I had the honor of giving the keynote for The Washington Women in Public Relations Annual Meeting and Board Induction Lunch on January 20th, 2011 in Washington DC. My presentation is embedded below and you will be able to download it if necessary. Washington Women in PR comprises of public relations professionals, representing many of the Washington DC metro area’s corporations, public relations agencies, independent practitioners, and nonprofits. Details and membership at http://wwpr.org/ ( Check out their cool new site and a blog is forthcoming http://wwpr.org/blog/ )
My presentation focus was on integrating social media tools to PR and how the trends are changing yet the basics remain the same. About 50-60 folks attended and tweets from the session had the hastag #wwpr. Here is a shout out to some of the folks who were at the event Lauren Lawson Zilai, Media Relations Manager, Goodwill Industries International who invited me in the first place. Incoming WWPR President Kendra Kojcsich, Lisa Newman, Trish Donnaly, Gale Curcio, Maria D James, Debbie Friez (2010 President), Melinda Semadeni, Kate Perrin, Tine McCormack, Deborah Brody, Mary Fletcher Jones, and Rozanne Weissman.
Here is a sampling of questions from the audience:
- Concerns to watch for while using Twitter. How much tweeting is too much?
- How to prevent employees from leaking info on social media?
- How to follow people with the same interests and how to get followers when you start on Twitter?
My recommendations during my talk:
Link to an article on Social Media Analytics: http://smallbiztrends.com/2011/01/social-media-analytics-6-steps-measuring.html
Brian Solis Books: http://www.briansolis.com/books/
Jeremiah Owyang Blog : http://www.web-strategist.com/blog/
Content Rules Book : http://www.contentrulesbook.com/
Media and content from the event :
- Mary Fletcher Jones did an excellent recap of the event in her post Shashi Bellamkonda shares 10 social media tips with Washington Women in Public Relations and on the Fletcher Prince Blog.
- Transcript of the Twitter chatter using the hashtag #wwpr
- Flickr pictures from the WWPR group on Flickr http://www.flickr.com/groups/wwpr/pool/with/5373975214/
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