Marketing to Socially Conscious ConsumersWhether you’re looking for social media success or socially conscious consumers, this week’s 5 on Friday helps you make smart choices to grow your business. From honing your listening skills to selecting the right advertising channel, our featured experts share tips and tactics that can help. Plus, you’ll get the scoop on a social media event in Northern Virginia and a new social network for women entrepreneurs.

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1. How to Market Your Business With Online Videos
Using product videos as part of your marketing mix? Rieva Lesonsky shares convincing stats and practical tips on the subject—and highlights the value of sharing the videos on social sites.

2. 3 Reasons Listening Is Critical to Social Media Success – and How to Get Better at It
Are you spending time listening to your customers on social networks? If not, as Monika Jansen points out, you could be missing opportunities to strengthen your relationships with them, resolve any bad experiences they may have had, and gain insights from their feedback about your products or services.

3. [EVENT] Make Social Media Work for Your Business with Washington Business Journal May 2nd
If you’re in the Arlington, Virginia, area on Wednesday, May 2, and have the availability to attend “Make Social Media Work for Your Business,” you’ll get expert advice from Shashi Bellamkonda of Web.com/Network Solutions, Elizabeth Shea of SpeakerBox Communications, and Roger Hughlett of the Washington Business Journal. When you check out the details in the article, be sure to watch the video with Alex Orfinger, publisher of the Washington Business Journal.

4. New Social Network for Women Entrepreneurs and Business Owners
Heard about Project Eve, the new social network for promoting, supporting, and celebrating women entrepreneurs? Gini Dietrich shares details about the network that’s helping women communicate, collaborate, and grow their business.

5. How to Attract Socially Conscious Consumers
Are you targeting this demographic, which makes up 55% of all consumers and 63% of consumers under age 40? Based on the findings from a recent Nielsen study, Rieva Lesonsky discusses ways you can earn the trust of socially conscious consumers, reach out to them via social media, and attract them with the right advertising vehicle.

Want to share more buzz about social? We’d love to hear from you in the comments below.

Image by Flickr user tup wanders (Creative Commons).

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    • http://www.locksmithmelbourne.org/ Becca Smith

      You offered us so many interesting ideas and thoughts, that I have to think a little bit about
      this stuff. Generally saying, I agree with everything you mentioned,
      especially about content creation

    • http://vivamomentum.com/ Marketing Solutions

      My favorite way to promote my business is Twitter. I find it’s very easy to  find , win the interest and get the loyalty of an ideal client on  twitter.