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5 Ways to Make Your Blog More Readable

by Monika Jansen on November 7, 2011

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I read a lot of blogs, from fashion and design to marketing and social media.  While they are all informative, they are not all easily readable.  By readable, I mean they are quick to read, fun and engaging, and highly scannable.

The best, most readable blogs have 5 characteristics in common – and they are all very easy things to incorporate into your own blog.  As editor at Tech Cocktail, I mentally check off this list as I edit my writers’ posts, and of course I keep it in mind for the posts I write for my other clients.

Here are 5 easy ways to make your blog more readable:

 

Engaging introduction

You not only want to hook your reader and get them immediately interested in what you are writing about – that’s always a plus! – but you need to clearly explain what they can expect to learn in your blog post so they will keep reading.

In my introductions, I often include a personal story, try to relate to the reader through an experience we all share – like weather, waiting for the cable guy, online shopping, etc. – or establish a goal we are all striving for, like saving time or becoming better at using social media for B2B.

 

Bulleted lists

This is the best way to present a laundry list of information to make it more digestible.  It can be bulleted or numbered and cover tips, how to’s, steps in a process, rankings, etc.

 

Bolded phrases

Your readers are busy, and it is very likely that they scan a blog post before deciding whether or not to read the whole thing.  Make it easy for them and bold keywords and phrases in your lists and headings, like I am doing here.  Resist the temptation to bold every keyword in the body of your post, though, as it is highly distracting.

 

Short paragraphs

Keep your paragraphs short – 2-4 sentences tops.  If your paragraphs are longer, break them up, or edit out extraneous content or verbiage.  I am willing to bet you can still get your point across with fewer words.

 

White space

The more white space your blog posts contains, the easier it is on the eyes.  It is a visual trick, really.  Think about reading a printed publication for a minute: would you rather read an article that is broken up by images, sub-headers, and white space around paragraphs, or one long, dense paragraph?

Image courtesy of creative design agency Arrae.  

 

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    • http://www.3hatscommunications.com/blog/ davinabrewer

      I do all these tricks and will add one more: graphics. People do scan and in addition to bullet points, bolded phrases like section breaks, they look at the image and maybe read the caption, so if you can make it part of the story. Along with the bold and to contrast with white space, a little color for a key point or section header can help the eyes move, keep a post readable for a quick scan. FWIW.

    • sosburn

      Become a Real Housewife of….wherever and send us your story.
      http://jonaemediainc.blogspot.com/2011/11/are-you-strong-woman-that-not-only.html

    • http://www.networksolutions.com/small-business/getting-online.jsp Network Solutions

      Great addition, thanks! – Lisa