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Meet a Young Entrepreneur: Jessica Pinkney of My Relative Assistant

by Lisa Byrne on June 30, 2011

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Jessica Pinkney is the sole proprietor of My Relative Assistant, a virtual assistance company providing clerical, administrative, and project management support, as well as hospitality and personal assistant services. Established in 2009, My Relative Assistant–Jessica–makes every attempt to provide her clients with a humane approach to achieving their dreams.

Here’s some thoughts on entrepreneurship from Jessica.

Share with us why you started this company/venture – your inspiration or passion?

Jessica: I believe I have translated my passion of helping others to restore/maintain balance in their lives into a viable business.  I make every attempt to do so with a humane and compassionate touch not widely seen or attempted in the business arena. I see my clients as collaborators.  The relationships I have with them is a journey. I want them to feel safe enough to release some duties or steps in the process in so they can have the time and space to grow in other areas.

What’s been your greatest struggle?

Jessica: I see my clients as I see myself, so I have to continually practice love, patience and forgiveness.  Honoring the process of being present is my biggest “struggle”.  A few others are ensuring clients understand their boundaries. Re: networking-making sure my voice is heard, while remaining selfless.  Oh, and thinking too much!

What was your greatest triumph or achievement to date?

Jessica: My greatest achievement to date has been actually sharing my intentions/goals with someone other than myself. Another important triumph is letting go.  Once I do/did that, everything fell into place.

Did you have a mentor or another company/brand that inspired you?

Jessica: I take inspiration from the universe.  So from the official MRA mascot, Jorge the Pug, to Deepak Chopra, to April Silver, to anyone or thing that focuses on learning.  There are so many awesome resources and muses in the world, why deny ourselves because of ego or “imperfections”.

If you could offer one piece of advice to other budding entrepreneurs…

Jessica: See each step as a goal, and each goal as a step. (“It is not enough to take steps which may some day lead to a goal; each step must be itself a goal and a step likewise.” –Goethe)

  • Don’t take anything personally.
  • Don’t forget to breathe!
  • Open heart, open mind.
  • Change your perspective.
  • Naps are good!

Connect with Jessica Pinkney and My Relative Assistant on Twitter @RelativeAssist and find our more about My Relative Assistant on Facebook or their website.


This entry is part of 5 in the series Meet a Young Entrepreneur


Series NavigationMeet a Young Entrepreneur: Jon-Mikel Bailey of Wood StreetMeet a Young Entrepreneur: Ja-Naé Duane of Ja-Naé Duane Ventures (JDV)

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