Academy Award Winner Cloris Leachman Featured as Go Granny in Tongue-in-Cheek Online Video
02.04.2011 – Herndon, VA: Network Solutions® , the pioneer of domain name services today launched a raucous mockumentary video featuring the antics of Go Granny played by Academy Award winning actor, Cloris Leachman. This is the first time the leading web services company is releasing an internet video campaign during Super Bowl weekend, which will also be aired across key social channels including: YouTube, Facebook, Twitter, BlogHer and a dedicated video page at www.networksolutions.com/video.
“Instead of investing millions of dollars in Super Bowl ads, we leveraged the power of the Internet to promote our brand, like we do for our small business customers every day,” said Sanjay Gupta, Head of Marketing for Network Solutions. “With a little bit of creativity and the support of an online community we’re letting the masses know that as a company, we like to have some fun, but when it comes to our customers, we take their business seriously.”
The Go Granny video features Cloris Leachman, as “Go Granny,” a strong-willed and saucy woman who proudly recounts her adventures as the first “Big Game Girl.” Go Granny is joined by Lisa Stone, an entrepreneur who takes a much different approach to helping people reach their business goals. She means serious business when it comes to growing the largest community of women bloggers online, BlogHer. The Go Granny video is fun, entertaining and drives home the message that serious business starts with Network Solutions.
“Who better than the talented Cloris Leachman to poke fun at the idea that tight leather jackets deliver the best web sites?” said Lisa Stone, Co-founder and CEO of BlogHer Inc., which reaches 25 million women each month. “We are happy to support Network Solutions’ message that customer service and great marketing tools are what users need to build their businesses–after all, most U.S. small businesses are started by women, who also are the majority of internet users. “
Network Solutions has been helping small businesses succeed online for more than 30 years. As one of the early adopters of social media, Network Solutions was recently recognized by the Society for New Communication Research (SNCR) for Excellence in Online Reputation Management. Go Granny will go beyond the video and YouTube to also share her wild escapades on:
- Network Solutions Facebook page (http://www.facebook.com/networksolutions)
- Network Solutions Corporate Blog, Solutions Are Power (http://www.networksolutions.com/blog)
- Twitter as @Go_Granny Tweetcapades (www.twitter.com/Go_Granny)
Go Granny will highlight her wild escapades during her youth with celebrities and social media influencers alike on Twitter. Just follow the hashtag #GoGranny, and her Twitter handle @Go_Granny or @netsolcares on the following days to join her adventures:
- Friday, February 4th at 6 pm EST
- Saturday, February 5th at 3 pm EST
- Sunday, February 6th at 3 pm EST
What are you waiting for? Join Go Granny to start your Super Bowl party now at www.networksolutions.com/video.
About Network Solutions ®, LLC
Network Solutions fosters small business success in the highly competitive online space by providing the tools and resources to start, grow and manage businesses online. Leveraging more than 30 years of pioneering experience, Network Solutions helps companies thrive in an increasingly digital world. To ensure our customers’ success, we support them with outstanding customer service and solutions that are simple, innovative and reliable. Additional information can be found at www.about.networksolutions.com.
About BlogHer
Reaching more than 25 million women each month (Nielsen Site Census, October 2010), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU. BlogHer’s investors are Venrock, GE/NBC Universal’s Peacock Equity Fund, and Azure Capital Partners.
Brought to you by Network Solutions®
