The second annual Small Business Saturday takes places tomorrow, November 26th. A movement founded by American Express, SBS aims to promote and fuel the local economy by encouraging consumers to Shop Small at their preferred local stores on one of the busiest shopping weekends of the year. With over 200 retailers participating in a successful inaugural event in 2010, online giants Facebook and Google have recently joined the movement.
According to Business News Daily a free online toolkit is available for small business owners and includes:
- Facebook Ads — American Express is giving $100 in free Facebook advertising to the first 10,000 business owners who sign up. For small businesses that don’t yet have Facebook pages, American Express will offer a tool that takes them step-by-step through the free page-creation process.
- Video Creation Tools — Google and American Express are partnering to offer small businesses My Business Story, a free tool for creating and posting free online videos about their businesses. With My Business Story, small business owners can create personalized, professional-quality videos for YouTube, social networks and business websites.
- Twitter Follow Button — Small business owners will be able to place a Follow button on their websites, allowing consumers to follow them on Twitter with one click of the mouse.
- YourBuzz — YourBuzz is a service that helps small businesses reach more customers by enabling them to view and respond to customer reviews and online mentions all from one place. For Small Business Saturday, YourBuzz is giving a $100 credit for LinkedIn Ads for up to 6,500 business owners and $100 in additional advertising credits on Facebook. Business owners also will get 50 percent off any package from Pagemodo, a company that helps small businesses create professional Facebook pages.