I read a lot of blogs, from fashion and design to marketing and social media. While they are all informative, they are not all easily readable. By readable, I mean they are quick to read, fun and engaging, and highly scannable.
The best, most readable blogs have 5 characteristics in common – and they are all very easy things to incorporate into your own blog. As editor at Tech Cocktail, I mentally check off this list as I edit my writers’ posts, and of course I keep it in mind for the posts I write for my other clients.
Here are 5 easy ways to make your blog more readable:
You not only want to hook your reader and get them immediately interested in what you are writing about – that’s always a plus! – but you need to clearly explain what they can expect to learn in your blog post so they will keep reading.
In my introductions, I often include a personal story, try to relate to the reader through an experience we all share – like weather, waiting for the cable guy, online shopping, etc. – or establish a goal we are all striving for, like saving time or becoming better at using social media for B2B.
This is the best way to present a laundry list of information to make it more digestible. It can be bulleted or numbered and cover tips, how to’s, steps in a process, rankings, etc.
Your readers are busy, and it is very likely that they scan a blog post before deciding whether or not to read the whole thing. Make it easy for them and bold keywords and phrases in your lists and headings, like I am doing here. Resist the temptation to bold every keyword in the body of your post, though, as it is highly distracting.
Keep your paragraphs short – 2-4 sentences tops. If your paragraphs are longer, break them up, or edit out extraneous content or verbiage. I am willing to bet you can still get your point across with fewer words.
The more white space your blog posts contains, the easier it is on the eyes. It is a visual trick, really. Think about reading a printed publication for a minute: would you rather read an article that is broken up by images, sub-headers, and white space around paragraphs, or one long, dense paragraph?
Image courtesy of creative design agency Arrae.