Want to know which marketing efforts are bringing in the most—and the least—revenue? In this week’s 5 on Friday, our 2-part series on closed-loop marketing will help to do just that. Plus, you’ll get practical tips on marketing with Google+, upselling and cross-selling effectively, and boosting sales over the Father’s Day weekend.
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1. Closed-Loop Marketing, Part 1: 4 Ways to Improve Sales
What’s a closed-loop marketing system? Get the scoop from Monika Jansen, who talks about tracking website visitors, monitoring their behavior, converting them into leads, and attributing the sales from those leads.
4. Closed-Loop Marketing, Part 2: How to Close the Loop and Fix a Broken One
Ready to go full circle? As Monika Jansen points out, a closed-loop approach can help you focus on the right channels, communicate more effectively with website visitors, and decrease the time it takes to convert them to customers.
Feel like sharing your marketing success stories? We’d love to hear from you in the comments below.
Image courtesy of magnetism.co.nz.Google+