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Want to fine-tune your advertising copy? Want to expand your market research with a focus group? Want to target singles more effectively? In this week’s 5 on Friday, you’ll get tips and tactics to help you do just that. Plus, you’ll get the scoop on analyzing your B2B marketing strategy and measuring the ROI of your Facebook ads.Focus Groups for Small Business Market Research

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1. How to Survey Customers With a Focus Group
Want to gather feedback about a new product you’re developing or a website you’re revamping? Maria Valdez Haubrich shares tips on conducting a focus group.

2. What Tactics Are BtoB Marketers Using Most?
Do you market your products or services to businesses? Find out how your strategy compares to other B2B companies in Rieva Lesonsky’s review of a recent survey.

3. 6 New and Improved Ways to Measure the ROI of Your Facebook Ads
Up to speed on the way Facebook tracks and analyzes your ads? Get the scoop from Monika Jansen.

4. Hot Market: Singles
Does your small business target the singles market? Check out Rieva Lesonsky’s review of stats from the Census Bureau.

5. 7 Easy Ways to Improve Your Ad Copy
Want your ad copy to get noticed, read, and acted upon? Monika Jansen shares some of her lessons learned.

Have other marketing tips for business owners? Please share your insights in the comments below.

Image by Flickr user byJoeLodge (Creative Commons).

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    • Andrew Mayor

      convert your customers into publicity agents for your business. Develop an incentive for them to tell associates and friends about the value of your products or services. An endorsement from them is more effective than any amount of advertising – and it is much cheaper.

    • Andrew Mayor

      convert your customers into publicity agents for your business. Develop an incentive for them to tell associates and friends about the value of your products or services. An endorsement from them is more effective than any amount of advertising – and it is much cheaper.