Are your email newsletters optimized for smartphones? Are you using social media for customer research? Are you launching your first loyalty program? If you’re looking for insights about those topics, this week’s 5 on Friday can help. Plus, you’ll get the scoop on the Web.com Small Business Forum coming to Jacksonville, Florida, on October 19 . . . and the call for success stories from small business owners in the Jacksonville area!Small Business Marketing via Smartphones

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1. 5 Questions to Consider Before Starting a Loyalty Program
Want to build a loyalty program that rocks? Monika Jansen highlights questions and answers from a recent Social Media Today article.

2. Web.com Small Business Forum Coming to Jacksonville, Florida, on October 19
Want to combine some business learning and networking with a golf event? If so, then make plans to attend the Web.com Small Business Forum on Friday, October 19, where you’ll get tips on increasing traffic to your website and marketing your business on Google, Facebook, and Twitter. As a bonus, each forum attendee will receive 2 complimentary passes to the Winn-Dixie Jacksonville Open presented by Planters. Register now . . . and share the news!

3. Meet the Average Smartphone User
Does your business target smartphone users? Rieva Lesonsky shares tips on using offers, email newsletters, and videos to reach that audience.

4. Small Business Owners in Jacksonville, Florida: Share Your Success Story!
At Web.com, we’re putting out the call for inspiring stories from small business owners and entrepreneurs in the Jacksonville, Florida, area. If you have a great story to tell about how you’ve used online marketing or technology to grow your business, we’d love to hear from you! Plus, if you have the availability, we’d love to meet you face-to-face on October 19 at the Web.com Small Business Forum in Jacksonville (hint: see registration info above).

5. 3 Valuable Tools That Use Social Media for Customer Research
Want to gather social data about your customers? Monika Jansen takes Followerwonk, Tweriod, and Klout for a test-drive—and shares the results.

Have other marketing tips and tools to share? Please include them in the comments below. Thanks!

Image by Flickr user tomsun (Creative Commons).

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      Some great insight for small business owners prior to investment in new marketing strategies. It’s more than just buying into, it takes work and focus to make it work.

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      I think social media is doing better for small business so we must focus on social media.

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