Are you listening to your customers online? Is your blog generating ROI? Do you market products to pet lovers? In this week’s 5 on Friday, you’ll get tips and tactics to help you manage your reputation online, increase your sales via mobile and social, and engage with your community by diversifying content. Plus, you’ll get the scoop on the Women Grow Business Twitter chat on Monday, August 13.Small Business Marketing for Pet Products

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1. Are You Sure You’re Listening to Your Customers?
Are you monitoring alerts about your brand names and products? Are you responding to customers and taking corrective actions? Shashi Bellamkonda shares insights about the process—and the new ReputationAlert product from Network Solutions. Check out the article . . . and get details about the first-month-free offer.

2. Sarah Robinson is Our Guest Expert for the August Women Grow Business chat
Want to build a fiercely loyal community? Then join Tinu Abayomi-Paul at noon ET on Monday, August 13, for the Women Grow Business Twitter chat with Sarah Robinson, author of the upcoming Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities. Catch the buzz on Twitter by following the #wgbiz hashtag.

3. How to Increase Sales With Your Blog
Using your blog to generate leads and increase sales? Monika Jansen shares takeaways from a recent Social Media Examiner article by Marcus Sheridan.

4. Hot Market: Sales of Pet Products Still Sizzling
What are the key factors driving sales in the pet products industry? Rieva Lesonsky highlights findings from a recent Packaged Facts study.

5. Beyond Social Media: 6 Digital Trends to Keep Your Eye On
Are you diversifying your content and optimizing it for mobile? Get insights from Monika Jansen on taking advantage of 6 digital trends.

Have other tips for managing your reputation, growing your community, and engaging with users? Please share your insights in the comments below.

Image by Flickr user epSos.de (Creative Commons).

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    • http://www.facebook.com/michael.cosentino.165 Michael Cosentino

      Listening to your customers is definitely hugely important here. And when we say customers, we should be as broad in our meaning as possible. We are talking not only about people who buy stuff from you but also users of your site, even if they use your site for free.