How to Manage a Successful Webinar

by Monika Jansen on June 14, 2011


Webinar 6




I’ve talked with a few people about conducting joint webinars, but the idea of organizing one is rather daunting and I’ve never really pursued it.  However, I decided to do some research and find out what it would actually take to produce a webinar that runs smoothly.  Here’s what I learned:

The Basics

This is super obvious information, but we might as well start at the beginning.  Choose your topic, event date, and webinar platform.  There a lot of webinar companies out there – just look at this list.

Webinar landing page
Your landing page will provide potential attendees with information about the webinar and a registration form.  Focus on how this webinar will benefit them, and keep the form short.  Offer potential attendees the option to receive the slides without attending.

Once someone registers, they should see a thank you page with social sharing buttons – great way to help spread the word!  They should also receive an email that includes access instructions and an option to add the webinar to their calendar; send out a reminder email the day before or the day of the webinar – or both.

Again, super obvious information, but announce the webinar on Twitter, Facebook, LinkedIn and any other social networks you use. Use URL tracking so you can see where registrations came from.

Webinar follow-up
Put together follow-up emails before the webinar so you can send them out once the webinar is done. Write 3: one for those that attended, one for those that couldn’t make it, and one for the group that was interested but requested ‘slides-only’. Include takeaways/key points from the webinar and a link to the slides/recording.

Webinar slides
Add an event Twitter hashtag and a clear call-to-action on the last slide.  Add a poll to the presentation if you can. They’re engaging for your audience, plus you’ll get to find out more information about them.    Once the webinar is over, you can add the slides to SlideShare and your website.

Image via Flickr (creative commons) by evan_carroll


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