Small businesses have dozens of battles to fight on a daily basis. Do they need to worry about one more like the mobile Web? After all, won’t a regular website work on a mobile phone?First off, the mobile Web is the place to be. According to Experian, 87 percent of Americans have mobile phones. Custom research from Human Factors International (HFI) found that 43% of consumers use their browser to access the Internet on their phone.
And, again according to HFI, 68% of consumers said that if they knew a business had a “made-for-mobile” version, they would prefer to visit that instead of seeing the standard “desktop” website on a mobile phone.
Analyst firm Gartner recently reported, in 2011, 85% of new handsets (not including smartphones like iPhones and Android) will be able to access the mobile Web. With that level of growing audience (and potential customers) the mobile Web can broaden your client base significantly without much effort.
Mobile websites are easy to build, especially with tools like goMobi, that exploit the special characteristics of mobile phones to provide the best possible experience to users. Besides adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad and provide direct access to the information that a customer is more likely to need while on the go.
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