert 4 the journalist’s name a few days out and get a feel for what they dig. #netsol (@whatsupmonty- im in!)
shonali: @BridalArtistDC What I DON’T do is pitch aggressively on Twitter. If I build a relnship there, I take it to email when appropriate. #netsol
WBJonline: @BridalArtistDC re: contacting us: All depends on story, timing, reporter, etc. #NetSol
ShannonRenee: hate I have to leave #netsol chat…great information flowing in my stream
whatsupmonty: RT @shashib: RT @TrendsDC: #netsol is now trending in #DC http://trendsmap.com/us/washington #netsol
shonali: @BridalArtistDC Finally, I only pitch once. If they respond, great; if not, it’s like being a pest. #netsol
jennifergerlock: RT @shonali: RT @WBJonline: A2: Timeliness is key, too. We used to have weekly deadlines. Those are now daily, hourly. #netsol
FranchiseKing: It makes my hair stand up on end when reporters call ME. (Especially when it’s the same ones) I’m a TRUSTED resource. #netsol
irenekoehler: RT @susan_w: Good point! great resource for getting ur story in front of reporters, is be a source http://bit.ly/A4T7N #netsol
CathyWebSavvyPR: @miavallo aks about deadlines – If you end up on phone ALWAYS lead with – are you on deadline, if so when’s a better time #netsol
raffel: @susan_w just catching some of your #netsol chat for first time. Is there a URL that explains more? Looks interesting.
BridalArtistDC: @shonali Is it professional courtesy to acknowledge emails in media – even if no interest? #netsol
WBJonline: Re: Contact: The one thing I will say is no communication ping pong. You know – e-mail, then call to foll email, then email… #NetSol
wileyccoyote: RT @CathyWebSavvyPR: RT @DryerBuzz: A3: bloggers have editorial and deadlines too – just more flexible to #createbuzz #netsol
whatsupmonty: RT @shonali: A4: When you’re doing your media research, CRITICAL to find out more than name/contact. What are they interested in? Recent stories? #netsol
CathyWebSavvyPR: RT @shonali: What I DON’T do is pitch aggressively on Twitter. If I build a relnship there, I take it to email when appropriate #netsol
netsolaffiliate: Hey small business affiliates – did you log in to #netsol tweet chat yet? PR for SMBs! http://tweetchat.com/room/netsol
baskervill: You have to remember that the journalist is more than an email address to send a release to. #netsol
patstrader: RT @shonali: @BridalArtistDC Finally, I only pitch once. If they respond, great; if not, it’s like being a pest. #netsol
digitalsista: (Well, most of YOU;) r.t @wbjonline: But @jasonkintzler actually makes a good point: Talk to journalists like we’re people. We are. #NetSol
FranchiseKing: RT @shashib: RT @TrendsDC: #netsol is now trending in #DC http://trendsmap.com/us/washington #netsol
JackelineYvette: RT @digitalsista: It’s OLD news r.t @wbjonline: A4: When someone else has written the story, it’s no longer news. (See A2) #NetSol
WBJonline: Re: Best time to contact: Deadlines, in a way, are dead. We’re all publishing around the clock. #NetSol
whatsupmonty: RT @ShannonRenee: A4 many reporters have blogs, check ‘em out…if they write about your industry/niche for a blog…build relationship by commenting #netsol
jennifergerlock: RT @WBJonline: The one thing I will say is no communication ping pong. You know – e-mail, then call to foll email, then email… #netsol
shonali: yes! RT @WBJonline: Re: Contact: The one thing I will say is no comm ping pong. Ie, e-mail, then call to foll email, then email… #netsol
WBJonline: Best thing to do is pitch short, bulleted, and if on phone, ask if it’s a good time. #NetSol
CathyWebSavvyPR: @BridalArtistDC It would be great if the media couls acknowledge eails, but my guess is the volumen is too high! #netsol
shashib: You folks rock – Thanks for participating next Q5:What online tools can I use for public relations for my business? #netsol
jennifergerlock: RT @baskervill: You have to remember that the journalist is more than an email address to send a release to. #netsol
digitalsista: RT @patstrader: RT @shonali: @BridalArtistDC Finally, I only pitch once. If they respond, great; if not, it’s like being a pest. #netsol
baskervill: RT @CathyWebSavvyPR: RT @shonali: What I DON’T do is pitch aggressively on Twitter. If I build a relnship there, I take it to email when appropriate #netsol
shonali: @BridalArtistDC I’m not sure I understand, can you clarify? #netsol
CathyWebSavvyPR: RT @WBJonline: Re: Contact: The one thing I will say is no comm ping pong. Ie, e-mail, then call 2foll email, then email #netsol
bethschillaci: RT @WBJonline: Best thing to do is pitch short, bulleted, and if on phone, ask if it’s a good time. #NetSol
miavallo: I was afraid of that! RT @WBJonline Best time to contact: Deadlines, in a way, are dead. We’re all publishing around the clock #netsol
WBJonline: Also, when pitching, keep in mind newsrooms are small, open spaces. If you pitch my colleague, and then me right after, I know. #NetSol
CathyWebSavvyPR: RT @baskervill: You have to remember that the journalist is more than an email address to send a release to. [yes] #netsol
jonmikelbailey: RT @bethschillaci: RT @WBJonline: Best thing to do is pitch short, bulleted, and if on phone, ask if its a good time. #netsol
jasonkintzler: A5: Flickr is outstanding for creating galleries of images for journalists (and their photo editors) to choose from. #netsol
FranchiseKing: @irenekoehler Hi Irene! #netsol
patstrader: @shashib a social media newsroom could provide a “base”/repository #netsol
CathyWebSavvyPR: RT @WBJonline Also, when pitching… newsrooms are small, open spaces. If U pitch my colleague, then me right after, I know. #netsol
digitalsista: r.t @ShannonRenee: A4 many reporters have blogs…if they write about your niche for a blog…build relationship by commenting #netsol
SuccessntheCity: RT @WBJonline: Also, when pitching, keep in mind newsrooms are small, open spaces. If you pitch my colleague, and then me right after, I know. #NetSol
shonali: @BridalArtistDC I think that’s a personal pref. When I’m pitched for @wgbiz, I try to respond. Others might not. #netsol
WBJonline: @miavallo I know. Sorry. :( But that said, we’ll always tell you. #NetSol
ClickWisdom: @jillfoster Thanks for the tip. I’ll follow #netsol for good PR discussion.
jonmikelbailey: RT @jasonkintzler: A5: Flickr is outstanding for creating galleries of images for journalists (and their photo eds) to choose frm. #netsol
shashib: Welcome @BridalArtistDC new small biz owner here folks – please give her a warm welcome tweep hug #netsol
irenekoehler: RT @jasonkintzler: Flickr is outstanding for creating galleries of images for journalists (and their photo editors) to choose from. #netsol
susan_w: @raffel Hey there, follow the hashtag #netsol & see the convo, add to the discussion if you like1 more info here: http://bit.ly/d4CwJM
patstrader: @jasonkintzler great point, also flickr uploadr is a great supplementary tool #netsol
baskervill: RT @CathyWebSavvyPR: RT @WBJonline Also, when pitching… newsrooms are small, open spaces. If U pitch my colleague, then me right after, I know. #netsol
BridalArtistDC: @shonali When I send email with specific info/request to media outlet & get no reply.Did it go to trash? Ignored? No interest? #netsol
WBJonline: On deadlines, while they’re all rolling around here, the final #WBJ pages go Wed. night and Thurs. a.m. #NetSol
CathyWebSavvyPR: @WBJonline So if I thought I’d done my homework, but U are not right person, I could ask- is there a better fit 4 this story? #netsol
shonali: Going back to pitching: don’t pitch a ton of media at the same outlet. They talk to each other, you know. #netsol
WBJonline: That said, do NOT wait until Wed. night or Thurs. a.m. to talk to us. :) #NetSol
digitalsista: great suggestion r.t @WBJonline: Best thing to do is pitch short, bulleted, and if on phone, ask if its a good time. #netsol
shashib: @patstrader good point on social media newsroom #netsol
jonmikelbailey: The main trick is to know what we write and care about. You’d be surprised how many people overlook that one. #NetSol (via @WBJonline)
miavallo: Great idea! RT @jasonkintzler A5 Flickr is outstanding 4 creating galleries of images for journalists & photo editors to choose from #netsol
KathyWingard: RT @CathyWebSavvyPR: RT @baskervill: You have to remember that the journalist is more than an email address to send a release to. [yes] #netsol
ClickWisdom: RT @susan_w Hey there, follow the hashtag #netsol & see the convo, add to the discussion if you like more info here http://bit.ly/d4CwJM
intriguedinrva: RT @NewPR: RT @shonali: A3: Remember media gets pitched a ton of stuff all the time. If u start using SM smartly, u can use that to get attn. #netsol
jasonkintzler: A5: Since newsrooms r around the clock, make your pitch complete – multimedia assets, resource links, etc., via @pitchengine #netsol
WBJonline: @CathyWebSavvyPR You bet. We want to help you. It’s in the best interest of our readers. #NetSol
shashib: RT @miavallo RT @jasonkintzler A5 Flickr is outstanding 4 creating galleries of images for journalists & photo editors to choose frm #netsol
BridalArtistDC: @shashib Thanks! I’m learning this tweet thing! :) #netsol
digitalsista: RT @wbjonline: On deadlines, while they’re all rolling around here, the final #WBJ pages go Wed. night and Thurs. a.m. #NetSol
susan_w: @scottstead So glad you joined us today! #netsol
shashib: @CathyWebSavvyPR: RT @baskervill: You have to remember that the journalist is more than an email address to send a release to. #netsol
shashib: RT @BridalArtistDC: @shashib Thanks! Im learning this tweet thing! :) #netsol
FranchiseKing: RT @shashib: Welcome @BridalArtistDC new small biz owner here folks – please give her a warm welcome tweep hug #netsol
CathyWebSavvyPR: Hello there peeps! @jasonkintzler @irenekoehler: #netsol
jasonkintzler: A5: If all the content is there, it makes a last minute insertion more likely. It’s one more advantage in your quiver. #netsol
CathyWebSavvyPR: RT @susan_w: Good point! great resource for getting ur story in front of reporters, is be a source http://bit.ly/A4T7N #netsol
ClickWisdom: @successnthecity I think it’s important–in cases of blogger pitches–to keep the email short. #netsol
WBJonline: This is off Q, but something a lot of people don’t know: Skip the attachments. Please. Keep emails short and attach free. #NetSol
WBJonline: Don’t worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first. #NetSol
shonali: RT @WBJonline: This is off Q, but something a lot of people don’t know: Skip attachments. Please. Keep emails short, attach free. #netsol
jonmikelbailey: RT @WBJonline: something a lot of people dont know: Skip the attachments. Please. Keep emails short and attach free. #netsol
PrestoVivace: RT @WBJonline: Don’t worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first. #NetSol
CathyWebSavvyPR: RT @shonali: Just going back to A2 for a minute, @kellyecrane wrote a great post on “news” at @wgbiz: http://bit.ly/cwH0r9 #netsol
FranchiseKing: I’ll wager that it’s hard to get someone interested in a Halloween story this week, unless it’s really scary. #netsol
fchs: Local non profit trying to get the hang of Twitter! thanks! #netsol
irenekoehler: Great tip for pitching stories: RT @WBJonline: Skip the attachments. Please. Keep emails short and attach free. #netsol
patstrader: RT @WBJonline: skip the attachments. Please. Keep emails short and attach free. #NetSol
susan_w: RT @WBJonline: ths is off Q, but something a lot of ppl dont know: Skip the attachments. Please. Keep emails short & attach free. #netsol
bethschillaci: RT @WBJonline: Don’t worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first. #NetSol
WBJonline: On being a source, YES! Sources are like air for us. Without them, we can’t do our jobs. #NetSol
shonali: @BridalArtistDC Honestly don’t know. It could be in spam, trash, of no interest. If you think it’s good, follow up once, no more. #netsol
CathyWebSavvyPR: RT @WBJonline: Don’t worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first #netsol
jasonkintzler: @WBJonline we need to get you on @pitchengine. no attachments, everything in a link – ex.http://pitch.pe/96024 :) #netsol
DryerBuzz: when reviewing pitches, we look to see if you ‘socially shared’ previous coverage :-) #netsol reciprocate (link back) to #createbuzz
shashib: RT @scottstead: @susan_w @shonali @WBJonline great resource for getting ur story in front of reporters, is be a source http://www.helpareporter.com/ #netsol
WBJonline: Being a source doesn’t always mean revealing a massive story, or even talking about yourself. #NetSol
susan_w: RT @WBJonline: Dont worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first. #netsol
shashib: RT @WBJonline: Being a source doesn’t always mean revealing a massive story, or even talking about yourself. #NetSol
Vilma_Bonilla: RT @WBJonline: Don’t worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first. #NetSol
JonWareham: RT @WBJonline: Dont worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first. #netsol
WBJonline: Some of the best sources just call and say, hey, did you hear about xyz… Or, I heard this thing is happening, did you know? #NetSol
CathyWebSavvyPR: @shashib How do @wbjjournal & @Shonali feel about social media releases – I have local reporters who say – annoying 4 reporters? #netsol
shashib: RT @WBJonline: Dont worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first. #netsol
BridalArtistDC: @susan_w What about pasting images directly on email? #netsol
shonali: Have I responded to everyone’s @ messages? If not, please @ again, the stream’s moving fast! :0 #netsol
FranchiseKing: RT @susan_w: RT @WBJonline: ths is off Q, but something a lot of ppl dont know: Skip the attachments. Please.. #netsol
DryerBuzz: who wants to see a tree fall once :-) #netsol
GloriaBell: Following the #netsol chat on get your small biz some press – great tips being given
jonmikelbailey: where is the @WBJonline eBook guide to PR?!? ;-) You have all kinds of tasty nuggets! #netsol
VanessaFrench: .@kelseysaylors @juliagotwald and I are joining in late on the #netsol convo. What are we talking about?
jonmikelbailey: RT @WBJonline: Dont worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first. #netsol
shashib: RT @jonmikelbailey: where is the @WBJonline eBook guide to PR?!? ;-) You have all kinds of tasty nuggets! #netsol
jennifergerlock: RT @WBJonline: Dont worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first. #netsol
rappublicist: RT @shonali: Have I responded to everyone’s @ messages? If not, please @ again, the stream’s moving fast! :0 #netsol
CathyWebSavvyPR: @WBJonline Yes – when I worked at a conv & visitors bureau – I got several nat;l stories by teaming up 2 do reg’l pitch #netsol
FranchiseKing: RT @shashib: RT @WBJonline: Being a source doesnt always mean revealing a massive story, or even talking about yourself. #netsol
jasonkintzler: Ducking out for a bit gang! keep up the great conversation ;) #netsol
shonali: @CathyWebSavvyPR I think SMRs are great, but I also think if the story is good, media pick it up no matter the form. @wbjonline? #netsol
NewPR: @jonmikelbailey love the idea! @wbjonline E-Guide on PR would save a lot of stress and $$ for us PR pros. #netsol
DryerBuzz: RT @WBJonline: Dont worry about making releases pretty. Just get us a few lines of text with the important why we care stuff first. #netsol
susan_w: Chk out @shonali‘s post abt becoming a resource 4 media: http://bit.ly/914nPD #Netsol
shashib: Shameless plug 2 for GrowSmartBiz conf Nov 5th @shonali is speaking along with @franchiseking & others http://goo.gl/KhHL #netsol #netsol
CathyWebSavvyPR: RT @shonali: I think SMRs are great, but I also think if story is good, media pick it up no matter the form. @wbjonline? #netsol
shashib: RT @FranchiseKing: RT @shashib: RT @WBJonline: Being a source doesnt always mean revealing a massive story, or even talking about yourself. #netsol
JonWareham: good idea RT @NewPR: @jonmikelbailey love the idea! @wbjonline E-Guide on PR would save a lot of stress and $$ for us PR pros. #netsol
baskervill: YES YES YES RT @NewPR: @jonmikelbailey love the idea! @wbjonline E-Guide on PR would save a lot of stress and $$ for us PR pros. #netsol
CathyWebSavvyPR: RT @shashib: Shameless plug 2 for GrowSmartBiz conf Nov 5th @shonali is speaking along w @franchiseking & others http://goo.gl/KhHL #netsol
cbkincheloe: just joining in. exciting about a great conversation. #netsol
WBJonline: Darn good question. We should put one together. RT @jonmikelbailey: where is the @WBJonline eBook guide to PR?!? ;-) #NetSol
shashib: @CathyWebSavvyPR For our audience can you define social media release – that would be helpful #netsol
JonWareham: RT @susan_w: Chk out @shonalis post abt becoming a resource 4 media: http://bit.ly/914nPD #netsol
irenekoehler: Thanks for all the great PR small biz tips. Have to get going now. Great converstaion! #netsol
susan_w: RT @shashib: Shameless plug 2 4 GrowSmartBiz conf Nov 5th @shonali is speaking along w/ @franchiseking & others http://goo.gl/KhHL #netsol
ClickWisdom: RT @digitalsista @ShannonRenee: A4 If reporter writes about your niche for a blog, bld relationship by commenting #netsol
shonali: .RT @WBJonline: Being a source doesnt always mean revealing a massive story, or even talking about yourself. #netsol
shashib: Hope y’all (my southern accent) are watching #netsol tweet chat with @shonali & @wbjonline (@jenconner)
WBJonline: On the guide to PR, what would you like to see in it? #NetSol
shen245: RT @FranchiseKing: RT @shashib: Welcome @BridalArtistDC new small biz owner here folks – please give her a warm welcome tweep hug #netsol
jonmikelbailey: RT @shashib: Hope yall (my southern accent) are watching #netsol tweet chat with @shonali & @wbjonline (@jenconner) #netsol
shashib: RT @ClickWisdom: RT @digitalsista @ShannonRenee: A4 If reporter writes about your niche for a blog, bld relationship by commenting #netsol
CathyWebSavvyPR: RT @digitalsista @ShannonRenee: A4 If reporter writes about yr niche 4 a blog, bld relationship by commenting [authentically] #netsol
VanessaFrench: Great pitching tips happening on this #netsol convo w/ @shonali & @WBJonline. Good reminders for PR pros & good how to’s for newbies #happo
jonmikelbailey: @WBJonline everything you’ve posted here but a bit longer than 140 characters ;-) #netsol
NewPR: @VanessaFrench Welcome! #netsol
digitalsista: RT @wbjonline: On the guide to PR, what would you like to see in it? #NetSol
shonali: RT @shashib: Shameless plug for GrowSmartBiz conf Nov 5th @shonali is speaking along with @franchiseking & others http://goo.gl/KhHL #netsol
susan_w: RT @patstrader: @shashib a social media newsroom could provide a “base”/repository #netsol
baskervill: This is KEY RT @digitalsista @ShannonRenee: A4 If reporter writes about your niche for a blog, bld relationship by commenting #netsol
CathyWebSavvyPR: @shashib Social media release are an online format of press release, w images & video attached. good 4 SEO #netsol
shashib: @shonali & @wbjonline (@jenconner) Q6:What are the best strategies & tactics for blogger relations? ( great question ) #netsol
susan_w: RT @WBJonline: Also, when pitching, keep in mind newsrooms R small, open spaces. If U pitch my colleague & then me rt after I know. #NetSol
CamJayFen: RT @susan_w: Chk out @shonali‘s post abt becoming a resource 4 media: http://bit.ly/914nPD #Netsol
DryerBuzz: RT @CathyWebSavvyPR @shashib Social media release are an online format of press release, w images & video attached. good 4 SEO #netsol
digitalsista: RT @vanessafrench: Great pitching tips happening on this #netsol w/ @shonali @WBJonline. Good reminders for PR pros & how to’s for newbies
susan_w: If you have a question pls send them to me! #netsol
NewPR: We are Q6: What are the best strategies & tactics for blogger relations? #netsol
jonmikelbailey: RT @shashib: @shonali & @wbjonline (@jenconner) Q6:What are the best strategies & tactics for blogger relations? ( great question ) #netsol
shonali: A6: @prtini had a great post a while back on blogger relations: http://bit.ly/9lMOgT #pr #socialmedia #publicrelations #netsol
susan_w: RT @WBJonline: On deadlines, while they’re all rolling around here, the final #WBJ pages go Wed. night and Thurs. a.m. #NetSol
digitalsista: RT @shashib: @shonali & @wbjonline (@jenconner) Q6:What are the best strategies & tactics for blogger relations? ( great question ) #netsol
WBJonline: Q6: Not a blogger, but I blog (does that make sense?), but #WBJ stories/blogs don’t get a ton of comments. We like them though! #NetSol
CathyWebSavvyPR: RT @shonali: A6: @prtini had a great post a while back on blogger relations: http://bit.ly/9lMOgT #pr #socialmedia #publicrelations #netsol
susan_w: RT @shonali: Going back to pitching: don’t pitch a ton of media at the same outlet. They talk to each other, you know. #netsol
VanessaFrench: RT @scottstead: @VanessaFrench waves hello. :) #netsol #happo// waving back! good to “see” you! :)
CathyWebSavvyPR: @shashib here is a link to some info on social media releases http://to.pbs.org/chRCsu. it is still evolving #netsol
shonali: A6: While bloggers are not journos, the basics are the same: answer the who/what/when/where/why/how for them. #pr #socialmedia #netsol
susan_w: RT @jasonkintzler: A5: If all the content is thr, it makes a last min insertion more likely. It’s 1 more advantage in yr quiver. #netsol
shashib: Cool to see @shonali article Using Online Smarts to Become a Media Source #netsolhttp://goo.gl/ZJZX very apt for this tweet chat
shashib: RT @shonali: A6: While bloggers are not journos, the basics are the same: answer the who/what/when/where/why/how for them. #pr #socialmedia #netsol
WBJonline: Re: pitching mult reporters: Don’t be afraid to ask if not you, then who? Anyone else interested? #NetSol
shashib: RT @CathyWebSavvyPR: @shashib here is a link to some info on social media releases http://to.pbs.org/chRCsu. it is still evolving #netsol
CathyWebSavvyPR: RT @shonali: A6: While bloggers are not journos, the basics are the same: answer the who/what/when/where/why/how for them #netsol
digitalsista: r.t @CathyWebSavvyPR @shashib Social media release are an online format of press release, w images & video attached. good 4 SEO #netsol
WBJonline: It will save you and us time, ultimately. #NetSol
Tinu: RT @shonali: A6: @prtini had a great post a while back on blogger relations: http://bit.ly/9lMOgT #pr #socialmedia #publicrelations #netsol
shashib: @CathyWebSavvyPR excellent thanks- you are a great resource #netsol
cbkincheloe: Joining in. Looking forward to a great conversation…. #NetSol
Vilma_Bonilla: RT @shonali: A6: While bloggers are not journos, the basics are the same: answer the who/what/when/where/why/how for them. #pr #socialmedia #netsol
Mariah_Craven: Just stumbled on a grt Twitter conversation: MT @digitalsista @vanessafrench: Great pitching tips on this #netsol w/ @shonali @WBJonline.
Tinu: RT @WBJonline: Re: pitching mult reporters: Dont be afraid to ask if not you, then who? Anyone else interested? #netsol
shonali: Thanks! RT @shashib: Cool to see @shonali article Using Online Smarts to Become a Media Source http://goo.gl/ZJZX apt for this chat #netsol
susan_w: RT @CathyWebSavvyPR: RT @shonali: back 2 A2 4 a min, @kellyecrane wrote a gr8 post on “news” at @wgbiz: http://bit.ly/cwH0r9 #netsol
CathyWebSavvyPR: @shonali to some bloggers – press releases are not the right fit – it is too formal. try a shot story pitch letter, #netsol
shonali: RT @Tinu: RT @WBJonline: Re: pitching mult reporters: Dont be afraid to ask if not you, then who? Anyone else interested? #netsol
baskervill: RT @Tinu: RT @WBJonline: Re: pitching mult reporters: Dont be afraid to ask if not you, then who? Anyone else interested? #netsol
ClickWisdom: RT @shashib @WBJonline: Dont worry about making releases pretty. Just get us a few lines of text with imp why we care stuff first. #netsol
WBJonline: Q6: Another thing that’s changed: Bloggers are no longer different from reporters. We all publish with the same pixels. #NetSol
susan_w: RT @WBJonline: On being a source, YES! Sources are like air for us. Without them, we can’t do our jobs. #NetSol
jonmikelbailey: @susan_w I’ve heard people complain that outlets play the personality game and on a power trip, response? (i don’t think this FWIW) #netsol
FranchiseKing: Gotta get to my throne! Thanks for the PR invite! JL #netsol
shonali: @CathyWebSavvyPR Absolutely. It’s a must to adapt the “form” of the pitch. Most journos I know prefer the pitch 1st, release 2nd. #netsol
jennifergerlock: RT @shonali: A6: While bloggers are not journos, the basics are the same: answer the who/what/when/where/why/how for them. #pr #netsol
NewPR: Building relations w/ bloggers/media offline helps greatly in pitching them the next time. Make an effort to get to know them! #netsol
digitalsista: r.t @CathyWebSavvyPR: @shashib here is a link to some info on social media releases http://to.pbs.org/chRCsu. it is still evolving #netsol
CBWhittemore: RT @Vilma_Bonilla: RT @shonali: A6: While bloggers Rnt journos, basics are R same: answer who/what/when/where/why/how 4 them #netsol #netsol
NsOffers: I popped in to say follow me and see some good offers from #netsol
jennifergerlock: RT @WBJonline: Another thing thats changed: Bloggers are no longer different from reporters. We all publish with the same pixels. #netsol
susan_w: RT @DryerBuzz: when reviewing pitches, we look 2 C if U ‘socially shared’ previous coverage :-) #netsol #createbuzz
jonmikelbailey: RT @WBJonline: Q6: Another thing thats changed: Bloggers are no longer different from reporters. We all publish with the same pixels #netsol
bethschillaci: RT @NewPR: Bldg relations w/ bloggers/media offline helps greatly in pitching them next time. Make an effort to get to know them! #netsol
consultantlaunc: @CathyWebSavvyPR The best way to get a “quality” quote is to provide context — help the reporter use your “big picture view #netsol
BridalArtistDC: @susan_w Sharing a story on FB can disqualify for print media? for example? #netsol
jonmikelbailey: RT @NewPR: Bldg relations w/ bloggers/media offline helps greatly in pitching them next time. Make an effort to get to know them! #netsol
shashib: Q7:How does blogger relations differ from traditional media relations? #netsol
CathyWebSavvyPR: @shashib here is a link I put together last year to ifo on Social media releases: http://bit.ly/SMPRel #netsol
digitalsista: yes, you do a gd job! r.t @DryerBuzz: when reviewing pitches, we look 2 C if U ‘socially shared’ previous coverage :-) #netsol #createbuzz
CathyWebSavvyPR: RT @consultantlaunc: The best way to get a “quality” quote is to provide context — help the reporter use your “big picture view #netsol
shashib: @CathyWebSavvyPR The best way to get a “quality” quote is to provide context — help the reporter use your “big picture view #netsol
CathyWebSavvyPR: RT @shonali: Absolutely. It’s a must to adapt the “form” of the pitch. Most journos I know prefer the pitch 1st, release 2nd #netsol
WBJonline: Good point. Releases are for background info, mostly. @CathyWebSavvyPR Most journos I know want pitch 1st, release 2nd. #NetSol
CathyWebSavvyPR: RT @shashib: Q7:How does blogger relations differ from traditional media relations? #netsol
CBWhittemore: RT @shashib: RT @WBJonline: Dont worry re making releases pretty. Just get us few lines of text w important why we care stuff first. #netsol
CathyWebSavvyPR: @shashib please rt that about quotes- it was not a quotefrom me – but from @consultantlaunc #netsol
CBWhittemore: RT @susan_w: Chk out @shonali‘s post abt becoming a resource 4 media: http://bit.ly/914nPD #Netsol
VanessaFrench: RT @shonali: What I DON’T do is pitch aggressively on Twitter. If I build a relnship there, I take it to email when appropriate #netsol
ProfNichols: RT @jasonkintzler: A3 Be creative, there are no “easy buttons” in PR #netsol
baskervill: Q7 answer: I don’t know that they do. At least not in today’s digital age. #netsol
CathyWebSavvyPR: @WBJonline I often do a pitch, w 1 pg release attached & note that images & backgrounder are avail online or by req #netsol
shashib: (correction)RT @consultantlaunc bst way to get a “quality” quote is to provide contxt — help the reporter use ur “big picture view #netsol
digitalsista: @CathyWebSavvyPR @ShannonRenee hopefully every1 is commenting authentically (reporter blog or no) would be so obvious is they don’t #netsol
shonali: A7: Differing opinions on dfrc bet bloggers & journos, but I believe the basics of good story-telling are the same. #pr #socialmedia #netsol
patstrader: RT @shashib: @CathyWebSavvyPR best way to get a “quality” quote is to provide context help the reporter use your “big picture view #netsol
gdccpr: RT @WBJonline: Good point. Releases are for background info, mostly. @CathyWebSavvyPR Most journos I know want pitch 1st, release 2nd. #NetSol
SCFranchise: RT @FranchiseKing: Gotta get to my throne! Thanks for the PR invite! JL #netsol
Historian4Hire: RT @WBJonline: Q6: Another thing that’s changed: Bloggers are no longer different from reporters. We all publish with the same pixels. #NetSol
CathyWebSavvyPR: @baskervill I think that some bloggers find a press release a strange animal – needs to be teaked some #netsol
CBWhittemore: RT @susan_w: RT @shonali: Going back to pitching: don’t pitch a ton of media at the same outlet. They talk to each other, you know. #netsol
VanessaFrench: RT @ShannonRenee: A4 many reporters have blogs, check ‘em out..build relationship by commenting #netsol
shashib: RT @shonali: A7: Differing opinions on dfrc bet bloggers & journos, but I believe the basics of good story-telling are the same. #pr #netsol
ericaholt: @digitalsista @DryerBuzz Wow…good to know, and smart, re: checking if pitchers socially shared ur content. #netsol
shonali: @BethSchillaci Re: hiring PR support or DIY – depends on your budget. :p This was my @ownersonly column on it: http://ow.ly/311HX #netsol
CathyWebSavvyPR: @digitalsista there are folks out there who coment in a sucking up way, who don’t add 2 convo, but my saying it won’t change it #netsol
NewPR: Just a reminder we’ll get a summary posted on the NetSol blog soon at http://bit.ly/TV7Op #netsol
CathyWebSavvyPR: RT @shonali: A7: Differing opinions on dfrc bet bloggers & journos, but I believe the basics of good story-telling are the same #netsol
bethschillaci: Just got a press release in my inbox from someone that should be on the #netsol tweetchat ;-)
VanessaFrench: RT @bethschillaci: RT @WBJonline: Best thing to do is pitch short, bulleted, and if on phone, ask if it’s a good time. #NetSol
shonali: @BethSchillaci What is really imp. IMHO for biz owners to identify where their talent/time are best spent. If not on PR, hire a pro. #netsol
CathyWebSavvyPR: RT @shonali: Re: hiring PR support or DIY – depends on yr budget. :p This was my @ownersonly column on it: http://ow.ly/311HX #netsol
CathyWebSavvyPR: RT @NewPR: Just a reminder we’ll get a summary posted on the NetSol blog soon at http://bit.ly/TV7Op #netsol
ClickWisdom: RT @cathywebsavvypr: I agree that press rel not always rt fit for bloggers. Short emails have worked best. #netsol
digitalsista: there are no easy buttons any where, esp. in #socialmediar.t @jasonkintzler: A3 Be creative, there are no “easy buttons” in PR #netsol
VanessaFrench: RT @jasonkintzler: A5: Flickr is outstanding for creating galleries of images for journos (& their photo editors) to choose from. #netsol
NewPR: RT @shonali: What is really imp. IMHO for biz owners to identify where their talent/time are best spent. If not on PR, hire a pro. #netsol
shonali: @BethSchillaci Unless the business owner’s business *is* PR, hire a pro. Just like you’d hire an a/ctant for a/cs, etc. #netsol
DelSchilling: RT @CathyWebSavvyPR RT @NewPR: Just a reminder we’ll get a summary posted on the NetSol blog soon at http://bit.ly/TV7Op #netsol
CathyWebSavvyPR: RT @shonali: What is really imp. IMHO 4 biz owners 2 ID where their talent/time are best spent. If not on PR, hire a pro #netsol
CathyWebSavvyPR: RT @ClickWisdom: I agree that press rel not always rt fit for bloggers. Short emails have worked best. #netsol
VanessaFrench: RT @patstrader: @shashib a social media newsroom could provide a “base”/repository #netsol
miavallo: @WBJonline @CathyWebSavvyPR @NewPR @shonali @shashib @susan_w bethschillaci @jasonkintzler Thx so much for your insights, mtg time! #netsol
Tinu: RT @NewPR: Just a reminder well get a summary posted on the NetSol blog soon at http://bit.ly/TV7Op #netsol
WBJonline: @BridalArtistDC Again, it depends. If it’s the identity of who shot JFK, then yes. If it’s that you got a job promtion, then no. :) #NetSol
bethschillaci: @shonali Thanks. That’s my thinking too. #netsol
ClickWisdom: RT @wbjonline: Gd pt. Releases are for bg info, mostly. @CathyWebSavvyPR Most journos I know want pitch 1st, release 2nd. #NetSol
WBJonline: Argh, can’t spell. Sorry. #NetSol
CathyWebSavvyPR: @bethschillaci there is stil a half hour – send em an invite! #netsol
CathyWebSavvyPR: @shashib I saw – no biggie! #netsol
whatsupmonty: @thedaveclarke – haha! Always glad to get another recruit :) “see” u again soon! I had to cut out early #netsol
sudisuljicbihac: RT @FranchiseKing: Gotta get to my throne! Thanks for the PR invite! JL #netsol
OldDomConcierge: @WBJonline @CathyWebSavvyPR @NewPR @shonali @shashib @susan_w bethschillaci @jasonkintzler Awesome info thanks! #netsol
CathyWebSavvyPR: @WBJonline I’m sure you can spell – it’s just hard not to make typos when a chat is moving at warp speed! make you human! #netsol
cbkincheloe: RT @CathyWebSavvyPR: @shashib here is a link I put together last year on Social media releases: http://bit.ly/SMPRel #netsol Great List!
Tinu: RT @WBJonline: Q6: Another thing thats changed: Bloggers are no longer different from reporters. We all publish w/ the same pixels. #netsol
WBJonline: @jonmikelbailey OK, to make sure I understand q, you’re asking if it’s not a big enough deal/person to pass the “news” test? #NetSol
jennifergerlock: RT @shonali: @BethSchillaci What is really imp. IMHO for biz owners to identify where their talent/time are best spent. If not on PR, hire a pro. #netsol
baskervill: @cathywebsavvyPR – I agree. The format needs to be tweaked, not necessarily the information. #netsol
shonali: I forget which qn this is related to, but going back to pitching: I *never* send a release w/o short pitch & ASKING if they want it. #netsol
DryerBuzz: good connects and advice #netsol <– follow the buzz to #createbuzz
Tinu: RT @shonali: … going back to pitching: I *never* send a release w/o short pitch & ASKING if they want it. #netsol
shashib: RT @ericaholt: @digitalsista @DryerBuzz Wow…good to know, and smart, re: checking if pitchers socially shared ur content. #netsol
shonali: Pointers for good pitches: smart subject line (it’s what they’ll see 1st in email) & keep it SHORT. #pr #publicrelations #netsol
WBJonline: @shonali is wise. :) RT @shonali: Going back to pitching: I *never* send a release w/o short pitch & ASKING if they want it. #netsol #NetSol
NewPR: You made #netsol Trending Topic on #DC today! we will be announcing 1 lucky winner of @nsoffers hosting end of chat, stay tuned! #netsol
shashib: @franchiseking where is the humor at lunchtime #netsol
ericaholt: @baskervill I think you are right on re: Q7: “I don’t know that they do. At least not in today’s digital age.” #netsol
Growsmartbiz: RT @ericaholt: @digitalsista @DryerBuzz Wow…good to know, and smart, re: checking if pitchers socially shared ur content. #netsol
shonali: @WBJonline Aww. Thank you, though I bow to you, Jedi Warrior. :p #netsol
Growsmartbiz: RT @shonali: Pointers for good pitches: smart subject line (it’s what they’ll see 1st in email) & keep it SHORT. #pr #publicrelations #netsol
Blogger_Tips: RT @DryerBuzz2010good connects and advice #netsol <– follow the buzz to #createbuzz
susan_w: RT @shonali: I *never* send a release w/o short pitch & ASKING if they wnt it. #netsol
jonmikelbailey: @WBJonline sorry forgot the hashtag, yes to answer your question #netsol
shashib: Q8:Moving forward, How do I make a plan/set goals for PR for my small biz? #netsol
BridalArtistDC: @WBJonline Serendipity~ I was featured in “Business Smarts” March 2007 – appreciated the credibility. 2011 is our 10th anniversary #netsol
baskervill: RT @NewPR: You made #netsol Trending Topic on #DC today! we will be announcing 1 lucky winner of @nsoffers hosting end of chat, stay tuned! #netsol
VanessaFrench: RT @digitalsista: RT @wbjonline: …the final #WBJ pages go Wed. night and Thurs. a.m. #NetSol // noted!
ErikWemple: True!RT @WBJonline: Q6: Another thing that’s changed: Bloggers are no different from reporters. We all publish with the same pixels. #NetSol
susan_w: RT @shonali: Pointers 4 gd pitches: smart subject line (it’s wht they’ll C 1st in email) & keep it SHORT. #pr #publicrelations #netsol
shonali: A8: It’s VERY important to identify your business goals first, KPIs. What measurable objectives do you have for THAT? #netsol
OldDomConcierge: I sent a PR without a pitch and a very small intro. What should I do now? #netsol
CathyWebSavvyPR: RT @shashib: Q8:Moving forward, How do I make a plan/set goals for PR for my small biz? #netsol
WBJonline: @Shonali YES. And please, oh, please, do not make that subject line “Press Release.” #NetSol
susan_w: RT @shashib: Q8:Moving forward, How do I make a plan/set goals for PR for my small biz? #netsol
shonali: A8 cont: THEN, put your PR strategy in place. My Social Commerce Camp prez might help: http://slidesha.re/9sEMrk #pr #netsol
VanessaFrench: RT @WBJonline: Skip the attachments. Please. Keep emails short and attach free. #NetSol // Yikes! People do that?
CathyWebSavvyPR: RT @shonali: A8: It’s VERY important to identify yr biz goals first, KPIs. What measurable objectives do you have for THAT? #netsol
CathyWebSavvyPR: @shonali you might need to defien KPI’s for some of this audience #netsol
baskervill: Q8 Answer: For the goals/plans to work EVERYONE must be on board. Especially the higher ups. #netsol
shashib: Audience : Would love it if you can share a link to a story published about you or your business #netsol
CathyWebSavvyPR: RT @shonali: A8 cont: THEN, put your PR strategy in place. My Social Commerce Camp prez might help: http://slidesha.re/9sEMrk #netsol
shonali: LOL. RT @WBJonline: @Shonali YES. And please, oh, please, do not make that subject line “Press Release.” #netsol
shashib: RT @shonali: A8 cont: THEN, put your PR strategy in place. My Social Commerce Camp prez might help: http://slidesha.re/9sEMrk #pr #netsol
NewPR: RT @shashib: Audience : Would love it if you can share a link to a story published about you or your business #netsol
shashib: RT @shonali: LOL. RT @WBJonline: @Shonali YES. And please, oh, please, do not make that subject line “Press Release.” #netsol
shonali: A8: when I say “KPIs” I mean “key performance indicators,” what are the things you’ll judge the success of your biz on? Sales? etc. #netsol
shonali: @CathyWebSavvyPR You’re in my head, I just tweeted that (will continue) – thank you! :) #netsol
Growsmartbiz: RT @NewPR: RT @shashib: Audience : Would love it if you can share a link to a story published about you or your business #netsol
VanessaFrench: RT @WBJonline: YES! Sources are like air for us. Without them, we can’t do our jobs. #NetSol // being a source/resource is PR mecca
Growsmartbiz: RT @baskervill: Q8 Answer: For the goals/plans to work EVERYONE must be on board. Especially the higher ups. #netsol
Growsmartbiz: RT @CathyWebSavvyPR: RT @shonali: A8: It’s VERY important to identify yr biz goals first, KPIs. What measurable objectives do you have for THAT? #netsol
baskervill: @shashib http://bit.ly/aXKZt2 #netsol
shonali: A8 cont: Other KPIs could be things like members, subscribers, etc. Each biz has its own. Those are most important to identify. #netsol
NewPR: RT @shonali: “KPIs” mean “key performance indicators,” what are the things youll judge the success of your biz on? Sales? etc. #netsol
CathyWebSavvyPR: A8 here is a post I did that might help with planning framework S.T.A.C.K the deck in yr favor http://bit.ly/6BrRhO #netsol
susan_w: RT @shonali: A8: when I say “KPIs” I mean “key performance indicators,” wht R the things U’ll judge the success of yr biz #netsol
WBJonline: A8: This is less tactical, but get to know reporters/bloggers who write about your topic. No plan will work w/o relationships. #NetSol
shonali: A8 cont: once you know what those are, you’ll know what your PR is trying to drive, not just “buzz.” #netsol
shonali: A8: Just looking for “buzz” isn’t necessarily going to do anything for your biz other than (perhaps) stroke your ego. #netsol
NewPR: True that RT @WBJonline: A8: Get to know reporters/bloggers who write about your topic. No plan will work w/o relationships. #netsol
CathyWebSavvyPR: RT @shonali: A8: when I say “KPIs” I mean “key performance indicators,” the things you’ll judge success of yr biz on? Sales? #netsol
shonali: A8: So it’s really, REALLY important to start with the “end” in sight. Work backwards from there in setting your strategy. #netsol
VanessaFrench: RT @FranchiseKing RT @WBJonline: Being a source doesnt always mean revealing a massive story, or even talking about yourself. #netsol
BridalArtistDC: http://www.wjla.com/news/stories/1009/667061_video.html – Channel 7 “Working Women” interview #netsol
baskervill: RT @shonali: A8: Just looking for “buzz” isn’t necessarily going to do anything for your biz other than (perhaps) stroke your ego. #netsol
kelseysaylors: RT @susan_w: RT @WBJonline: Also, when pitching, keep in mind newsrooms R small, open spaces. If U pitch my colleague & then me rt after I know. #NetSol
ErinOrr: RT @shonali: A8: Just looking for “buzz” isn’t necessarily going to do anything for your biz other than (perhaps) stroke your ego. #netsol
susan_w: RT @shonali: A8: Just looking for “buzz” isn’t necessarily going to do anything for your biz other than (perhaps) stroke your ego. #netsol
digitalsista: RT @newpr: True that RT @WBJonline: Get to know reporters/bloggers who write about your topic. No plan will work w/o relationships #netsol
shashib: Please check out the free Focus Interactive Summit http://goo.gl/ht1C I am presenting 3 pm EST Social Customer Service #FocusISMBS #netsol
jonmikelbailey: RT @WBJonline: A8: Less tactical, but get to know reporters/bloggers who write about your topic. No plan works w/o relationships. #netsol
shonali: A8 & in general, remember that “PR” is much more than only media relations. It’s about building relationships w/ stakeholders (cont) #netsol
whatsupmonty: RT @shashib: RT @shonali: LOL. RT @WBJonline: @Shonali YES. And please, oh, please, do not make that subject line “Press Release.” #netsol
shonali: A8 (cont)… that benefit your business or organization. Media is one of the ways to do that. But true PR really focuses on rlnshps. #netsol
BenitaTyler: RT @shonali: @BethSchillaci What is really imp. IMHO for biz owners to identify where their talent/time are best spent. If not on PR, hire a pro. #netsol
VanessaFrench: RT @susan_w: Chk out @shonali‘s post abt becoming a resource 4 media: http://bit.ly/914nPD #Netsol cc: @juliagotwald @kelseysaylors
baskervill: RT @WBJonline: A8: Less tactical, but get to know reporters/bloggers who write about your topic. No plan works w/o relationships. #netsol
whatsupmonty: RT @shashib: Audience : Would love it if you can share a link to a story published about you or your business #netsol
digitalsista: RT @shashib: check out the free Focus Interactive Summit http://goo.gl/ht1C presenting 3 pm EST Social Customer Service #FocusISMBS #netsol
shashib: RT @ErinOrr: RT @shonali: A8: Just looking for “buzz” isn’t necessarily going to do anything for your biz other than (perhaps) stroke your ego. #netsol
CathyWebSavvyPR: A8 – Exaclty ID yr biz goals, ID yr audience’s interests – align PR strategy 2 reach them thru pubs w sim readers #netsol
susan_w: RT @CathyWebSavvyPR: A8 Exaclty ID yr biz goals, ID yr audience’s interests – align PR strategy 2 reach them thru pubs w sim readers #netsol
BridalArtistDC: RT @baskervill: RT @WBJonline: A8: Less tactical, know reporters/bloggers about your topic. No plan works w/o relationships. #netsol
WBJonline: A8: Another thing – don’t be afraid to admit what you may have is not news. It may be hard with higher-ups, but think like journo. #NetSol
CathyWebSavvyPR: RT @shashib: Pls chk out the free Focus Interactive Summit http://goo.gl/ht1C I am presenting 3pm ET Social Cust Serv #FocusISMBS #netsol
ericaholt: @shonali I think when company’s KPI’s are all about the bottom line, it’s more difficult to prove value in sm and pr #netsol cc @clickwisdom
CathyWebSavvyPR: RT @WBJonline: A8: Less tactical, know reporters/bloggers about your topic. No plan works w/o relationships. #netsol
NewPR: Also if you didn’t know @shonali is also very well known as Metrics Queen. Must read her blog www.waxingunlyrical.com #netsol
TJMcCue: RT @CathyWebSavvyPR: RT @shashib: Pls chk out the free Focus Interactive Summit http://goo.gl/ht1C I am presenting 3pm ET Social Cust Serv #FocusISMBS #netsol
VanessaFrench: RT @CathyWebSavvyPR: @shashib Social media release are an online format of press release, w images & video attached. good 4 SEO #netsol
shashib: Going to announce the winner of a 1 yr Free Network Solutions hosting package soon – stay tuned #netsol
erinprah: RT @ErikWemple: True!RT @WBJonline: Q6: Another thing that’s changed: Bloggers are no different from reporters. We all publish with the same pixels. #NetSol
KimFoxWOSU: RT @digitalsista: RT @newpr: True that RT @WBJonline: Get to know reporters/bloggers who write about your topic. No plan will work w/o relationships #netsol
CathyWebSavvyPR: Back to blogger/jounralist relations – connect with important ppl B4 U ave a story 2 pitch. Aks about their needs #netsol
shonali: RT @WBJonline A8: Don’t be afraid to admit what you may have is not news. May be hard with higher-ups, but think like journo. #netsol
CathyWebSavvyPR: RT @shashib: Going to announce the winner of a 1 yr Free Network Solutions hosting package soon – stay tuned #netsol
wardthreedc: RT @ErikWemple: True!RT @WBJonline: Q6: Another thing that’s changed: Bloggers are no different from reporters. We all publish with the same pixels. #NetSol
susan_w: 2nd that! RT @newpr: if you didn’t know @shonali is also very well known as Metrics Queen. Must read her blog http://bit.ly/19ATlg #netsol
digitalsista: hard sell rt @wbjonline: don’t be afraid to admit what you may have is not news. It may be hard w higher-ups, but think like journo. #NetSol
shashib: This is your pitch time to each other. Please share a little about your business. #netsol
shonali: @NewPR Aww. Thank you! #netsol
CathyWebSavvyPR: RT @shashib: This is your pitch time to each other. Please share a little about your business. #netsol
kelseysaylors: RT @WBJonline: Re: pitching mult reporters: Don’t be afraid to ask if not you, then who? Anyone else interested? #NetSol
whatsupmonty: RT @shashib: Q8:Moving forward, How do I make a plan/set goals for PR for my small biz? #netsol
shashib: RT @digitalsista: hard sell rt @wbjonline: don’t be afraid to admit what you may have is not news. It may be hard w higher-ups, but think like journo. #NetSol
susan_w: RT @shashib: This is your pitch time to each other. Please share a little about your business. #netsol
shashib: RT @susan_w: 2nd that! RT @newpr: if you didn’t know @shonali is also very well known as Metrics Queen. Must read her blog http://bit.ly/19ATlg #netsol
NewPR: I am definitely following @jenconner she blogs at http://bit.ly/bTOSC4 #netsol
ericaholt: @CathyWebSavvyPR — Agreed! re: Back to blogger/journ relations – connect with important ppl B4 U ave a story 2 pitch. #netsol
baskervill: RT @VanessaFrench: RT @CathyWebSavvyPR: @shashib Social media release are an online format of press release, w images & video attached. good 4 SEO #netsol
storyassistant: Amen! @shonali A8 cont: Other KPIs could be things like members, subscribers, etc. Each biz has its own. Most important to identify. #netsol
Growsmartbiz: RT @susan_w: RT @shashib: This is your pitch time to each other. Please share a little about your business. #netsol
shonali: @ericaholt Yes and no. End of day, KPIs are about bottom line. So if we use PR to build relnshps, then convert, can correlate. #netsol
CathyWebSavvyPR: Plug 4 @GrowSmartBiz conf 11/5 I’m hosting round table on Twitter Chats! @SMallbizlady is spking http://goo.gl/KhHL #netsol
WBJonline: Good to see @ErikWemple! Be sure to check out what he and @TBD are doing. On the forefront of the journalism evolution. #NetSol
digitalsista: adding to the convo is key r.t @CathyWebSavvyPR: there are folks out there who coment in a sucking up way, who don’t add 2 convo #netsol
VanessaFrench: RT @shonali: A6: While bloggers are not journos, the basics are the same: answer the who/what/when/where/why/how for them. #netsol
BridalArtistDC: RT @BridalArtistDC: @WBJonline I was featured in “Business Smarts” March 2007 – 2011 is our 10th anniversary! #netsol
VanessaFrench: RT @WBJonline: Re: pitching mult reporters: Don’t be afraid to ask if not you, then who? Anyone else interested? #NetSol
shonali: RT @shashib: This is your pitch time to each other. Please share a little about your business. #netsol
CathyWebSavvyPR: RT @newpr: if you didn’t know @shonali is also very well known as Metrics Queen. Must read her blog http://bit.ly/19ATlg #netsol
Growsmartbiz: RT @CathyWebSavvyPR: Plug 4 @GrowSmartBiz conf 11/5 I’m hosting round table on Twitter Chats! @SMallbizlady is spking http://goo.gl/KhHL #netsol
NewPR: RT @CathyWebSavvyPR: Plug 4 @GrowSmartBiz conf 11/5 hosting round table on Twitter Chats! @SMallbizlady spking http://goo.gl/KhHL #netsol
baskervill: @shashib We are the oldest architecture, engineering and interior design firm on the east coast. Licensed in 33 states and China. #netsol
shonali: RT @WBJonline: Good to see @ErikWemple! Be sure to check out what he and @TBD are doing. On the forefront of journalism evolution. #netsol
courtneysato: RT @shashib: Please check out the free Focus Interactive Summit http://goo.gl/ht1C I am presenting 3 pm EST Social Customer Service #FocusISMBS #netsol
baskervill: RT @shashib: This is your pitch time to each other. Please share a little about your business. #netsol
SMSperrypr: RT @NewPR: RT @CathyWebSavvyPR: Plug 4 @GrowSmartBiz conf 11/5 hosting round table on Twitter Chats! @SMallbizlady spking http://goo.gl/KhHL #netsol
shashib: We could almost make a book out of the tips shared by @shonali @wbjonline (@jenconner) #netsol
CathyWebSavvyPR: @BridalArtistDC Newsworthy can be a significant biz anniversary, holiday tie-in etc – but must be done well #netsol
WBJonline: BTW, an offer: Always happy to answer q’s on this stuff as you have’em. Send them to @jenconner. #NetSol
VanessaFrench: RT @WBJonline: Q6: Another thing that’s changed: Bloggers are no longer diff’t from reporters. We all publish with the same pixels. #NetSol
NewPR: RT @shashib: We could almost make a book out of the tips shared by @shonali @wbjonline (@jenconner) #netsol
shashib: RT @baskervill: @shashib We are the oldest architecture, engineering and interior design firm on the east coast. Licensed in 33 states and China. #netsol
bethschillaci: Hoping to see some of you at @Growsmartbiz Conf next week. I’ll be doing a lunch time roundtable. #netsol
JulieDiazAsper: RT @WBJonline: Good point. Releases are for background info, mostly. @CathyWebSavvyPR Most journos I know want pitch 1st, release 2nd. #NetSol
OldDomConcierge: We are ‘Can Do Company’ providing luxury concierge services at an everyday price. #netsol #concierge #leesburg #loudoun
Growsmartbiz: RT @WBJonline: BTW, an offer: Always happy to answer q’s on this stuff as you have’em. Send them to @jenconner. #NetSol
Growsmartbiz: RT @VanessaFrench: RT @WBJonline: Q6: Another thing that’s changed: Bloggers are no longer diff’t from reporters. We all publish with the same pixels. #NetSol
CathyWebSavvyPR: @shashib our last #SmallBizchat was on creating info products & eooks – that’s not a bad idea! #netsol
wardthreedc: My first domain w/ #netsol was created on 05-04-1995 BTW I have a 2letter2digit NIC handle. IMHO the Internetwork thingy has worked out ok.
shashib: RT @OldDomConcierge: We are ‘Can Do Company’ providing luxury concierge services at an everyday price. #netsol #concierge #leesburg #loudoun
BridalArtistDC: @CathyWebSavvyPR Trying to figure out how to showcase our awesome multi-ethnic pro team next year… #netsol
shonali: Already “pitched” myself. :p But wd love you to come to #growsmartbiz http://bit.ly/a7Ieij & read me on BNET: http://bit.ly/dt8SDa #netsol
shashib: RT @bethschillaci: Hoping to see some of you at @Growsmartbiz Conf next week. I’ll be doing a lunch time roundtable. #netsol
CathyWebSavvyPR: @bethschillaci I’ll be @growsmartbiz conf next fri – alos ding lunch rndtble – what’s yr topic? I doing twitter chats 4 biz #netsol
shashib: RT @CathyWebSavvyPR: @shashib our last #SmallBizchat was on creating info products & eooks – that’s not a bad idea! #netsol
baskervill: RT @OldDomConcierge: We are ‘Can Do Company’ providing luxury concierge services at an everyday price. #netsol #concierge #leesburg #loudoun
ClickWisdom: RT @ericaholt @CathyWebSavvyPR — Agreed! re: Back to blogger/journ relations – connect with important ppl B4 U ave a story 2 pitch. #netsol
susan_w: @shonali A8 cont: Other KPIs could B things lk members, subscribers, etc. Each biz has its own. Most important 2 identify. #netsol
CathyWebSavvyPR: peeps looking 4 a weekly twitter chat on how 2 grow yr biz – should chk #SmallBizChat w @SmallBizLady – I’m co-host #netsol
DryerBuzz: we just expanded our editorial to include more #buzz4women #buzz4orgs #buzz4arts – go to inboxes 3PM ET http://www.DryerBuzz.com #netsol
WBJonline: I’ll be at #GrowSmartBiz with some other editors/reporters as well, so say hi if you’re there! #NetSol
bethschillaci: @CathyWebSavvyPR It’s on creating Your Social Media Roadmap based on my upcoming book of the same title. I hope we can connect up. #netsol
smallbizlady: @shashib @shonali @wbjonline @jenconner call @taigoodwin she can hook up an e-book in no time. #netsol
shashib: RT @susan_w: @shonali A8 cont: Other KPIs could B things lk members, subscribers, etc. Each biz has its own. Most important 2 identify. #netsol
BenitaTyler: RT @CathyWebSavvyPR: A8 – Exaclty ID yr biz goals, ID yr audience’s interests – align PR strategy 2 reach them thru pubs w sim readers #netsol
DryerBuzz: @shashib thoroughly enjoyed #netsol #createbuzz
BridalArtistDC: Thx all for enduring my first stab at TweetChat :-) Enjoyed & learned!! #netsol
CathyWebSavvyPR: @shonali A8 cont: Other KPIs could B things lk members, subscribers, etc. Each biz has its own. Most important 2 identify #netsol
rferrier: RT @shonali Just looking for “buzz” isn’t necessarily going to do anything for your biz other than (perhaps) stroke your ego. #netsol
NewPR: And now its time to announce the WINNER! #netsol
WBJonline: OK, I’m getting the honor to announce our big winner (and see @ShashiB for details) #NetSol
CathyWebSavvyPR: @baskervill what’s your “gig” ? #netsol
WBJonline: Drum roll please… #NetSol
NewPR: @BridalArtistDC you are gonna love Twitter! #netsol
shashib: RT @WBJonline I’ll be at #GrowSmartBiz http://goo.gl/YGr4 with other editors/reporters as well, so say hi if ur there! #NetSol #netsol
shashib: RT @NewPR: @BridalArtistDC you are gonna love Twitter! #netsol
WBJonline: The winner of #NetSol year of hosting is: @BridalArtistDC!
ClickWisdom: @shashib @shonali @jenconer I look forward to the transcript from today. Thank you for the informative session! #netsol
WBJonline: Congratulations! #NetSol
shonali: da doom da doom da doom RT @WBJonline: Drum roll please… #netsol
shonali: Congrats! RT @WBJonline: The winner of #NetSol year of hosting is: @BridalArtistDC! #netsol
susan_w: RT @NewPR: And now its time to announce the WINNER! #netsol
NewPR: RT @shonali: da doom da doom da doom RT @WBJonline: Drum roll please… #netsol
CathyWebSavvyPR: @BridalArtistDC – following people from this chat will give you a good start on Twitter – If U need help -let me know! #netsol
shashib: RT @NewPR: RT @shonali: da doom da doom da doom RT @WBJonline: Drum roll please… #netsol
DryerBuzz: RT @NewPR RT @shonali: da doom da doom da doom RT @WBJonline: Drum roll please… #netsol
NewPR: RT @WBJonline: The winner of #NetSol year of hosting is: @BridalArtistDC! #netsol
OldDomConcierge: Me Too! RT @ClickWisdom @shashib @shonali @jenconer I look forward to the transcript from today. Thanks for the informative session! #netsol
CathyWebSavvyPR: RT @WBJonline: The winner of #NetSol year of hosting is: @BridalArtistDC! #netsol
susan_w: W00t! RT @WBJonline: The winner of #NetSol year of hosting is: @BridalArtistDC!
BridalArtistDC: @WBJonline WOW! What a great honor on my first foray…. I never win drawings:-) Thx so much! #netsol
shashib: Thanks to everyone for all the great discussion! We’ll get the #netsol summary posted on the site soon at http://bit.ly/TV7Op #netsol
OldDomConcierge: RT @WBJonline: The winner of #NetSol year of hosting is: @BridalArtistDC! #netsol
CathyWebSavvyPR: @shashib – thx 4 invite – had a great time sharing PR info. Great info from yr guests @shonali & @WBJonline & others too! #netsol
NewPR: Congrats @BridalArtistDC now we want to see your business grow via #socialmedia. #netsol
shashib: wohoo ! @BridalArtistDC wins the #netsol tweetchat drawing prize – Super ! hope to see you more with bridal news on twitter #netsol
shonali: @shashib @susan_w @newpr @NetSolCares Thanks so much for having me & @WBJonline (@jenconner) today – had a blast! #netsol
susan_w: Thx everyone for a great #netsol discussion abt PR & Media for smallbiz! @shonali & @wbjonline Thx for the gr8 tips & info!
NewPR: Huge shout-out to @shonali @wbjonlinw aka @jenconner for a SUCCESSFUL chat! #netsol
susan_w: RT @shashib: thx 2 everyone 4 all the gr8 discussion! We’ll get the #netsol summary posted on the site soon at http://bit.ly/TV7Op #netsol
shashib: RT @NewPR: Huge shout-out to @shonali @wbjonlinw aka @jenconner for a SUCCESSFUL chat! #netsol
patstrader: @shashib thanks! #netsol
WBJonline: Thanks, everyone! Very glad to have been part of it! #NetSol
CathyWebSavvyPR: @Realbrother0003 politics is not really my PR bag – I defer to others #netsol
CathyWebSavvyPR: RT @baskervill: World Class Architecture, Engineering and Interior Design Services. #netsol
jonmikelbailey: RT @shashib: RT @NewPR: Huge shout-out to @shonali @wbjonlinw aka @jenconner for a SUCCESSFUL chat! #netsol
VanessaFrench: RT @shonali: @BethSchillaci Unless the business owner’s business *is* PR, hire a pro. Just like you’d hire an a/ctant for a/cs, etc. #netsol
baskervill: Great session. Thank you for all the great information. #netsol
BridalArtistDC: @NewPR Thx. I do have a great fan page www.facebook.com/bridalartistrydc #netsol
bethschillaci: RT @NewPR: Huge shout-out to @shonali @wbjonlinw aka @jenconner for a SUCCESSFUL chat! #netsol /Thanks for sharing your knowledge!
julianng: RT @cathywebsavvypr: peeps looking 4 a weekly twitter chat on how 2 grow yr biz – chk #SmallBizChat w @SmallBizLady – I’m co-host #netsol
NewPR: @BridalArtistDC will have to check it out. Do you blog? #netsol
CathyWebSavvyPR: Chat tip – go add ppl U met on chat to a list or 2 – build connections. @ZimblerMiller I was just about to tweet about lists #netsol
VanessaFrench: RT @WBJonline: @Shonali YES. And please, oh, please, do not make that subject line “Press Release.” #NetSol //LOL! yes, don’t do that!
shashib: RT @CathyWebSavvyPR: Chat tip – go add ppl U met on chat to a list or 2 – build connections. @ZimblerMiller I was just about to tweet about lists #netsol
shashib: RT @julianng: RT @cathywebsavvypr: peeps looking 4 a weekly twitter chat on how 2 grow yr biz – chk #SmallBizChat w @SmallBizLady – I’m co-host #netsol
shashib: RT @BridalArtistDC: @NewPR Thx. I do have a great fan page www.facebook.com/bridalartistrydc #netsol
ekawamotohsu: RT @shashib: Please check out the free Focus Interactive Summit http://goo.gl/ht1C I am presenting 3 pm EST Social Customer Service #FocusISMBS #netsol
NewPR: @bethschillaci Thanks Beth for chiming in and helping #netsol tweet chats stay meaningful.
VanessaFrench: RT @WBJonline: A8: get to know reporters/bloggers who write about your topic. No plan will work w/o relationships. #NetSol
lyceum: RT @shashib: Please check out the free Focus Interactive Summit http://goo.gl/ht1C I am presenting 3 pm EST Social Customer Service #FocusISMBS #netsol
VanessaFrench: RT @shonali: A8: Just looking for “buzz” isn’t necessarily going to do anything for your biz other than (perhaps) stroke your ego. #netsol
shashib: RT @susan_w: Thx everyone for a great #netsol discsin abt PR & Media smallbiz! @shonali & @wbjonline Thx for the gr8 tips & info! #netsol
CathyWebSavvyPR: see post by @ZimblerMiller: #NewTwitter lists http://budurl.com/newtwitterlists (refs 2 intvws of me re lists) #netsol
shashib: RT @NewPR: @bethschillaci Thanks Beth for chiming in and helping #netsol tweet chats stay meaningful. #netsol
CathyWebSavvyPR: RT @WBJonline: A8: get to know reporters/bloggers who write about your topic. No plan will work w/o relationships. #NetSol #netsol
VanessaFrench: RT @WBJonline: A8: Another thing – don’t be afraid to admit what you may have is not news. It may — think like journo. #NetSol /amen!
shonali: @scottstead @cathywebsavvypr @olddomconcierge @clickwisdom @vanessafrench Thx for being part of #netsol chat today!
shonali: @storyassistant @erinorr @bethschillaci And thanks so much to you as well for being part of the #netsol chat today!
CathyWebSavvyPR: @Realbrother0003 even if I were a sista – Political PR is still not my bag of PR tricks – so I’d not be a good choice :-) #netsol
CathyWebSavvyPR: @shonali I enjoyed it – thanks fo rbringing such great info & links. #netsol
CathyWebSavvyPR: thx 4 rts’ & convo on chat: @FranchiseKing @bethschillaci @ClickWisdom @BridalArtistDC @JulieDiazAsper @SMSperrypr @NewPR @TrendsDC #netsol
CBWhittemore: RT @shonali: A8 cont: THEN, put your PR strategy in place. My Social Commerce Camp prez might help: http://slidesha.re/9sEMrk #pr #netsol
CathyWebSavvyPR: thx 4 rts’ & convo on chat: @baskervill @ericaholt @VanessaFrench @susan_w @cbkincheloe @miavallo @DelSchilling @gdccpr #netsol
patlovenhart: How do u quantify KPIs A range? A timeline? RT @shonali: A8: when I say “KPIs” I mean “key performance indicators…” #netsol
CBWhittemore: RT @WBJonline: A8: Less tactical, but get 2 know reporters/bloggers who write about yr topic. No plan will work w/o relationships. #NetSol
CathyWebSavvyPR: thx 4 rts’ & convo on chat: @patstrader @digitalsista @DryerBuzz @wileyccoyote @jennifergerlock & more! #netsol
NewPR: RT @CathyWebSavvyPR: thx 4 rts’ & convo on chat: @FranchiseKing @bethschillaci @ClickWisdom @BridalArtistDC @JulieDiazAsper @SMSperrypr @NewPR @TrendsDC #netsol
CBWhittemore: RT @NewPR: Also if you didn’t know @shonali is also very well known as Metrics Queen. Must read her blog www.waxingunlyrical.com #netsol
NewPR: @CathyWebSavvyPR Thx for joining Cathy! you add an extra umph to #netsol chats.
VanessaFrench: RT @WBJonline: BTW, an offer: Always happy to answer q’s on this stuff as you have’em. Send them to @jenconner. #NetSol
CBWhittemore: RT @shashib: RT @NewPR: Huge shout-out to @shonali @wbjonlinw aka @jenconner for a SUCCESSFUL chat! #netsol
juliagotwald: RT @WBJonline: Re: pitching mult reporters: Don’t be afraid to ask if not you, then who? Anyone else interested? #NetSol
baskervill: thx 4rts on chat:@cathywebsavvypr @shashib @ericaholt @jennifergerlock @jonmikelbailey @susan_w @shannonRenee #netsol
whatsupmonty: RT @CBWhittemore: RT @NewPR: Also if you didn’t know @shonali is also very well known as Metrics Queen. Must read her blog www.waxingunlyrical.com #netsol
whatsupmonty: RT @julianng: RT @cathywebsavvypr: peeps looking 4 a weekly twitter chat on how 2 grow yr biz – chk #SmallBizChat w @SmallBizLady – I’m co-host #netsol
whatsupmonty: RT @shashib: Thanks to everyone for all the great discussion! We’ll get the #netsol summary posted on the site soon at http://bit.ly/TV7Op #netsol
patlovenhart: Thx also to @shashib @WBJonline! RT @CathyWebSavvyPR: @shonali I enjoyed it – thanks fo rbringing such great info & links. #netsol
susan_w: @VanessaFrench Thx. for the RT’s today! #Netsol
PMGMegan: RT @netsolaffiliate: Hey small business affiliates – did you log in to #netsol tweet chat yet? PR for SMBs! http://tweetchat.com/room/netsol
Tinu: RT @shonali: Literally JUST published on @ownersonly, my tips for getting media attention laterally: http://ow.ly/310pX #netsol
raffel: @susan_w Very cool chat – my bad for not know ahead of time. Need to keep a closer eye on you guys ;) #netsol
ericaholt: @VanessaFrench Thanks for the great posts during #netsol. Looking forward to your tweets.
ericaholt: @JenConner I’m expecting a lot from your tweets given the strong recs for you coming from #netsol :)
ericaholt: @WBJonline Great tweets from #netsol. It was my first time at the chat — will have to join again. Very informative!
susan_w: @raffel np, i’ll give you a heads up on the next one! Thx. for listening in. #netsol
VanessaFrench: @ericaholt Right back atcha! #netsol
Jillfoster: How awesome was today’s chat @shashib @shonali @jenconer ? #netsol ….a meeting went long and I missed out!
Jillfoster: ?@digitalsista: (Well, most of YOU;) r.t @wbjonline: But @jasonkintzler makes good point: Talk to journalists like people. We are. #NetSol
browncoatsmovie: RT @Jillfoster: ?@digitalsista: (Well, most of YOU;) r.t @wbjonline: But @jasonkintzler makes good point: Talk to journalists like people. We are. #NetSol
Jillfoster: Catching up on #NetSol chat, RT @WBJonline: Keep in mind newsrooms are small, open. If you pitch my colleague, then me right after, I know.
Jillfoster: Hey @susan_w – hope you’re great. The #NetSol chat today looked super (reading up now). …longer meeting prevented me directly joining in.
Jillfoster: Good call, RT @jonmikelbailey: Trick is know what we write/care about. You’d be surprised how many overlook that. #NetSol (via @WBJonline)
shonali: @jillfoster The #netsol chat was pretty awesome, if I say so myself. We missed you! @shashib @jenconner
Jillfoster: RE helping reporters: Being a source doesn’t always mean revealing massive story or talking about yourself. #Netsol via @shashib @WBJonline
Jillfoster: ?@shashib: Shameless plug 2 for #GrowSmartBiz conf Nov 5 @shonali is speaking along w/ @franchiseking & others http://goo.gl/KhHL #netsol
AvidCareerist: RT @cathywebsavvypr: Chat Tip: if you want to check a link later mark it w a star – ck yr favorites tab later #netsol
jen523cos: Chk weekly RT @AvidCareerist: RT @cathywebsavvypr: if you want to check a link later mark it w a star – ck yr favorites tab later #netsol
   
   
ClickWisdom: @shonali I loved the #netsol chat. That info was just what I needed today.
ShannonRenee: reviewing today’s #netsol twitter chat (I had to leave early)…a lot of good info shared…thank goodness for hashtags & twitter search
EmmaWAdams: reviewing today’s #netsol twitter chat (I had to leave early)…a lot of good info shared…thank goodness for hashtags & twitter sea…
ShannonRenee: RT @CathyWebSavvyPR: A2 A story’s next steps are matching it 2 the right publication & writer & crafting it 2 meet needs of their readers #netsol
CathyWebSavvyPR: @shonali is there a follow up post from the #netsol pr for small biz chat yet? pls let me know – want to rt it
shonali: @cathywebsavvypr I’m sure there will be, right @shashib @susan_w @newpr? (re: follow-up post from yesterday’s #netsol) chat.
wgbiz: We love @netsolcares! RT @shashib: The Women Behind Women Grow Business @wgbiz http://goo.gl/ZHMs proud that #netsol sponsors this community
susan_w: @Jillfoster Hey you! We missed you but knew u were with us in spirit! Happy FRIDAY!!! #NetSol
bcvirgil: thanks to everyone who participated in the #netsol tweetchat yesterday, great discussion on #PR for #SmallBiz…@stlsmallbiz
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