The latest prediction for mobile use is that more people will access the Internet using their mobile phones than their computers by 2015. Nearly 1 billion smartphones will be in use by that same year — according to the global marketing intelligence firm, the IDC.
What exactly does this mean for small businesses? It is actually very good news for businesses that choose to optimize their Web presence and online marketing for mobile users. Present statistics show that people who use their mobile devices to search for particular goods, entertainment or services are very likely to take action. This makes sense, as they are on-the-go and likely in need of those what those businesses have to offer, as opposed to a stationary computer user, who may be just casually surfing or researching.
Web.com recently did a survey of small businesses to find out more about their mobile marketing strategy . . . and what their plans are for the future. You can find out more about the results of this survey releasing tomorrow May 3rd 2012.
It looks to me like the opportunity here is similar to those who were early adopters of the Internet to accelerate their business. The opportunity with mobile is really BIG.
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