Recently, I’ve done a lot of research on what makes a B2B Facebook Page successful. I gathered what I thought were the best-of-the-best tips, and I’ve compiled them below:
- When writing content, keep the newsfeed in mind instead of your wall. Most people will view your content from their newsfeed, so you should write copy that grabs their attention and compels them to act by liking, commenting, or clicking.
- Along that same vein, increase your comments by asking questions that require more than a simple yes or no answer. Ask fans what they think about a breaking news story or what features they would like to see in an upgraded version of your product.
- Take advantage of the viral nature of Facebook Photos. Share plenty of photos, and ask your fans to share some too. You could even hold contests that include photos of fans using your products.
- Keep a balance between your own content and content from other people. Instead of making your Facebook content all about you, use the 80-20 rule to decide how much you’ll post from outside sources.
- Show them you’re human. Your fans want to know they’re interacting with a person, not some nameless, faceless brand or corporation. Let your unique voice shine through.
- Post content hot off the presses (or newsreaders). Give your fans first dibs on breaking news in your industry and updates about your company so they’ll know they can get the latest information right there on your Facebook Page.
- Keep mobile users in mind when you write content. Many of us are accessing Facebook on mobile devices, so you want to be sure your posts are easily read on the small screen.
- If you have a physical location, take advantage of Facebook Place Pages to drive traffic to your store or office.
- Invest in ads to find new fans and expand your network beyond your community’s reach. To get more bang for your advertising buck, be sure to restrict ads to people who don’t already like your page.
- Use caution when using automated posting services to post Facebook content. Services like HootSuite are great for filling in the gaps on the weekends or after hours, but you don’t want to alienate your fans with constant updates that have clearly been scheduled ahead of time. The goal is to be there for interaction surrounding your posts in real time.
- Provide exclusive information to your fans to keep them checking for your updates. When you share behind-the-scenes information, fans will appreciate being a part of your Facebook “inner circle” and will anticipate knowing the latest news.
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What other ideas do you have for getting the most out of your B2B Facebook Page? We’d love to hear from you in the comments below.
Image courtesy of creative design agency Arrae.
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