Probably one of the best ways to engage with your target market is through videos, right? If you’re struggling to get a video marketing program going, here’s an idea: crowdsource videos and you could end up with a treasure trove of fun and engaging content.
Here are a few approaches you can try to introduce crowdsourced videos to your online marketing efforts:
1. Create a contest for best video
For the price of one or three awesome prizes, you could have a swarm of burgeoning videographers at your mercy (just be sure to keep the prize cheaper than the budget for a full-blown video!).
Invite local film school students, put an ad on your blog, and reach out to your Facebook audience to encourage people to participate and submit the best video assignment they can. For an added bonus, turn it into a competition by selecting the top five videos and allow your customers to vote on it.
2. Look at what other companies are doing
Take a tip from David Meerman Scott’s “The Ultimate How-To Marketing Guide.” He refers to an HP example that used the D&AD Student Awards to launch a contest in 2009. While furthering its goal to “present an idea which promotes HP Workstations’ ability to bring to life anything the creative mind can conceive,” this contest earned thousand of views and hundreds of comments.
3. Give people an opportunity
Why would anyone participate in such a contest apart from the possibility of winning a prize? Think about it. The next up-and-coming video producer is probably in school somewhere. People are eager to express their creativity and receive public acknowledgment for it. Contests aren’t necessarily a way to get a video for cheap, but a way to provide an opportunity to people who want that exposure.
Chances are your foray into crowdsourced video will provide you with a selection of high-quality, engaging experiences that have a unique perspective—something that every business wants to bring to the table. Get creative, pull together some great prizes, and you’ll be on your way.
Image via Flickr (creative commons) by Wonderlane