Livestream – Mobile Marketing for Small Business: Fact vs. Fiction

by Lisa Byrne on April 27, 2011


Man using Windows Mobile device keypad outside
These days it seems like almost everyone’s running around head’s down, buried in their smart phone or tablet. What’s it all about? Perhaps many are updating their Facebook status, tweeting about delays on the metro, or playing Angry Birds – but many more are also engaging in what’s now referred to as ‘mobile marketing’, and as a small business owner you need to be where your customers are!

An interesting presentation by Jason Spero at Google’s ThinkMobile event stated that for every three searches on mobile, one is local – and following that 61% call the business, 59& visit the business, and 88% take action that same day.

We’re gathering a panel of notable speakers, well versed in small business and mobile marketing, to answer your questions and help you take the next steps to getting your business mobile. Tune into our Livestream event on May 17th from 1:30 PM to 2:30 PM EST for wise words from Ramon Ray, Jennifer Shaheen, Tim Gorin, and Navin Ganeshan, moderated by Rieva Lesonsky. We’ll help you understand:
Register for FREE Livestream- Mobile Marketing for Small Business: Fact vs. Fiction in Washington, DC  on Eventbrite

  • What exactly is mobile marketing, and why should you pay attention?
  • What is the current state of small businesses and mobile technology?
  • What are some simple and cost-effective steps to going mobile?
  • How can you incorporate mobile into your strategic marketing plans?
  • What are some small business mobile best practices that you can learn from?


Rieva Lesonsky (@Rieva) President and Founder of GrowBiz Media
Before co-founding GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority onentrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.


Ramon Ray (@ramonray) Editor and Evangelist, Small Business Technology
Ramon has written thousands of technology articles and news items for Smallbiztechnology.com and other media including: OPEN Forum, Inc. Magazine, New York Enterprise Report, Black Enterprise Magazine, CNet, Var Business, TechTarget, Entrepreneur.com, Small Business Resources and others. Ramon is not “just” a technology writer, but, as a former small business technology consultant, he has years of hands on experience in building networks, installing software, upgrading computers and supporting the technology that small businesses use on a daily basis.

Jennifer Shaheen (@techtherapist), The Technology Therapist®
Jennifer is an expert at helping business owners harness today’s technology to effectively grow their businesses in the digital marketplace. As a monthly columnist for Entreprenuer.com, and with over 13 years of top-level experience, she has empowered businesses of all shapes and sizes to integrate effective digital strategies that boost sales, enhance staff productivity, expand customer base and increase market share.

Tim Gorin, VP Business Development, MyEyeDr.
Tim is responsible for the overall online strategy for MyEyeDr, a local business with 37 locations in the Washington DC region. He oversees the web marketing, SEO, social media and mobile efforts as the VP of Business Development for MyEyeDr. Tim is also a member of Yelp’s Small Business Advisory Council and provides Yelp management with input and guidance regarding the concerns of small business owners. He brings the real world challenges and success stories with small businesses using new technology including mobile.

Navin Ganeshan, Chief Product Strategy, Network Solutions
In his role leading new product development and strategic-investments for NetworkSolutions, Navin works to understand trends and technology that are transforming small business marketing. Over a diverse career, he has endured the joys and pains of founding technology startups, relished the thrill of taking new products to market and honed a deep appreciation for analytics. Currently, he shapes NetSol’s strategies for local/social marketing, social commerce and most importantly for mobile presence, marketing and commerce.


Image via Flickr by gailjadehamilton

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