Viral Sweepstakes and Social Media

It’s a wrap for Social Media Week, so we’re highlighting some tips and to-dos to move the conversation forward. Whether you’re looking to raise some puppies, start a viral marketing campaign, or get your customers to respond online, you’ll find expert advice in this week’s 5 on Friday.

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1. What Do Raising Puppies and Starting a Small Business Have in Common?
Have you found similarities between raising puppies and starting a small business? After you read these insights from Mary Ann Larson, we’d love to hear from you in the comments below.

2. Social Media Small Business Success Stories: Part 1
Want the competitive edge when it comes to social media marketing? Monika Jansen highlights four companies that have shaken things up to achieve online success.

3. #FredNMT 2012 – New Media & Technology Conference on Social Media and Other Business Technology
If you’re in the Frederick County, Maryland, area on Thursday, February 23, and have the availability to attend the Frederick County Chamber of Commerce’s conference, check out Shashi Bellamkonda’s breakout session on “Word of Mouse: Creating an online review cycle for your business.” If you can’t attend the event but would like to learn more, just follow the #FredNMT hashtag on Twitter.

4. Why You Should Use User-Generated Content
Are you encouraging your customers to share reviews and recommendations about your business? If not, you’ll want to read Rieva Lesonsky’s article on the increasing influence that consumers have on buying decisions.

5. What You Need to Know Before Launching a Viral Sweepstakes
Planning a sweepstakes for your biz? Be sure to check out Monika Jansen’s crash course before you get started.

As always, thanks for reading and sharing . . . and have a great weekend!

Image courtesy of creative design agency Arrae.

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