Is networking part of your business-building strategy? Are you measuring your marketing efforts with the right tools? Do your videos and text messages reach your target audience? In this week’s 5 on Friday, our featured experts share insights that can help you plan your marketing tactics for both online and offline success.

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1. An Interview with eWomenNetwork’s Sandra Yancey
Sandra Yancey, cofounder of eWomenNetwork, shares her advice for women business leaders in an interview with Tinu Abayomi-Paul on our Women Grow Business blog. Get insights from Sandra about how to stay on track and keep moving forward. Plus, you’ll get the scoop on the 12th Annual International Conference & Business Expo.

2. How to Measure Your YouTube Video Marketing Efforts
Are you tracking the effectiveness of your YouTube videos? Monika Jansen covers the most useful features of YouTube Insights.

3. Want to Build Your Customer Base? Speak at Conferences.
For anyone in the B2B space, speaking at conferences is an effective way to demonstrate your expertise, improve your credibility with potential clients, and grow your business. Get some practical tips from Duncan Alney.

4. How to Market With Text Messaging
Are you tapping the business-building power of text messaging? Rieva Lesonsky shares some dos and don’ts that can help.

5. The Guide to Social Media Software
Confused by the myriad of social media software? Check out Monika Jansen’s list of small business tools compiled by Jay Baer.

Have other online and offline marketing tips to share with readers? We’d love to hear from you in the comments below.

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