Network Solutions received the Silver Inkwell Award of Excellence from the IABC DC Chapter in the Electronic / Interactive / Social Media Campaign category for its groundbreaking GoGranny campaign, which was released during the 2011 Super Bowl weekend.
Through targeted blog and Twitter outreach, the video successfully engaged small business owners and key influencers, including top-tier blogs and traditional media outlets, resulting in nearly 50 million impressions. These efforts were supported by Network Solutions’ public relations and marketing agency of record, CRT/tanaka.
Network Solutions’ Shashi Bellamkonda and Priya Ramesh of CRT/tanaka attended the Silver Inkwell ceremony on November 28 to accept this award. Congratulations to all involved in producing such a fun and impactful campaign!
The Go Granny campaign demonstrates how successful social media and viral video can be for any company. I challenge you to engage your creativity in the social media realm in 2012 and see where you can go!Google+