If you’re looking to organize your social media activities, expand your reach on mobile devices, or gather intelligence about your competitors, this week’s 5 on Friday can help. From setting up triggers with ifttt to optimizing your emails for smartphones and tablets, our featured experts share marketing tips for online success.Mobile Marketing for Building Your Business

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1. Automate Online Marketing and Stay Organized With IFTTT
If you’re looking for ways to automate your social media accounts, you’ll want to check out ifttt (or, if this then that). Monika Jansen shares tips on getting started with the service.

2. Are Your Business’s Marketing Emails Optimized for Mobile?
Do your emails display properly on a mobile email reader? With the increasing number of email opens on mobile devices, Rieva Lesonsky recommends some next steps for your business.

3. How to Use Tumblr for Online Marketing
Want to leverage Tumblr for your brand? Get tips from Monika Jansen on using the platform effectively.

4. The Importance of Twitter in Your Business
How can Twitter benefit your business? Duncan Alney shares tips on using the social network for marketing, sales, customer service, and competitive intelligence.

5. Want to Market to Executive Decision-Makers? Go Mobile
Is your mobile strategy helping you reach your target audience? If you’re looking for C-level success, Rieva Lesonsky has some recommendations.

Have other social and mobile tips for marketers? Please share your expertise in the comments below.

Image by Flickr user Phil Campbell (Creative Commons).

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    • http://kyle-nelson.com/ Kyle

      Great list of tips! I am a professional blogger and i think one thing i forget is many of my viewers view my blog with their smartphone. This was a great reminder to optimize my blog for mobile viewing pleasure in addition to a laptop or tablet.

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    • Donna

      Great article. As a consumer who uses mobile devices to view most media and a marketeer who has to be mindful of what device readers are using to view emails, and social media platforms, it definitely pays to always consider mobile readers and where possible, ensure that they have the best
      experience with your emails and messages.