Are you a B2B company? If you’ve thought about moving some of your traditional advertising online, consider advertising on LinkedIn along with Google and Facebook. With their focus on professional networking, it’s a great way to reach your target market.
1. Be direct
Much like a traditional ad, LinkedIn ads have limited real estate text—you get a 25-character headline and a 75-character description—and, of course, you need to grab your target market’s attention quickly. Use this limitation to your advantage by keeping your message to-the-point. If you want someone to sign up for your webinar series, download a demo, or try out a free sample, say so. Hyperlink your call to action to the landing page on your website where they can do so.
2. Narrow your target market
Ads work best when they’re geared toward a very specific market. If you have 3 or 4 target markets, choose one group to reach via your ad. Include industry-specific language and images—and target their pain points—so those people know instantly that you are talking to them. Use Facebook, Twitter, and even LinkedIn “top news” functions for an added promotional twist.
3. Pick your advertising times carefully
The number of people who will see your ad on any given day is determined by the amount of money you want to spend. The more money you put toward ads on LinkedIn, the more people you will reach. To get the most out of your budget, set how often you want your ad to appear at specific times during the day. If your target market is more likely to be online at night, you might choose to spend 75% of your budget running your ad in the evening or nighttime versus during the morning or afternoon.
4. Keep an eye on your stats
A watched pot never boils, but an unwatched page for ad stats can cost you money.
Check to see that your ads are receiving a healthy amount of attention. Is your product or service selling in greater numbers? That is a measuring stick for your ad’s effectiveness. If you’re not seeing a boost in your sales, or if the boost that you are seeing is not as dramatic as you would like, consider updating your ad or changing it entirely to be more attention-grabbing, informative, or succinct.
For more information, head over to LinkedIn for tips in its Frequently Asked Questions section, including info on where your ads can appear and what pricing options they offer.
Image courtesy of creative design agency Arrae.Google+