If you spend any time on Facebook “liking” companies and brands that you use and admire, you undoubtedly have seen a vast range of landing pages. Landing pages are increasingly a widespread way for companies to greet a first-time visitor to a Facebook page. You can add lots of information, making it more personal and fun than directing visitors to your company’s wall.
The problem with setting up a landing page, however, lies with the fact that there are so many ways to customize it. Trying to figure out what to include can leave even the quickest decision-maker paralyzed by all of the options.
Because your small business is not a well-known brand, the one thing you will definitely want to include is a brief introduction to your company, along with how your products and services help your clients.
Here are 13 other things you can include:
1. Ask visitors to like your Facebook page. This should actually be the very first thing they see.
2. Embed a quiz, game, or poll that is fun and interactive. It could be really, like “Do you know what food is honored this month?” or “In what year was the fax machine invented?” Include multiple choice answers, and make at least one answer utterly ridiculous.
3. Embed your Twitter feed.
4. Embed a widget that allows visitors to write on your wall. Give them a specific topic to write about, like their favorite thing about your product or service.
5. Add a video, either live-action or animated, that tells a little something about how your company was founded, what you do, and why your customers love you. Keep it short, light-hearted, and as jargon-free as possible.
6. Offer a chance to enter a sweepstakes or download a coupon from another tab on your Facebook page.
7. Include links to your other social media accounts, such as Twitter, LinkedIn, YouTube, or Slideshare.
8. Offer downloads, such as a white paper, podcast, or how-to guide. Unfortunately, this will take them off your Facebook page, but it will take them to your website, where that landing page can sell visitors on your company. And, you can include a Facebook like button.
9. Highlight an upcoming event and include a registration link if applicable.
10. Insert rotating customer testimonials.
11. Add a link to your e-commerce site, products, services, and/or jobs if you are hiring. Again, this will take visitors off your Facebook page, but you can include a Facebook like button on those landing pages.
12. Add an interactive map that highlights projects.
13. Introduce key team members with a photo and short quote from them.
Have you seen any other features on landing pages that you like? Leave a comment below!
Image via Flickr by m.gifford
Brought to you by Network Solutions®
