Google is trying to help out the little people—the consumers who search the Internet in hopes of finding quality information, products and services. What they often find, however, is bad content—spam, duplicate content—that prevents good content (like yours) from rising to the top and reaching the Internet user faster. Hence—the Panda. Google’s recent Panda updates are affecting websites with supposedly bad content. Only, it’s hurting small businesses—websites like yours—from ranking well because the new algorithm change makes it more difficult to rank—even if you have good content on your site. My last blog post on Google’s algorithm change discussed basic ways to deal with these new changes. The basic idea is to have really good, quality content on your website and offsite (articles, press releases, etc). But now the strategy changes a little more.
You can make your site more user friendly by simply adding social sharing buttons: Google +1, Facebook, and LinkedIn. If you come across a website that is just absolutely great, I’m talking about sites where the product is perfect—exactly what you’re looking for or the information is really helpful, you may be inclined to share it with your friends and family, even coworkers and business contacts. You think the page is valuable and perhaps your Facebook friends or followers on Twitter or LinkedIn would think it’s good too. So if there are buttons at the bottom of the post or page to share it on Facebook or tweet it on Twitter, you’d do it right? It’s so easy to click a button and share what you think is fabulous with others.
It’s that behavior that gets content noticed online, especially now with Google’s most recent Panda updates (and future ones as well). Think of it like casting a vote. If your target audience really likes your content, they’ll click the share buttons to share it with their networks, increasing traffic to your website. Each time they share your content, they really vote for it. The reality is that 31% of traffic comes from social sharing. Of that 31%, 11% comes from Twitter.
Social media shares are also appearing in search results. This isn’t really new, but it is sometimes ignored. These shares have even more power besides link building and natural “voting.” 61 % of Facebook shares were noted to be in the top 30 results. For Twitter, 42% of URL tweets were in the top 30. If you don’t have social share buttons on your website, you could be missing out on website traffic, which affects your profits in the long run.
Network Solutions is offering MyTime Support™ to add Facebook, Twitter, LinkedIn, and Google +1 buttons to website pages. For a small fee, you can equip your website with the capabilities to make your website content easily sharable. You don’t have to have accounts with those social sites to add the buttons. Your website visitors must though. And in today’s climate, almost everyone has at least a Facebook page.
Image courtesy of pamorama.netGoogle+